Else Nutrition to Expand to Walmart.com this November, Adding Kids Plant-Based Shakes to Listings

Rhea-AI Summary

Else Nutrition Holdings Inc. has announced the upcoming launch of its Plant-Based Complete Nutrition for Toddler and Kids product range on Walmart.com this November, coinciding with the holiday season. This distribution agreement aims to enhance their online presence and accelerate sales growth on one of the largest online marketplaces globally. E-commerce sales at Walmart are projected to surpass $64 billion by the end of 2021, marking a significant increase driven by heightened customer demand.

Positive

• Launch of Plant-Based Complete Nutrition for Toddler and Kids on Walmart.com expected to boost online sales.
• Walmart's U.S. e-commerce sales projected to reach over $64 billion by the end of 2021.
• Increased consumer demand for groceries online due to pandemic trends.

Negative

• None.

Else readies for further major online sales growth with both Toddler and Kids products to be available at Nations’s Largest Grocery Retailer’s online store this November, in time for the Holiday Season

VANCOUVER, British Columbia, Oct. 12, 2021 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the plant-based baby, toddler and children nutrition company, announces that it will be proceeding with its online distribution agreement with Walmart.com by November 2021, with its launch of Plant-Based Complete Nutrition for Toddler and Kids product range.

“This is another great development for the Company, enabling Else to market both our Toddler and Kids product line on one of the world’s largest online marketplaces,” said Else Nutrition CEO & Co-Founder, Hamutal Yitzhak. “Not only will this further accelerable our already rapid growth of online sales, but it also serves as a paramount piece to the introduction of our Kids product line to the wanting families from coast to coast,” she added.

According to eMarketer, Walmart’s U.S. e-commerce sales prior to the pandemic were $30 billion and are projected to hit over $64 billion by the end of 2021. During the year, sales have grown though increased customer demand for eating at home, entertaining, etc.

Walmart.com’s traffic was much higher than pre-pandemic levels (for example, there was a 48% increase compared to the same quarter two years ago).  Online shopping, particularly in the grocery and FMCG segment (Fast Moving Consumer Goods), has undergone a surge in popularity due to the pandemic.

Else Nutrition announced the Walmart.com distribution agreement earlier this year in August, and since has added the additional listings of the Kids products.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board  members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies,  and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

Media Contact
Erin Jundef
Brilliant PR
erinj@brilliantpr.com

For more information, contact:
Mrs. Hamutal Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition Holdings Inc.
E: hamutaly@elsenutrition.com
P: +972(0)3-6445095

Mr. Sokhie Puar, Director of Else Nutrition
E: sokhiep@elsenutrition.com
P: 604-603-7787

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company’s financial disclosure documents.   Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements.   Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3a0e6f00-b2e9-4448-a032-54c28ba0f17d

FAQ

When will Else Nutrition's products be available at Walmart.com?

Else Nutrition's Plant-Based Complete Nutrition for Toddler and Kids products will launch on Walmart.com in November 2021.

What impact will the Walmart.com launch have on Else Nutrition's sales?

The launch is anticipated to significantly accelerate Else Nutrition's online sales growth by leveraging Walmart's large customer base.

What are the expected U.S. e-commerce sales figures for Walmart in 2021?

Walmart's U.S. e-commerce sales are projected to exceed $64 billion by the end of 2021.

What type of products is Else Nutrition launching on Walmart.com?

Else Nutrition is launching its Plant-Based Complete Nutrition for Toddler and Kids product range.

How has the pandemic affected Walmart's online shopping traffic?

Walmart.com has seen a 48% increase in traffic compared to the same quarter two years ago, driven by a rise in online grocery shopping.