Else Nutrition Goes On-Shelf at 161 Giant Food Stores and Pharmacies

Rhea-AI Summary

Else Nutrition Holdings Inc. (BABYF) announces expanded distribution of its Toddler and Kids products through a new partnership with Giant Food, a subsidiary of Ahold Delhaize. This collaboration places Else Nutrition products in 161 locations across Delaware, Maryland, Virginia, and the District of Columbia, effectively more than doubling the brand's presence in these Eastern States. The CEO emphasized the strategic alignment with Giant Food's focus on healthy eating. The company anticipates a significant increase in demand for its nutritious offerings due to this expansion.

Positive

• Partnership with Giant Food marks Else Nutrition's first account with Ahold Delhaize.
• Products available in 161 new locations, significantly increasing market presence.
• Anticipated increase in demand for products in the Eastern States.

Negative

• None.

Else Toddler and Kids products are now available in the Ahold Delhaize-owned Giant Food supermarket and pharmacy chain. The distribution more than doubles Else Nutrition store count in Delaware, Maryland, Virginia, and the District of Columbia

VANCOUVER, British Columbia, Nov. 03, 2022 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), announces that Giant Food has placed Else Nutrition Toddler Complete Nutrition and Kids Vanilla Shake products in 161 locations. This is a significant increase in Else product availability in the Eastern States of Delaware, Maryland, Virginia, and the District of Columbia with more than double the number of retail locations now available.

This is also the first Ahold Delhaize account for Else Nutrition and a major milestone for the company working with another large, multi-national retailer.

Highlights:

• Else Nutrition signs first account with Ahold Delhaize, another large, multi-national retailer
• Giant Food has placed Else Nutrition Toddler Complete Nutrition and Kids Vanilla Shake products in 161 locations.
• More than doubles the current store count for the Eastern States; Delaware, Maryland, Virginia, and the District of Columbia.
  

“We are proud to work with Giant which has a rich history of providing quality to consumers since 1936,” said Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition. “Giant is a retailer focused on the healthiest eating choices, so we see a strategic match here with Else, by providing our complete nutrition, minimally processed products to Giant consumers and families.”

With the combination of Giant grocery and pharmacy locations and the doubling of the Eastern State store count stocking Else products, the company expects a significant increase in demand for Toddler and Kids products in the region.

“Throughout the year we have seen an increase in demand from all regions for the Else products. A material increase in coverage in these states with Giant will expose many new families to the clean-label choice that Else provides, and we expect to see the demand increase even more in these areas,” added Hamutal Yitzhak, CEO, and Co-Founder of Else Nutrition.

For more information, visit: www.elsenutrition.com or follow Else Nutrition on LinkedIn

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed on TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets Q.X. board under the trading symbol BABYF and the Frankfurt Exchange under the symbol 0YL. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents and gained national retailer support from Sprouts Farmers Market, and achieved rapid sales growth. Else became the #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category. It won the 'Best Dairy Alternative' Award 2021 at World Plant-Based Expo and was a Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category. During September 2022 Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon.

Investor Relations Contact:

RBMG – RB Milestone Group LLC
Trevor Brucato, Managing Director
E: Baby@rbmilestone.com
www.rbmilestone.com

Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
E: shamsian@lythampartners.com
P: 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on 'management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/144182c3-518c-44bd-9635-ed4a0654f908

FAQ

What recent partnership did Else Nutrition (BABYF) announce?

Else Nutrition announced a partnership with Giant Food to distribute its Toddler and Kids products in 161 locations.

How many locations now carry Else Nutrition products after the Giant Food partnership?

The partnership with Giant Food has increased the number of stores carrying Else Nutrition products to 161.

Which regions are affected by the new distribution of Else Nutrition products?

The products are now available in Delaware, Maryland, Virginia, and the District of Columbia.

What does Else Nutrition expect from the increase in distribution?

Else Nutrition expects a significant increase in demand for its Toddler and Kids products due to the new distribution.