Academy Sports + Outdoors Donates $150,000 in proceeds from holiday t-shirt sales to St. Jude Children's Research Hospital

Rhea-AI Summary

On January 27, 2021, Academy Sports and Outdoors (NASDAQ: ASO) announced a $150,000 donation to St. Jude Children's Research Hospital, generated through sales of holiday-themed t-shirts. For each shirt sold, 25% of the purchase price was donated to support St. Jude's mission. This initiative involved exclusive designs and was available in all 259 Academy stores and online. Academy's CEO, Ken C. Hicks, emphasized the importance of giving back during challenging times, thanking customers for their support.

Positive

• Generated $150,000 donation to St. Jude Children's Research Hospital.
• Successful collaboration with St. Jude for holiday t-shirt sales.
• Increased brand visibility and community support through charitable efforts.

Negative

• None.

KATY, Texas, Jan. 27, 2021 /PRNewswire/ -- Academy Sports and Outdoors, Inc. ("Academy") (NASDAQ: ASO) today announced the donation of $150,000 to St. Jude Children's Research Hospital®.  The two organizations collaborated to create fun holiday-inspired t-shirts, and a portion of the proceeds from each shirt sold were donated to St. Jude.

"During these challenging times, it's more important than ever to give back to an impactful organization like St. Jude Children's Research Hospital," said Ken C. Hicks, Academy Chairman, President and CEO.  "We were honored to partner with them on this unique opportunity, and we're thankful to our customers for helping us support St. Jude's mission."

During the holiday season, Academy sold long sleeve t-shirts in men's, women and youth that featured 9 fun and exclusive holiday designs. These were sold in all 259 Academy stores as well as on academy.com.  For every shirt sold, 25% of the purchase price benefitted St. Jude Children's Research Hospital to support its mission: Finding cures. Saving children®.

About Academy 
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States.  Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 contiguous states.  Academy's mission is to provide "Fun for All" and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers.  Academy's product assortment focuses on key categories of outdoor, apparel, footwear and sports & recreation through both leading national brands and a portfolio of 17 private label brands, which go well beyond traditional sporting goods and apparel offerings.  

 

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SOURCE Academy Sports + Outdoors

FAQ

What was the donation amount announced by Academy Sports and Outdoors on January 27, 2021?

Academy Sports and Outdoors announced a donation of $150,000 to St. Jude Children's Research Hospital.

How much of each t-shirt sale was donated to St. Jude Children's Research Hospital?

25% of the purchase price from each holiday t-shirt sold was donated to St. Jude.

How many stores does Academy Sports and Outdoors operate?

Academy Sports and Outdoors operates 259 stores across 16 states.

What products were sold to benefit St. Jude Children's Research Hospital?

Academy sold long sleeve t-shirts with holiday designs to benefit St. Jude.

What is the mission of St. Jude Children's Research Hospital?

The mission of St. Jude Children's Research Hospital is 'Finding cures. Saving children®.'