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Else Nutrition Signs an Agreement to Sell Its Products With buybuy BABY, the Leading Specialty Baby Products Retailer in North America

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Else Nutrition Holdings Inc. announced the expansion of its Plant-Based nutrition products into over 130 buybuy BABY stores across North America, significantly increasing its market presence. This move aims to make their clean label products more accessible to families seeking plant-based options for infants and toddlers. CEO Hamutal Yitzhak emphasized this expansion as a major milestone, enhancing the company's visibility in the competitive baby goods market. Else Nutrition, recognized for innovative products, continues to make strides in the food and nutrition sector.

Positive
  • Expansion into over 130 buybuy BABY locations enhances market presence.
  • Increased accessibility to plant-based nutrition products for families.
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  • None.

Else's expansion into the retailer’s 133 stores in the summer of 2022 expects to boost its national presence and reach millions of new shoppers

VANCOUVER, British Columbia, June 21, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company") announces that its Plant-Based complete Nutrition products for babies, toddlers, and kids will soon be available at over 130 locations of buybuy BABY – the leading specialty retailer of baby products in North America.

"The expansion into buybuy BABY marks another major milestone for the Company," said Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition. "This makes our Complete, Clean Label, Plant-Based Nutrition products for early childhood accessible to millions more wanting shoppers, in North America's largest baby goods retailer."

For more information, visit: www.elsenutrition.com or @elsenutrition on Facebook and Instagram.

About buybuy BABY 

buybuy BABY is the leading specialty baby products retailer in North America. It has a 25-year history of providing families with trusted information and products they need to confidently navigate the journey of parenthood—across every milestone, big and small. The company sells a wide assortment of baby and toddler essentials and nursery furniture. buybuy BABY is a subsidiary of Bed Bath & Beyond Inc. (NASDAQ: BBBY). For more information, visit https://www.buybuybaby.com or https://www.bedbathandbeyond.ca

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top Seller in the baby and toddler formula category on Amazon. The Company recently received the World Plant-Based Award for “Best dairy alternative product” in New York at World Plant-Based Expo in late 2021. The holding company, Else Nutrition Holdings Inc., is a publicly-traded company listed on the Toronto Stock Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics, and leading infant nutrition Societies,  and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit elsenutrition.com or @elsenutrition on Facebook and Instagram.

Investor Relations Contact:
Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
E: shamsian@lythampartners.com
P: 646-829-9701

Toronto Stock Exchange

Neither the Toronto Stock Exchange nor its regulation services provider (as that term is defined in the policies of the Toronto Stock Exchange) accept responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as “will” or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Company’s financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker, and supply logistic agreement with the Company do not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.


FAQ

When will Else Nutrition products be available at buybuy BABY?

Else Nutrition products are set to be available in over 130 buybuy BABY stores starting summer 2022.

How will Else Nutrition's expansion impact stock symbol BABYF?

The expansion into buybuy BABY stores may positively influence investor sentiment and potentially impact stock performance for BABYF.

What does Else Nutrition offer for infants and toddlers?

Else Nutrition provides Plant-Based complete nutrition products specifically designed for infants, toddlers, and kids.

How does this expansion affect Else Nutrition's market reach?

The expansion is expected to reach millions of new shoppers, significantly broadening Else Nutrition's customer base.

ELSE NUTRITION HLDGS INC

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3.63M
65.75M
13.46%
Packaged Foods
Consumer Defensive
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United States of America
Tel Aviv