Auddia Announces New B2B Business Model with Strategic Shift to AI Driven Music Discovery
Auddia (NASDAQ:AUUD) announced a strategic pivot from B2C to B2B with its new Discovr Radio platform. The company will transform its faidr app, making AI-driven ad-free AM/FM streaming free for consumers while monetizing through artists and labels seeking radio exposure.
The new platform features an AI Placement Engine that strategically inserts artists' music into radio feeds, targeting up to 33% of stream content. Artists will gain access to an Artist Portal providing analytics on plays, listener engagement, and demographic data. The platform will be available through a monthly subscription model for artists and labels, with an MVP version expected by Q1 2026.
Auddia (NASDAQ:AUUD) ha annunciato un cambiamento strategico passando dal modello B2C al B2B con la sua nuova piattaforma Discovr Radio. L'azienda trasformerà la sua app faidr, offrendo agli utenti streaming AM/FM senza pubblicità e potenziato dall'IA gratuitamente, monetizzando invece tramite artisti e etichette che cercano visibilità radiofonica.
La piattaforma introduce un AI Placement Engine che inserisce strategicamente i brani degli artisti nei flussi radio, arrivando a targetizzare fino al 33% del contenuto delle trasmissioni. Gli artisti avranno accesso a un Artist Portal con analisi su riproduzioni, coinvolgimento degli ascoltatori e dati demografici. La piattaforma sarà offerta con un modello di abbonamento mensile per artisti ed etichette, con una versione MVP prevista per il Q1 2026.
Auddia (NASDAQ:AUUD) anunció un giro estratégico de B2C a B2B con su nueva plataforma Discovr Radio. La compañía transformará su app faidr, ofreciendo a los consumidores streaming AM/FM sin anuncios y potenciado por IA de forma gratuita, monetizando a través de artistas y sellos que buscan exposición en radio.
La nueva plataforma incluye un AI Placement Engine que inserta estratégicamente la música de los artistas en las emisiones de radio, apuntando hasta un 33% del contenido de las transmisiones. Los artistas tendrán acceso a un Artist Portal con análisis sobre reproducciones, engagement de oyentes y datos demográficos. La plataforma estará disponible mediante un modelo de suscripción mensual para artistas y sellos, con una versión MVP prevista para el Q1 2026.
Auddia (NASDAQ:AUUD)는 B2C에서 B2B로의 전략적 전환을 새로운 Discovr Radio 플랫폼으로 발표했습니다. 회사는 자사 faidr 앱을 변신시켜 AI 기반의 광고 없는 AM/FM 스트리밍을 소비자에게 무료로 제공하는 대신, 라디오 노출을 원하는 아티스트와 레이블을 통해 수익을 창출할 예정입니다.
새 플랫폼은 아티스트의 음악을 라디오 피드에 전략적으로 삽입하는 AI Placement Engine을 특징으로 하며, 스트림 콘텐츠의 최대 33%까지 타깃팅합니다. 아티스트는 재생 수, 청취자 참여도, 인구통계 데이터 등을 제공하는 Artist Portal에 접근할 수 있습니다. 이 플랫폼은 아티스트와 레이블을 위한 월별 구독 모델로 제공되며, MVP 버전은 Q1 2026까지 출시될 예정입니다.
Auddia (NASDAQ:AUUD) a annoncé une réorientation stratégique du B2C vers le B2B avec sa nouvelle plateforme Discovr Radio. L'entreprise transformera son application faidr, offrant aux consommateurs un streaming AM/FM sans publicité et piloté par l'IA gratuitement, tout en monétisant via les artistes et labels recherchant une exposition radio.
La nouvelle plateforme comprend un AI Placement Engine qui insère de manière stratégique la musique des artistes dans les flux radio, visant jusqu'à 33 % du contenu des streams. Les artistes auront accès à un Artist Portal fournissant des analytics sur les écoutes, l'engagement des auditeurs et les données démographiques. La plateforme sera disponible via un modèle d'abonnement mensuel pour les artistes et labels, avec une version MVP attendue pour le Q1 2026.
Auddia (NASDAQ:AUUD) gab eine strategische Neuausrichtung von B2C zu B2B mit seiner neuen Discovr Radio Plattform bekannt. Das Unternehmen wird die faidr-App umgestalten und KI-gestütztes, werbefreies AM/FM-Streaming für Verbraucher kostenlos anbieten, während es über Künstler und Labels, die Radio-Präsenz suchen, monetarisiert.
Die neue Plattform verfügt über eine AI Placement Engine, die die Musik von Künstlern strategisch in Radiostreams einfügt und bis zu 33 % des Stream-Inhalts anvisiert. Künstler erhalten Zugang zu einem Artist Portal mit Analysen zu Plays, Hörerengagement und demografischen Daten. Die Plattform wird für Künstler und Labels als monatliches Abonnementmodell verfügbar sein, eine MVP-Version ist für Q1 2026 vorgesehen.
- Strategic shift to B2B model opens access to larger addressable market of over 100 million prospects
- New revenue stream through artist and label subscriptions
- AI-driven placement technology ensures targeted music discovery
- Platform expansion potential to other radio streaming apps beyond faidr
- Elimination of consumer subscription revenue stream
- Delayed MVP launch timeline extending to Q1 2026
- Success dependent on artist and label adoption
- Requires building new sales channels and relationships in music industry
Insights
Auddia shifts from consumer subscriptions to B2B SaaS model, targeting artists for paid radio exposure with free consumer access.
Auddia's strategic pivot from B2C to B2B represents a fundamental transformation of its revenue model. Instead of charging consumers for ad-free AM/FM streaming, the company will now provide these premium features for free while monetizing artists and labels who want exposure to mainstream radio audiences. This shift addresses a critical gap in the music industry ecosystem.
