TimberTech® Recognized as One of Fast Company’s 2024 Brands That Matter
TimberTech, a brand of The AZEK Company (NYSE: AZEK), has been named one of Fast Company's 2024 Brands That Matter in the Benchmark Brands category. The recognition highlights TimberTech's success in marketing innovative decking and railing products that connect with consumers emotionally and culturally.
The company offers premium composite decking made from 65% to 85% recycled waste and scrap materials, providing a sustainable alternative to traditional wood decking. With their tagline 'Everything Wood Should Be,' TimberTech combines natural wood aesthetics with advanced technology to deliver low-maintenance, durable outdoor living solutions.
The selection process by Fast Company evaluated applications based on emotional resonance, cultural significance, timeliness, clarity, and originality. This recognition validates TimberTech's position as a lifestyle brand that transforms outdoor living spaces while maintaining environmental responsibility.
TimberTech, un marchio della AZEK Company (NYSE: AZEK), è stato nominato uno dei Brand That Matter 2024 di Fast Company nella categoria Benchmark Brands. Questo riconoscimento evidenzia il successo di TimberTech nel commercializzare prodotti innovativi per decking e ringhiere che si connettono emotivamente e culturalmente con i consumatori.
L'azienda offre decking composito di alta qualità realizzato con il 65% - 85% di materiali di scarto e rifiuti riciclati, fornendo un'alternativa sostenibile al decking in legno tradizionale. Con il loro slogan 'Tutto ciò che il legno dovrebbe essere', TimberTech combina l'estetica del legno naturale con tecnologie avanzate per offrire soluzioni per esterni durevoli e a bassa manutenzione.
Il processo di selezione di Fast Company ha valutato le candidature in base alla risonanza emotiva, al significato culturale, alla tempestività, alla chiarezza e all'originalità. Questo riconoscimento convalida la posizione di TimberTech come marchio di lifestyle che trasforma gli spazi esterni mantenendo la responsabilità ambientale.
TimberTech, una marca de The AZEK Company (NYSE: AZEK), ha sido nombrada una de las Marcas que Importan 2024 por Fast Company en la categoría de Marcas de Referencia. Este reconocimiento destaca el éxito de TimberTech en el marketing de productos innovadores de decking y barandillas que se conectan emocional y culturalmente con los consumidores.
La empresa ofrece decking compuesto premium hecho de 65% a 85% de materiales reciclados y desechos, proporcionando una alternativa sostenible al decking de madera tradicional. Con su lema 'Todo lo que la madera debería ser', TimberTech combina la estética de la madera natural con tecnología avanzada para ofrecer soluciones al aire libre duraderas y de bajo mantenimiento.
El proceso de selección de Fast Company evaluó las solicitudes basándose en la resonancia emocional, el significado cultural, la oportunidad, la claridad y la originalidad. Este reconocimiento valida la posición de TimberTech como una marca de estilo de vida que transforma los espacios al aire libre manteniendo la responsabilidad ambiental.
TimberTech는 The AZEK Company (NYSE: AZEK)의 브랜드로, Fast Company의 2024년 중요 브랜드 목록에서 벤치마크 브랜드 부문에 선정되었습니다. 이 인상은 소비자와 정서적, 문화적으로 연결되는 혁신적인 데크 및 난간 제품을 마케팅하는 TimberTech의 성공을 강조합니다.
회사는 65%에서 85%까지의 재활용 폐기물 및 스크랩 재료로 만들어진 프리미엄 복합 데크를 제공하여 전통적인 목재 데크의 지속 가능한 대안을 제공합니다. 그들의 슬로건 '나무가 되어야 할 모든 것'을 통해 TimberTech는 자연 목재 aesthetics와 고급 기술을 결합하여 유지 관리가 적고 내구성이 뛰어난 야외 생활 솔루션을 제공합니다.
Fast Company의 선정 과정은 정서적 공명, 문화적 중요성, 시의성, 명확성 및 독창성을 기준으로 지원서를 평가했습니다. 이 인상은 TimberTech가 환경적 책임을 유지하면서 야외 생활 공간을 변화시키는 라이프스타일 브랜드로서의 입지를 확인합니다.
TimberTech, une marque de The AZEK Company (NYSE: AZEK), a été nommée l'une des Marques qui comptent en 2024 par Fast Company dans la catégorie des Marques de Référence. Cette reconnaissance met en lumière le succès de TimberTech dans la commercialisation de produits innovants de terrasses et de balustrades qui se connectent émotionnellement et culturellement avec les consommateurs.
