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Associated Bank Welcomes Heath Sorenson as Executive Vice President and Managing Director, Associated Trust Company

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Associated Banc-Corp (NYSE: ASB) has announced the appointment of Heath Sorenson as Executive Vice President and Managing Director of Associated Trust Company. Effective February 1, 2025, Sorenson will assume the role of CEO, succeeding John Thayer, who will transition to Executive Vice President and Senior Leadership Advisor. Sorenson brings over 25 years of wealth management experience and will lead Personal, Corporate and Institutional Trust Services, Investment Management, Retirement Plan Solutions, and Trust Administration/Operations.

The transition follows Thayer's nearly 25-year tenure, during which he unified the bank's wealth management operations and led a team of over 300 professionals to generate nearly $150M in revenue within three years. Sorenson, who joined on December 9, will report to Jayne Hladio, Executive Vice President and Associated Private Wealth President.

Associated Banc-Corp (NYSE: ASB) ha annunciato la nomina di Heath Sorenson come Vicepresidente Esecutivo e Direttore Generale di Associated Trust Company. A partire dal 1° febbraio 2025, Sorenson assumerà il ruolo di CEO, succedendo a John Thayer, che passerà a Vicepresidente Esecutivo e Consulente Senior per la Leadership. Sorenson porta con sé oltre 25 anni di esperienza nella gestione patrimoniale e guiderà i Servizi Fiduciari Personali, Corporativi e Istituzionali, la Gestione degli Investimenti, le Soluzioni per Piani Pensionistici e l'Amministrazione/Ops Fiduciaria.

La transizione segue il mandato di quasi 25 anni di Thayer, durante il quale ha unificato le operazioni di gestione patrimoniale della banca e ha guidato un team di oltre 300 professionisti generando quasi 150 milioni di dollari di entrate in tre anni. Sorenson, che si è unito il 9 dicembre, riferirà a Jayne Hladio, Vicepresidente Esecutivo e Presidente di Associated Private Wealth.

Associated Banc-Corp (NYSE: ASB) ha anunciado el nombramiento de Heath Sorenson como Vicepresidente Ejecutivo y Director General de Associated Trust Company. A partir del 1 de febrero de 2025, Sorenson asumirá el cargo de CEO, sucediendo a John Thayer, quien se trasladará a Vicepresidente Ejecutivo y Asesor Principal de Liderazgo. Sorenson aporta más de 25 años de experiencia en gestión de patrimonios y liderará los Servicios de Fideicomiso Personal, Corporativo e Institucional, la Gestión de Inversiones, las Soluciones de Planes de Jubilación y la Administración/Operaciones de Fideicomisos.

La transición sigue el mandato de casi 25 años de Thayer, durante el cual unificó las operaciones de gestión de patrimonios del banco y lideró un equipo de más de 300 profesionales para generar casi 150 millones de dólares en ingresos en tres años. Sorenson, quien se unió el 9 de diciembre, reportará a Jayne Hladio, Vicepresidente Ejecutivo y Presidente de Associated Private Wealth.

Associated Banc-Corp (NYSE: ASB)는 Heath Sorenson을 Associated Trust Company의 부사장 겸 전무 이사로 임명했다고 발표했습니다. 2025년 2월 1일부터 Sorenson은 CEO 역할을 맡게 되며, John Thayer가 부사장 겸 수석 리더십 자문 역할로 전환됩니다. Sorenson은 25년 이상의 자산 관리 경험을 보유하고 있습니다 그리고 개인, 기업 및 기관 신탁 서비스, 투자 관리, 퇴직 계획 솔루션 및 신탁 관리/운영을 이끌게 됩니다.

이번 변화는 Thayer의 거의 25년간의 임기에 이어 진행되며, 그는 은행의 자산 관리 운영을 통합하고 300명 이상의 전문가 팀을 이끌어 3년 안에 약 1억 5천만 달러의 수익을 창출했습니다. 12월 9일 가입한 Sorenson은 Jayne Hladio, 부사장 겸 Associated Private Wealth 대표에게 보고할 것입니다.

Associated Banc-Corp (NYSE: ASB) a annoncé la nomination de Heath Sorenson au poste de Vice-Président Exécutif et Directeur Général de la Associated Trust Company. À compter du 1er février 2025, Sorenson assumera le rôle de CEO, succédant à John Thayer, qui passera au poste de Vice-Président Exécutif et Consultant Principal en Leadership. Sorenson apporte plus de 25 ans d'expérience dans la gestion de patrimoine et dirigera les services de fiducie personnels, corporatifs et institutionnels, la gestion d'investissements, les solutions de plan de retraite et l'administration/les opérations de fiducie.

La transition fait suite aux près de 25 ans de mandat de Thayer, au cours duquel il a unifié les opérations de gestion de patrimoine de la banque et dirigé une équipe de plus de 300 professionnels pour générer près de 150 millions de dollars de revenus en trois ans. Sorenson, qui a rejoint l'entreprise le 9 décembre, rapportera à Jayne Hladio, Vice-Présidente Exécutive et Présidente d'Associated Private Wealth.

Associated Banc-Corp (NYSE: ASB) hat die Ernennung von Heath Sorenson zum Executive Vice President und Managing Director der Associated Trust Company bekannt gegeben. Ab dem 1. Februar 2025 wird Sorenson die Rolle des CEO übernehmen und damit John Thayer nachfolgen, der zum Executive Vice President und Senior Leadership Advisor wechselt. Sorenson bringt über 25 Jahre Erfahrung im Vermögensmanagement mit und wird die Bereiche Personal-, Unternehmens- und institutionelle Treuhanddienste, Vermögensverwaltung, Rentenplanlösungen sowie Treuhandadministration/Betrieb leiten.