The new Discovr Radio platform differentiates itself from existing discovery platforms like SoundCloud by guaranteeing plays to artists through AI-driven placement into radio feeds. This creates a unique value proposition: access to passive radio listeners who wouldn't actively seek new music but are receptive to discovery. The company plans to deliver targeted song placements during what would otherwise be ad breaks, creating a win-win for listeners (who get music instead of ads) and artists (who get guaranteed exposure).
From a business perspective, this pivot significantly expands Auddia's addressable market. The company claims internal research indicates a serviceable market of over
The planned features like real-time song feedback and artist pages with monetization links (merchandise, tickets, albums) create additional value for both artists and listeners. However, investors should note that the MVP version is expected for release between Q4 2025 and Q1 2026, indicating a significant waiting period before this new strategy generates meaningful revenue.
Auddia shifts business model from B2C to B2B, targeting artists and labels for SaaS access to ad-free AM/FM streaming listeners
faidr users will enjoy free access to AI driven ad-free AM/FM streams on all music stations
Music from new artists and deep tracks from established artists are expected to occupy up to
BOULDER, Colo., Aug. 20, 2025 (GLOBE NEWSWIRE) -- Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW) (“Auddia” or the “Company”), an AI first technology company that has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio, today announced a strategic shift for faidr, the Company’s AI driven ad-free AM/FM streaming and podcast listening app.
Whereas faidr users currently need to subscribe to enjoy the benefits of the Company’s AI technology that automatically identifies ad breaks so they can be removed from the listening experience, Auddia will be making all premium AI features free to consumers. Instead of monetizing consumers, the Company will be monetizing artists who want to put their music in front of mainstream AM/FM streaming audiences.
“Since running a pilot of our Discovr Program, where we sourced a handful of new artists and inserted them into radio feeds, we’ve been looking for more ways to connect artists with new fans,” said Theo Romeo, Auddia’s CMO. “Radio continues to be the perfect mechanism to break new artists, but radio tends only to play bands or tracks that have already gained the requisite popularity. New music platforms like Bandcamp and SoundCloud are integral tools for artists to connect with new fans and even monetize their content, but those platforms only cater to a subset of the total addressable market for an artist. The largest group of potential fans remains on radio, listening to music passively, not searching for new artists, even though they are chomping at the bit to hear new, exciting music based on our surveys and research. Our new Discovr Radio platform will deliver this experience.”
Unlike other new music discovery platforms, which allow artists to upload songs in the hopes that new listeners will find them among the other songs available, Discovr Radio delivers guaranteed plays to artists, leveraging AI to place their songs into radio feeds as part of a custom programming experience and as unique content during what would typically be an ad break. This gives artists opportunities to be heard by the many millions of streaming radio listeners worldwide.
The new Discovr Radio platform will consist of a new AI Placement Engine and Artist Portal. The AI Placement Engine will aim to put the right new song in front of the right listener, on the right station, adjacent to the right artist, to optimize music discovery and the connection between artists and fans. The Artist Portal will give artists performance analytics on number of total plays, likes and dislikes, demographic data, and facilitate the connection of artists to their new fans. In addition to streaming songs on live radio streams, the Discovr Radio offering will eventually allow artists and labels to launch campaigns on streaming apps to promote new songs, albums, and tours.
Auddia is evolving its business model from direct-to-consumer to business-to-business, shifting its focus from individual radio-streaming subscribers to artists and labels. Through a modest monthly subscription, these partners gain guaranteed radio plays—offering a new channel for music promotion.
“We’re able to reach and engage artists and labels with far greater precision,” said Theo Romeo, Auddia’s CMO. “Our internal research shows a serviceable addressable market of over 100 million prospects. We see Discovr as an accessible, high-impact tool that complements the broader ecosystem of artist promotion—from social media and digital platforms to traditional industry channels.”
The Auddia team expects to release an MVP version of the Discovr Radio platform before the end of the year or Q1 of 2026. The MVP is expected to be supported by a pilot program of participating labels and distributors.
Although faidr will be the first audio app integrated into the Discovr Radio platform, the company is planning to open the platform to other radio streaming apps in the future. Upon the launch of Discovr Radio, faidr users will have the ability to like and dislike songs in real time as well as visit artist pages in the app, which provide links to listen to songs, purchase albums, tickets, merchandise, and follow the artist on social media.
About Auddia Inc.
Auddia, through its proprietary AI platform for audio identification and classification, is reinventing how consumers engage with AM/FM radio, podcasts, and other audio content. Auddia’s flagship audio superapp, called faidr, brings multiple industry firsts to the audio streaming landscape that include:
- subscription based, ad free listening on any AM/FM radio station
- content skipping across any AM/FM station
- one touch skipping of entire podcast ad breaks
- subscription based, ad free listening to podcast partners
faidr also delivers exclusive content and playlists, and showcases exciting new artists, hand-picked by curators and DJs. For more information, visit: www.auddia.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 about the Company's current expectations about future results, performance, prospects and opportunities. Statements that are not historical facts, such as "anticipates," "believes" and "expects" or similar expressions, are forward-looking statements. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the Company's current plans and expectations, as well as future results of operations and financial condition. These and other risks and uncertainties are discussed more fully in our filings with the Securities and Exchange Commission. Readers are encouraged to review the section titled "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, as well as other disclosures contained in the Annual Report and subsequent filings made with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date and the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Investor Relations:
Kirin Smith, President
PCG Advisory, Inc.
ksmith@pcgadvisory.com
www.pcgadvisory.com
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