Else Products to Launch on Kroger Ship, Enabling Nationwide Delivery and Further Expansion

Rhea-AI Summary

Else Nutrition Holdings Inc. has been approved for Kroger Ship, expanding its online presence by allowing customers nationwide to purchase its plant-based baby and toddler products. This strategic move enables Else to reach a larger audience through Kroger.com and Vitacost.com. With Kroger's e-commerce sales soaring by 79% in 2020, this partnership is set to boost sales growth for Else, featuring products like Plant-Based Complete Nutrition for Toddlers and Kids Shake Mix. CEO Hamutal Yitzhak emphasized the significance of this opportunity for brand visibility and expansion.

Positive

• Approval for Kroger Ship increases Else's online distribution.
• Products available on Kroger.com and Vitacost.com expand market reach.
• Partnership with the largest U.S. grocery retailer enhances brand visibility.
• Kroger's e-commerce sales surged by 79% in 2020, indicating strong market potential.

Negative

• None.

Largest U.S. Grocery Retailer Shows Confidence in the Else Brand, allows Kroger Customers to be among the first consumers to have access to Else Plant-Powered Products

VANCOUVER, British Columbia, Oct. 04, 2021 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the Plant-Based baby, toddler and children nutrition company, today announced that is has been approved for Kroger Ship, an E-commerce service which enables Kroger to ship to customers anywhere nationwide – even where Kroger does not operate physical stores.

Launched by Kroger in 2018, Kroger Ship empowers Kroger customers with shipments to their doorstep from coast to coast, delivered as quickly as the next day and often with delivery through the U.S. Postal Service or through FedEx. 

Launch on the Kroger Ship platform, allows Else Plant-Powered Products to be soon available on both Kroger.com and Vitacost.com (Kroger's E-commerce platform which primarily ships vitamins, supplements and organic grocery products). Else will be featured on the platform with 3 products: Else Plant-Based Complete Nutrition for Toddlers, and Else Kids Shake Mix in Chocolate and Vanilla.

“This is a great step for the Else brand, and being able to feature our range of clean, Plant-Based products on the largest grocery chain’s E-commerce platform greatly extends our online reach and potential sales growth,” said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition.

Riding the success of its ongoing investments in e-commerce and powered by a COVID-19 surge in online grocery sales, The Kroger Co. entered eMarketer’s annual list of Top 10 U.S. Retail E-Commerce Companies. Kroger, the nation’s largest grocery chain, saw its e-commerce sales jump by 79% in 2020, according to eMarketer.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

Media Contact
Callie Rapp
Brilliant PR
Callier@brilliantprm.com

For more information, contact:
Mrs. Hamutal Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition Holdings Inc.
E: hamutaly@elsenutrition.com
P: +972(0)3-6445095

Mr. Sokhie Puar, Lead Director of Else Nutrition
Email: sokhiep@elsenutrition.com
P : 604-603-7787

US Investor Relations Contact
Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
Email: shamsian@lythampartners.com
P : 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company’s financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

A graphic accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/49da9350-a72e-4b16-b7ad-9df9c0acf623

FAQ

What is the significance of Else Nutrition being approved for Kroger Ship?

The approval for Kroger Ship allows Else Nutrition to expand its online reach, enabling nationwide shipping of its plant-based products, which could significantly enhance sales.

What products from Else Nutrition will be available on Kroger's platform?

Else Nutrition's products available on Kroger's platform include Plant-Based Complete Nutrition for Toddlers and Kids Shake Mix in Chocolate and Vanilla.

How has Kroger's e-commerce performance impacted Else Nutrition?

Kroger's e-commerce sales increased by 79% in 2020, providing a favorable environment for Else Nutrition to grow its online sales through the Kroger Ship platform.

When will Else Nutrition products be available on Kroger.com?

Else Nutrition products are expected to be available soon on Kroger.com and Vitacost.com, as part of the Kroger Ship launch.