Podchaser Partners With Audacy on Podcasting Insights to Enhance Podcasting Capabilities

Rhea-AI Summary

Podchaser has partnered with Audacy to enhance its podcasting capabilities. This collaboration allows Audacy to leverage Podchaser’s advanced metadata and podcast technology, aiming to improve insights into podcast performance. Ken Lagana, EVP of Digital Sales at Audacy, highlighted that this partnership will support data-driven decisions for clients in podcast advertising. Podchaser’s CEO, Bradley Davis, expressed excitement over the partnership, which aligns with their mission to empower podcasters and enrich the podcast ecosystem.

Positive

• Partnership with Podchaser enhances Audacy's podcast technology and insights.
• Improved measurement and attribution suite for better advertising decisions.

Negative

• None.

PHILADELPHIA--(BUSINESS WIRE)-- Podchaser, the most comprehensive podcast database, is partnering with and enhancing the podcasting capabilities of Audacy, the multi-platform audio content and entertainment organization.

Through this partnership, Audacy will utilize Podchaser’s industry-leading metadata and podcast technology capabilities to gain insight into the performance and influence of podcasts across the entire industry, enhancing Audacy’s value proposition for agencies and clients.

"We are excited to supercharge Audacy’s podcast initiatives with our dataset,” said Bradley Davis, CEO of Podchaser. “Partnering with Audacy is a huge step towards our goal of empowering all podcasters”

“As Audacy continues to build out our industry leading, measurement and attribution suite, we are excited to partner with Podchaser to help our client and agency partners continue to make smart decisions routed in data when placing their podcast buys with Audacy,” said Ken Lagana, Executive Vice President, Digital Sales at Audacy.

About Podchaser
Podchaser is the world's most comprehensive podcast database - our mission is to collect, enrich, and distribute podcasting insights to power discovery for creators, fans, and brands.
Learn more!

About Audacy
Audacy, Inc. (NYSE: AUD) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter (@AudacyCorp).

View source version on businesswire.com: https://www.businesswire.com/news/home/20220127005983/en/

David Keine

Podchaser

832-233-5890

Dave@podchaser.com

Ashok Sinha

Audacy

917-656-5800

Ashok.Sinha@Audacy.com

Meredith Tiger

Audacy

516-551-8511

Meredith.Tiger@Audacy.com

David Heim

Audacy

908-472-3927

David.Heim@Audacy.com

Source: Audacy

FAQ

What is the partnership between Podchaser and Audacy?

Podchaser is partnering with Audacy to enhance its podcasting capabilities by utilizing Podchaser's advanced metadata and technology.

How will the Podchaser and Audacy partnership benefit clients?

The partnership will enhance data-driven decision-making for clients in podcast advertising, improving the effectiveness of their campaigns.

What is Podchaser's role in the podcasting industry?

Podchaser is recognized as the most comprehensive podcast database, collecting and distributing podcast insights.

What is Audacy's business focus?

Audacy is a multi-platform audio content and entertainment organization, engaging 200 million consumers monthly.