L'entreprise propose des terrasses composites haut de gamme fabriquées à partir de 65 % à 85 % de déchets et de matériaux recyclés, offrant une alternative durable aux terrasses en bois traditionnelles. Avec leur slogan 'Tout ce que le bois devrait être', TimberTech combine l'esthétique du bois naturel avec une technologie avancée pour offrir des solutions extérieures durables et à faible entretien.
Le processus de sélection de Fast Company a évalué les candidatures en fonction de la résonance émotionnelle, de l'importance culturelle, de l'actualité, de la clarté et de l'originalité. Cette reconnaissance valide la position de TimberTech comme une marque de style de vie qui transforme les espaces extérieurs tout en maintenant une responsabilité environnementale.
TimberTech, eine Marke der AZEK Company (NYSE: AZEK), wurde von Fast Company als eine der Marken, die 2024 wichtig sind in der Kategorie Benchmark Brands ausgezeichnet. Diese Anerkennung hebt den Erfolg von TimberTech im Marketing innovativer Terrassen- und Geländersysteme hervor, die emotional und kulturell mit den Verbrauchern verbunden sind.
Das Unternehmen bietet hochwertige Verbundterrassen an, die aus 65 % bis 85 % recyceltem Abfall und Scrap-Materialien hergestellt werden, und bietet eine nachhaltige Alternative zu herkömmlichen Holzterrassen. Mit dem Slogan 'Alles, was Holz sein sollte', kombiniert TimberTech die Ästhetik von Naturholz mit fortschrittlicher Technologie, um wartungsarme, langlebige Lösungen für den Außenbereich zu bieten.
Der Auswahlprozess von Fast Company bewertete die Bewerbungen auf Grundlage emotionaler Resonanz, kultureller Bedeutung, Aktualität, Klarheit und Originalität. Diese Auszeichnung bestätigt die Position von TimberTech als Lifestyle-Marke, die Außenräume transformiert und gleichzeitig Umweltverantwortung erhält.
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Honored in the exclusive Benchmark Brands category for achieving cultural significance and deep customer connections
The accolade underscores TimberTech’s transformation from a traditional building products company into a lifestyle brand that elevates outdoor living spaces. By combining the natural beauty of wood with cutting-edge technology, TimberTech provides a low-maintenance, sustainable alternative to traditional wood decking, delivering unparalleled durability, performance, and aesthetic appeal.
“This recognition by Fast Company reflects the heart of what TimberTech is all about: empowering homeowners to bring their outdoor living visions to life with products that combine innovative sustainability with unmatched design,” said Samara Toole, Chief Marketing Officer of The AZEK Company. “With materials that look indistinguishable from real wood, we ensure homeowners never have to choose between beauty and responsibility. Our commitment to transforming outdoor living inspires us to push boundaries, delivering solutions that set new standards for both performance and purpose.”
TimberTech continues to lead the industry in innovation, delivering high-performance decking solutions made from up to
TimberTech’s recent rebranding efforts have driven notable results, including a significant increase in brand awareness among homeowners and professional contractors alike. With its new tagline, “Everything Wood Should Be,” TimberTech truly embodies a fusion of timeless design, superior performance, and environmental stewardship.
Fast Company judged applications based on emotional resonance, cultural significance, timeliness, clarity, and originality. This recognition further validates TimberTech’s leadership in the outdoor living industry and its positive impact on both the environment and consumers’ lives.
For more information about TimberTech and its commitment to sustainable innovation, visit www.TimberTech.com.
To view the complete list of 2024 honorees, visit fastcompany.com/brands-that-matter/list.
About The AZEK® Company
The AZEK Company Inc. (NYSE: AZEK) is the industry-leading designer and manufacturer of beautiful, low maintenance and environmentally sustainable outdoor living products, including TimberTech® Decking and Railing, Versatex® and AZEK® Trim, and StruXure® pergolas. Consistently awarded and recognized as the market leader in innovation, quality, aesthetics and sustainability, our products are made from up to
View source version on businesswire.com: https://www.businesswire.com/news/home/20241210350594/en/
Amanda Cimaglia
Media Relations
312-809-1093
media@azekco.com
Source: The AZEK Company Inc.
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