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Athene Sets Record for Annual Annuity Sales for Second Year Running, Tops Rankings

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Athene has achieved the top position in LIMRA's 2024 U.S. Retail Annuity Survey with $36 billion in sales, marking its second consecutive year as the industry leader. The company dominated multiple categories, including total fixed market sales ($35B), fixed-rate deferred sales ($21B), fixed indexed annuity sales ($13B), and bank channel sales ($20B).

Financial institutions contributed approximately 80% of Athene's 2024 retail volume. The company has established new business relationships with five large-scale financial institutions over the past two years, with additional partnerships planned for the current year.

Athene ha raggiunto la posizione di vertice nel 2024 U.S. Retail Annuity Survey di LIMRA con 36 miliardi di dollari in vendite, segnando il suo secondo anno consecutivo come leader del settore. L'azienda ha dominato in diverse categorie, tra cui le vendite totali del mercato fisso (35 miliardi di dollari), le vendite di polizze differite a tasso fisso (21 miliardi di dollari), le vendite di polizze indicizzate fisse (13 miliardi di dollari) e le vendite attraverso i canali bancari (20 miliardi di dollari).

Le istituzioni finanziarie hanno contribuito per circa il 80% del volume retail di Athene nel 2024. L'azienda ha stabilito nuove relazioni commerciali con cinque grandi istituzioni finanziarie negli ultimi due anni, con ulteriori partnership pianificate per l'anno in corso.

Athene ha logrado la posición más alta en la Encuesta de Anualidades Minoristas de EE. UU. 2024 de LIMRA con 36 mil millones de dólares en ventas, marcando su segundo año consecutivo como líder de la industria. La compañía dominó múltiples categorías, incluyendo las ventas totales del mercado fijo (35 mil millones de dólares), ventas de anualidades diferidas a tasa fija (21 mil millones de dólares), ventas de anualidades indexadas fijas (13 mil millones de dólares) y ventas a través de canales bancarios (20 mil millones de dólares).

Las instituciones financieras contribuyeron aproximadamente con el 80% del volumen minorista de Athene en 2024. La empresa ha establecido nuevas relaciones comerciales con cinco grandes instituciones financieras en los últimos dos años, con asociaciones adicionales planificadas para el año en curso.

아테네는 LIMRA의 2024 미국 소매 연금 조사에서 360억 달러의 판매로 1위를 차지하며 업계 리더로서 두 번째 연속 해를 기록했습니다. 이 회사는 총 고정 시장 판매(350억 달러), 고정 금리 연기 판매(210억 달러), 고정 지수 연금 판매(130억 달러), 은행 채널 판매(200억 달러) 등 여러 카테고리에서 우위를 점했습니다.

금융 기관은 아테네의 2024년 소매 거래량의 약 80%를 차지했습니다. 이 회사는 지난 2년 동안 5개의 대규모 금융 기관과 새로운 비즈니스 관계를 구축했으며, 현재 연도에도 추가 파트너십을 계획하고 있습니다.

Athene a atteint la première position dans le 2024 U.S. Retail Annuity Survey de LIMRA avec 36 milliards de dollars de ventes, marquant sa deuxième année consécutive en tant que leader du secteur. L'entreprise a dominé plusieurs catégories, y compris les ventes totales du marché fixe (35 milliards de dollars), les ventes de rentes différées à taux fixe (21 milliards de dollars), les ventes de rentes indexées fixes (13 milliards de dollars) et les ventes par canal bancaire (20 milliards de dollars).

Les institutions financières ont contribué à environ 80% du volume de détail d'Athene en 2024. L'entreprise a établi de nouvelles relations commerciales avec cinq grandes institutions financières au cours des deux dernières années, avec des partenariats supplémentaires prévus pour l'année en cours.

Athene hat im 2024 U.S. Retail Annuity Survey von LIMRA mit 36 Milliarden Dollar Umsatz die Spitzenposition erreicht und ist damit zum zweiten Mal in Folge Branchenführer. Das Unternehmen dominierte mehrere Kategorien, darunter die gesamten Festmarkverkäufe (35 Milliarden Dollar), die Verkäufe von festverzinslichen Renten (21 Milliarden Dollar), die Verkäufe von festverzinslichen Indexrenten (13 Milliarden Dollar) und die Verkäufe über Bankkanäle (20 Milliarden Dollar).

Finanzinstitute trugen etwa 80% zu Athenes Einzelhandelsvolumen 2024 bei. Das Unternehmen hat in den letzten zwei Jahren neue Geschäftsbeziehungen zu fünf großen Finanzinstituten aufgebaut, mit weiteren Partnerschaften, die für das laufende Jahr geplant sind.

Positive
  • Achieved #1 ranking in U.S. Retail Annuity Survey for second consecutive year
  • Record $36B in total annuity sales for 2024
  • Led multiple categories: fixed market ($35B), fixed-rate deferred ($21B), fixed indexed ($13B), and bank channel ($20B) sales
  • Strong institutional distribution with 80% of retail volume from financial institutions
  • Expanded partnerships with 5 large financial institutions
Negative
  • None.

WEST DES MOINES, Iowa, March 11, 2025 (GLOBE NEWSWIRE) -- Athene, the leading retirement services company and subsidiary of Apollo Global Management, Inc. (NYSE:APO), ranked number one in LIMRA’s 2024 U.S. Retail Annuity Survey, with $36 billion in sales. This is the second consecutive year that Athene has sold more annuities annually than any other company in the U.S.

“These industry-leading results demonstrate our exceptional strength in the retail annuity channel and unmatched, differentiated footprint in the market,” said Grant Kvalheim, President of Athene. “With a rapidly growing retirement age population, and a heightened need for guaranteed lifetime income in retirement, our annuity solutions are serving a vital role for retirement savers and retirees.”

Athene also ranked number one in several categories including:

  • Total 2024 fixed market sales, with nearly $35B in sales;
  • Total 2024 fixed-rate deferred sales, with over $21B in sales;
  • Total 2024 fixed indexed annuity sales, with over $13B in sales; and
  • Total 2024 bank channel sales, with nearly $20B in sales.

“Our retail distribution capabilities continue to expand, with financial institutions contributing around 80 percent of Athene’s 2024 retail volume,” said Kvalheim. “In the last two years, we have launched new business relationships with five large scale financial institutions, with additional launches slated for this year.”

About Athene
Athene is the leading retirement services company, with over $360 billion of total assets as of December 31, 2024 and operations in the United States, Bermuda, Canada, and Japan. Athene is focused on providing financial security to individuals by offering an attractive suite of retirement income and savings products and also serves as a solutions provider to corporations. For more information, please visit www.athene.com.

Contact:
Jeanne Hess
Vice President, External Relations
+1 646 768 7319
jeanne.hess@athene.com


FAQ

What was Athene's total annuity sales volume in 2024?

Athene achieved $36 billion in total annuity sales in 2024, ranking #1 in LIMRA's U.S. Retail Annuity Survey.

How much did Athene generate in fixed-rate deferred annuity sales in 2024?

Athene generated over $21 billion in fixed-rate deferred annuity sales in 2024, leading this category.

What percentage of Athene's 2024 retail volume came from financial institutions?

Financial institutions contributed approximately 80% of Athene's 2024 retail volume.

How many new financial institution partnerships did Athene establish in the past two years?

Athene launched new business relationships with five large-scale financial institutions in the past two years.

What was Athene's performance in the bank channel sales for 2024?

Athene led bank channel sales with nearly $20 billion in 2024.
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