Axalta continues automotive color leadership with 68th Global Automotive Color Popularity Report

Rhea-AI Summary

Axalta released its 68th annual Global Automotive Color Popularity Report, identifying white (38%), black (19%), and gray (15%) as the leading automotive colors. White has maintained its top position for a decade, while gray reached a 10-year high. Silver's popularity has declined significantly to 9%. This report, based on automotive build data from 2020, helps automakers recognize global trends. Axalta aims to develop innovative colors for the future, reflecting trends in fashion and home décor, including increasing interest in green-blue and green-yellow shades.

Positive

• White remains the most popular automotive color for 10 consecutive years, holding 38% of the market.
• Gray color usage has reached a 10-year high, indicating a shift in consumer preferences.
• Axalta's report provides valuable trend data for automakers, enhancing their market strategies.

Negative

• Silver's popularity has fallen to single digits (9%), indicating declining consumer interest.
• -

PHILADELPHIA, Dec. 14, 2020 /PRNewswire/ -- Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 68^th annual Global Automotive Color Popularity Report revealing the most common automotive colors on the road today are white (38%), black (19%) and gray (15%). Gray increased by two percentage points worldwide and is at a 10-year high.

Holding steady at 38% of the total global market for the last three years, white is the most frequently purchased automotive color globally for 10 consecutive years. Silver continues to decline in all regions and its popularity is now in the single digits at 9%. Black holds steady year-over-year and remains a favorite in luxury vehicles. 

Axalta's Global Automotive Color Popularity Report draws on data from every country where consumer automobiles are produced and provides detailed production data to enable automakers to observe trends and patterns across the globe and in particular markets.

"The consumer purchasing trends reflected in the report drive our development of innovative colors for the future," said Nancy Lockhart, global product manager of color at Axalta. "We're pleased to share this data with our customers and bring together our industry-leading color technology, deep market experience and trend data to work with our customers to bring dynamic colors to life," Lockhart continued.

Axalta is actively working to provide innovative color choices for automotive buyers that are on the leading-edge of design. Recent automotive trends are in sync with the latest home, fashion and product trends, including an interest in green-blue and green-yellow shades. Also noteworthy is the increasing global use of gray and the color nuances that bring these colors to life, such as fine flake effects and hints of colorful flakes.

The results of Axalta's Global Automotive Color Popularity report are based on Axalta's analysis of 2020 automotive build data and are an indicator of current market trends. Axalta began reporting on the industry's coatings color in 1953 and continues to report on color trends. In addition, color forecasts are reported in Axalta's global annual color trend forecast. The future landscape of automotive color continues to change as vehicle and consumer preferences evolve. Axalta designs conceptual colors that are aesthetically and functionally beneficial to the vehicle surfaces. For more information, visit the company's annual Global Automotive Color Popularity Report and Color Trend Report. Prior years' reports can be found here.

About Axalta

Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology. For more information, visit axalta.com and follow us @axalta on Twitter.

Contact
Jessica Iben
M: +1-267-398-8163
jessica.iben@axalta.com
axalta.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/axalta-continues-automotive-color-leadership-with-68th-global-automotive-color-popularity-report-301191702.html

SOURCE Axalta

FAQ

What does Axalta's 68th Global Automotive Color Popularity Report reveal?

The report indicates that white (38%), black (19%), and gray (15%) are the most popular automotive colors, with gray reaching its highest popularity in a decade.

How long has white been the most popular automotive color according to Axalta?

White has been the most popular automotive color for 10 consecutive years.

What is the significance of gray's increase in popularity?

Gray's increase to a 10-year high suggests shifting consumer preferences in automotive color choices.

How is silver's popularity trending in the automotive industry?

Silver's popularity has declined significantly, now accounting for only 9% of automotive color choices.

What impact does Axalta's report have on automotive manufacturers?

The report provides essential trend data that helps automotive manufacturers adapt their color offerings to meet consumer demands.