Der Wechsel erfolgt nach Thayers fast 25-jähriger Amtszeit, in der er die Vermögensverwaltungsoperationen der Bank vereinheitlicht und ein Team von über 300 Fachleuten geleitet hat, das in drei Jahren nahezu 150 Millionen Dollar Umsatz generierte. Sorenson, der am 9. Dezember begann, wird an Jayne Hladio, Executive Vice President und Präsidentin von Associated Private Wealth, berichten.

Positive
  • Previous leadership achieved $150M revenue within three years
  • Strategic appointment of experienced executive with 25+ years in wealth management
  • Structured leadership transition plan in place for February 2025
Negative
  • None.

Sorenson will transition into the role of executive vice president, managing director and CEO, Associated Trust Company on February 1, 2025

GREEN BAY, Wisc., Dec. 11, 2024 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB) ("Associated") announced today the appointment of Heath Sorenson, MBA, CFP®, CFIRS™, CTOP, to executive vice president, managing director, Associated Trust Company. Effective February 1, 2025, Sorenson will become executive vice president, managing director and chief executive officer, Associated Trust Company and John Thayer, current chief executive officer and executive vice president of Associated Trust Company, will transition into the role of executive vice president and senior leadership advisor, Associated Trust Company.

Sorenson joined Associated Private Wealth on December 9, reporting to Jayne Hladio, executive vice president, and Associated Private Wealth president. He will assume responsibility for leading and managing the Associated Trust Company's delivery of comprehensive wealth management solutions. This includes strategy, revenue growth, technology, risk, operations, and compliance of Associated Trust Company. Sorenson will lead Personal, Corporate and Institutional Trust Services, Investment Management, Retirement Plan Solutions, and Trust Administration/Operations.

"Heath's deep wealth management experience and talents strengthen our ability to grow through enhanced client experience, sales, operational efficiency, and high-performance teambuilding," said Hladio. "His fiduciary and suitability knowledge of trust and investment advisory boards, committees, governance, and regulatory agencies complements our people-first, 'One Associated' approach to advocating for our clients and communities."

Sorenson possesses broad and deep wealth management knowledge with more than 25 years of experience, most recently with Midland States Bank as chief operating officer of Midland Wealth Management, Midland Wealth Advisors, LLC, and president of Midland Trust Company. He has led acquisition efforts in expansion markets and wealth verticals. Prior experience includes senior vice president of Investments and Capital Market Operations at AMCORE/BMO, registered principal/branch manager at Raymond James, and vice president/manager of Loan Servicing.

"I am excited to join Associated Bank Private Wealth and Associated Trust Company to build on the incredible growth momentum Jayne Hladio and the team have underway," said Sorenson. "My wife, Tiggi, and I look forward to meeting clients and engaging with the community given our familiarity with the Midwest as life-long residents."

Thayer joined Associated Bank in 2000, as chief investment officer, and became head of Private Wealth in 2021. In his nearly 25-year tenure with the bank, Thayer unified previously separate businesses into one wealth management entity. Leading a team of more than 300 professionals, he crafted the business' inaugural financial, operational, and growth strategies that drove nearly $150M in revenue within three years. Thayer guided the business through multiple crises and regulatory shifts while developing and recruiting excellent talent and establishing a new leadership team.

"John's exceptional leadership contributions have helped Associated Trust Company grow into a regional powerhouse by deepening relationships, elevating our offerings, and creating value for our clients," said Hladio. "We value John's leadership in building this team and creating a Private Wealth culture dedicated to delivering excellence in our fast-changing industry. His advocacy continues as we proceed. We deeply appreciate John's years of service and look forward to his future contributions."

Sorenson has a bachelor's degree in accountancy from the University of Illinois Urbana-Champaign, and an MBA from Northern Illinois University. Sorenson completed Northwestern University's financial planning curriculum and earned the Certified Financial Planner™ (CFP®) practitioner designation. In addition, Sorenson is a Certified Fiduciary & Investment Risk Specialist™ (CFIRS™) and a Certified Trust Operations Professional (CTOP).

Sorenson's primary offices will be in Wisconsin and Illinois.

ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NYSE: ASB) has total assets of $42 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Media Contact: Andrea Kozek
VP/Senior Manager, Public Relations
920-491-7518

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SOURCE Associated Banc-Corp

FAQ

When will Heath Sorenson become CEO of Associated Trust Company (ASB)?

Heath Sorenson will become CEO of Associated Trust Company on February 1, 2025.

What revenue did Associated Trust Company (ASB) generate under John Thayer's leadership?

Under John Thayer's leadership, the business generated nearly $150M in revenue within three years.

What positions will Heath Sorenson hold at Associated Bank (ASB)?

Heath Sorenson will serve as Executive Vice President, Managing Director, and CEO of Associated Trust Company.

What areas will Heath Sorenson oversee at Associated Bank (ASB)?

Sorenson will oversee Personal, Corporate and Institutional Trust Services, Investment Management, Retirement Plan Solutions, and Trust Administration/Operations.

What is John Thayer's new role at Associated Bank (ASB)?

John Thayer will transition to the role of Executive Vice President and Senior Leadership Advisor at Associated Trust Company.

Associated Banc-Corp

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