AvePoint Hires Channel Industry Veteran Heather Murray as Chief Channel Officer

Rhea-AI Summary

AvePoint has appointed Heather Murray as Chief Channel Officer and Angela Choo as VP of Channel, Asia, reinforcing its global channel strategy. Murray, with over 30 years of experience, aims to enhance partnerships and distribution networks. Choo brings 20 years of expertise in the APAC region, focusing on leveraging digital transformation opportunities. The company also launched its Certified AvePoint Professional Services (CAPS) program, enhancing partner training, with over 3,500 partners engaged. These strategic hires and initiatives signal AvePoint's commitment to expanding its market presence.

Positive

• Strengthening leadership with the appointment of Heather Murray as Chief Channel Officer, expected to enhance partner relationships and distribution.
• Angela Choo's appointment as VP of Channel, Asia, brings significant experience to capitalize on APAC market opportunities.
• Launch of Certified AvePoint Professional Services (CAPS) program, leading to over 1,100 certifications and 3,000 hours of training, expanding partner capabilities.

Negative

• None.

Angela Choo joins as VP of Channel, Asia as the company continues to expand its global channel business

JERSEY CITY, N.J., July 13, 2022 (GLOBE NEWSWIRE) -- AvePoint (NASDAQ: AVPT), the most advanced SaaS and data management platform provider, today announced the appointment of Heather Murray as Chief Channel Officer. In this role, Murray will lead the company’s efforts to expand relationships with managed service providers, solution providers, and systems integrators, grow the Global Partner Program, and accelerate global distribution networks and cloud marketplace presence.

Murray is a renowned channel veteran who joins AvePoint from TD SYNNEX, a leading IT distributor and solutions aggregator for the IT ecosystem. Murray brings more than 30 years of experience in channel management, demand generation, partner recruitment, brand management, and building high performance teams, connecting with thought leaders across industries to discover new routes to market and executing profitable demand generation strategies.

“I am excited to join AvePoint at this important moment in the company’s history as it continues to invest and expand its global channel business,” said Heather Murray, Chief Channel Officer, AvePoint. “With my experience in leading go-to-market and sales strategy, organizational transformation, marketing, and partner recruitment, I look forward to helping AvePoint build on its strong foundation to further capitalize on collaboration security revenue opportunities.”

As AvePoint continues to strategically accelerate channel growth, the company also appointed Angela Choo as VP of Channel, Asia. Choo is a seasoned channel executive with more than 20 years of experience leading business alliances, managed services, business development, partner management and go-to-market strategy. She previously led the APAC business and managed strategic partnerships at BitTitan. Additionally, Choo has held leadership positions at Microsoft Singapore, where she drove small and medium sized business transformation, and Ingram Micro, where she managed the ASEAN cloud business, launched the Ingram Micro Cloud Marketplace and supported partner and business growth for a variety of SaaS providers.

“Rapid digitalization transformation in Asia Pacific is reshaping the region,” said Angela Choo, VP of Channel, Asia, AvePoint. “AvePoint together with our channel partners have a tremendous opportunity to capitalize on this transformation in APAC, and I look forward to working with partners by establishing ourselves as the trusted advisor to MSP, VAR, cloud consultants and IP co-creators in expanding their cloud offerings and profitability.”

Continued Growth and Innovation in AvePoint’s Global Channel Program

As part of AvePoint’s continued investment in evolving its channel business, the company also announced today the launch of its Certified AvePoint Professional Services (CAPS). CAPS builds upon the newly launched AvePoint Certification Program, which in six months has resulted in 1,100 certifications and over 3,000 hours of training completed. As a result, more partner engineers, pre-sales teams and product specialists have been trained in AvePoint’s leading technology to grow the partner ecosystem, which has expanded to over 3,500 partners and over 100 distributors and cloud marketplaces since launching the Global Partner Program one year ago.

“We’re thrilled to welcome Heather and Angela to the AvePoint team,” said Dr. Tianyi Jiang, Co-Founder and CEO, AvePoint. “Elevating our indirect sales business and prioritizing it across our entire company is one of our key areas of growth, and with Heather and Angela’s leadership we will continue to invest in a world-class channel program.”

To learn more about the AvePoint channel business, please visit https://www.avepoint.com/partners.

About AvePoint

Collaborate with confidence. AvePoint provides the most advanced platform for SaaS and data management to optimize SaaS operations and secure collaboration. More than 9 million cloud users rely on our solutions. Our SaaS solutions are also available to managed service providers via more than 100 cloud marketplaces, so they can better support and manage their small and mid-sized business customers. Founded in 2001, AvePoint is a five-time Global Microsoft Partner of the Year and headquartered in Jersey City, New Jersey. For more information, visit https://www.avepoint.com.

Forward Looking Statements

This press release contains certain forward-looking statements within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995 and other federal securities laws including statements regarding the future performance of and market opportunities for AvePoint. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to: changes in the competitive and regulated industries in which AvePoint operates, variations in operating performance across competitors, changes in laws and regulations affecting AvePoint's business and changes in AvePoint’s ability to implement business plans, forecasts, and ability to identify and realize additional opportunities, and the risk of downturns in the market and the technology industry. You should carefully consider the foregoing factors and the other risks and uncertainties described in the "Risk Factors" section of AvePoint’s most recent Quarterly Report on Form 10-Q, its registration statement on Form S-1 and related prospectus and prospectus supplements, and in its subsequent filings made to the SEC. Copies of these and other documents filed by AvePoint from time to time are available on the SEC's website, www.sec.gov. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and AvePoint does not assume any obligation and does not intend to update or revise these forward-looking statements after the date of this release, whether as a result of new information, future events, or otherwise, except as required by law. AvePoint does not give any assurance that it will achieve its expectations.

Media Contact
Nicole Caci
AvePoint
pr@avepoint.com
(201)-201-8143

FAQ

Who is the new Chief Channel Officer of AvePoint?

Heather Murray has been appointed as the new Chief Channel Officer of AvePoint.

What is Angela Choo's role at AvePoint?

Angela Choo has been appointed as VP of Channel, Asia, focusing on channel growth in the APAC region.

What is the significance of the CAPS program launched by AvePoint?

The Certified AvePoint Professional Services (CAPS) program aims to enhance partner training and expand AvePoint's partner ecosystem.

When was the announcement about the new leadership at AvePoint made?

The announcement was made on July 13, 2022.

How does AvePoint plan to expand its global channel business?

AvePoint aims to expand its global channel business through strategic partnerships and enhancing its Global Partner Program.