Asana Announces Appointment of GM, EMEA in Support of Regional Enterprise Growth Plans

Rhea-AI Summary

Asana, Inc. (NYSE: ASAN) has appointed Sanj Bhayro as the new General Manager (GM) of EMEA, aiming to bolster growth and enterprise customer support. Bhayro brings over 20 years of experience from companies like Salesforce, Google, and Intercom. His expertise in scaling high-performing teams will be pivotal as Asana focuses on upmarket strategies. Operating from Dublin, Ireland, he is set to enhance Asana's value proposition for clients in EMEA. Bhayro expressed enthusiasm for contributing to Asana during a transformative time for work collaboration.

Positive

• Sanj Bhayro brings extensive experience from Salesforce, Google, and Intercom, enhancing leadership in EMEA.
• His appointment is expected to drive growth and better serve enterprise customers.
• Focus on upmarket strategies indicates potential revenue growth.

Negative

• None.

Sanj Bhayro joins as GM, EMEA from leading role at Intercom

SAN FRANCISCO--(BUSINESS WIRE)-- Asana, Inc. (NYSE: ASAN) (LTSE: ASAN), a leading work management platform for organizations, today announced that Sanj Bhayro has joined Asana as the new GM of EMEA to support growth and serve enterprise customers.

Sanj Bhayro, Asana GM of EMEA (Photo: Business Wire)

“Sanj brings to Asana a wealth of experience leading and scaling high-performing GTM teams across the region at Salesforce, Google, and Intercom,” said Anne Raimondi, Chief Operating Officer and Head of Business at Asana. “I couldn't be more excited for the impact his unique capabilities will bring to our customers, business, and teams. His Enterprise expertise will be critical as we move upmarket and continue to drive more value for our customers in EMEA.”

With over 20 years of experience in technology and SaaS, Mr. Bhayro previously held the title of VP Sales EMEA at Intercom. Prior to his time at Intercom, he served as the EMEA Vice President of Operations and Customer Growth at Google where he was a member of the EMEA Google Cloud Leadership team that developed and executed the company’s EMEA plan for growth.

Before his role at Google, he spent 14 years at Salesforce EMEA, most recently as the COO & SVP EMEA at Salesforce. During his time in Salesforce, he was responsible for developing and scaling functions including SMB and Corporate Sales, Business Development, Cloud Sales, GTM Strategy and Ops, and Business Development.

“I’m proud to be joining the Asana team at such a pivotal time for the future of work, when teams need alignment more than ever before,” said Sanj Bhayro about the appointment. “As someone who is passionate about building and scaling organizations, I will be squarely focused on the journey of the Asana business across EMEA and the opportunity this will bring to our customers within the region. In 2023, Asana will be instrumental to help our current and prospective customers achieve their missions no matter where or when they are collaborating.”

As Asana’s new GM of EMEA, Mr. Bhayro will lead the region from its EMEA headquarters in Dublin, Ireland.

About Asana

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 135,000 paying customers and millions of free organizations in over 200 countries and territories. Global customers such as Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information, visit www.asana.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230130005130/en/

Corporate Communications Lead

Alexandra Tadeu

press@asana.com

Source: Asana, Inc.

FAQ

Who is the new General Manager of EMEA for Asana?

Sanj Bhayro has been appointed as the new General Manager of EMEA for Asana.

What experience does Sanj Bhayro bring to Asana?

Bhayro has over 20 years of experience in technology and SaaS, previously holding key roles at Salesforce, Google, and Intercom.

What is the focus of Sanj Bhayro's role at Asana?

Bhayro's role focuses on supporting growth and serving enterprise customers in the EMEA region.

Where will Sanj Bhayro be based as the GM of EMEA?

Sanj Bhayro will lead the EMEA operations from Dublin, Ireland.

Why is Sanj Bhayro's appointment significant for Asana?

His expertise in scaling high-performing teams is expected to drive growth in a pivotal time for Asana.