TIFIN AMP Partners With Ares Wealth Management Solutions to Launch New Platform for Streamlining Alts Distribution
TIFIN AMP has announced a strategic partnership with Ares Wealth Management Solutions (AWMS), part of Ares Management (NYSE: ARES), to launch an AI-powered distribution intelligence platform. The collaboration aims to enhance AWMS' distribution teams' productivity and accelerate growth across the U.S. advisor-sold channel.
The platform will help reduce 'random acts of marketing' and increase team efficiency by providing targeted solutions and aligning sales and marketing efforts with high-impact opportunities. The AI-powered system will identify content resonance and enable more personalized advisor interactions, allowing the sales force to focus on solving client issues rather than administrative tasks.
This partnership represents a significant step in the integration of AI technology in asset management distribution, focusing on delivering smarter, more efficient distribution strategies for the wealth management industry.
TIFIN AMP ha annunciato una partnership strategica con Ares Wealth Management Solutions (AWMS), parte di Ares Management (NYSE: ARES), per lanciare una piattaforma di intelligenza per la distribuzione basata su IA. La collaborazione mira a migliorare la produttività dei team di distribuzione di AWMS e accelerare la crescita nel canale di vendita attraverso consulenti negli Stati Uniti.
La piattaforma aiuterà a ridurre 'atti casuali di marketing' e aumentare l'efficienza del team fornendo soluzioni mirate e allineando gli sforzi di vendita e marketing con opportunità ad alto impatto. Il sistema basato su IA identificherà la risonanza dei contenuti e abiliterà interazioni più personalizzate con i consulenti, consentendo alla forza vendita di concentrarsi sulla risoluzione dei problemi dei clienti anziché su compiti amministrativi.
Questa partnership rappresenta un passo significativo nell'integrazione della tecnologia IA nella distribuzione della gestione patrimoniale, concentrandosi sulla fornitura di strategie di distribuzione più intelligenti ed efficienti per l'industria della gestione patrimoniale.
TIFIN AMP ha anunciado una asociación estratégica con Ares Wealth Management Solutions (AWMS), parte de Ares Management (NYSE: ARES), para lanzar una plataforma de inteligencia de distribución impulsada por IA. La colaboración tiene como objetivo mejorar la productividad de los equipos de distribución de AWMS y acelerar el crecimiento en el canal de ventas a través de asesores en los Estados Unidos.
La plataforma ayudará a reducir 'actos aleatorios de marketing' y aumentar la eficiencia del equipo al proporcionar soluciones específicas y alinear los esfuerzos de ventas y marketing con oportunidades de alto impacto. El sistema impulsado por IA identificará la resonancia del contenido y permitirá interacciones más personalizadas con los asesores, permitiendo a la fuerza de ventas centrarse en resolver problemas de clientes en lugar de tareas administrativas.
Esta asociación representa un paso significativo en la integración de la tecnología IA en la distribución de gestión de activos, enfocándose en ofrecer estrategias de distribución más inteligentes y eficientes para la industria de gestión de patrimonios.
TIFIN AMP는 Ares Wealth Management Solutions (AWMS)와 전략적 파트너십을 발표했습니다. 이는 Ares Management(NYSE: ARES)의 일부로, AI 기반의 배급 인텔리전스 플랫폼을 출시하기 위한 것입니다. 이번 협력은 AWMS의 배급 팀의 생산성을 높이고 미국의 자문 판매 채널에서 성장을 가속화하는 것을 목표로 하고 있습니다.
이 플랫폼은 '무작위 마케팅 행위'를 줄이고, 목표 지향적인 솔루션을 제공하며, 판매 및 마케팅 노력을 고수익 기회와 맞춤화함으로써 팀의 효율성을 증가시킬 것입니다. AI 기반 시스템은 콘텐츠의 공감을 식별하고 더 개인화된 자문자 상호작용을 가능하게 하여, 판매 인력이 행정 업무가 아닌 고객 문제 해결에 집중할 수 있도록 합니다.
이번 파트너십은 자산 관리 배급에서 AI 기술의 통합에 있어 중대한 진전을 나타내며, 자산 관리 산업을 위한 더 스마트하고 효율적인 배급 전략을 제공하는 데 주력하고 있습니다.
TIFIN AMP a annoncé un partenariat stratégique avec Ares Wealth Management Solutions (AWMS), qui fait partie d'Ares Management (NYSE: ARES), pour lancer une plateforme d'intelligence de distribution alimentée par l'IA. La collaboration vise à améliorer la productivité des équipes de distribution d'AWMS et à accélérer la croissance sur le canal de vente par conseiller aux États-Unis.
La plateforme aidera à réduire les 'actes de marketing aléatoires' et à augmenter l'efficacité des équipes en fournissant des solutions ciblées et en alignant les efforts de vente et de marketing avec des opportunités à fort impact. Le système alimenté par l'IA identifiera la résonance des contenus et permettra des interactions plus personnalisées avec les conseillers, permettant à la force de vente de se concentrer sur la résolution des problèmes des clients plutôt que sur des tâches administratives.
Ce partenariat représente un pas significatif dans l'intégration de la technologie IA dans la distribution de gestion d'actifs, en se concentrant sur la fourniture de stratégies de distribution plus intelligentes et plus efficaces pour l'industrie de la gestion de patrimoine.
TIFIN AMP hat eine strategische Partnerschaft mit Ares Wealth Management Solutions (AWMS), einem Teil von Ares Management (NYSE: ARES), angekündigt, um eine KI-gestützte Vertriebsintelligenzplattform zu starten. Die Zusammenarbeit zielt darauf ab, die Produktivität der Vertriebsteams von AWMS zu steigern und das Wachstum im US-amerikanischen Beratervertriebskanal zu beschleunigen.
Die Plattform wird helfen, 'zufällige Marketingmaßnahmen' zu reduzieren und die Effizienz des Teams zu steigern, indem sie zielgerichtete Lösungen anbietet und die Vertriebs- und Marketingbemühungen mit hochwirksamen Möglichkeiten in Einklang bringt. Das KI-gestützte System wird die Resonanz von Inhalten identifizieren und personalisiertere Interaktionen mit Beratern ermöglichen, sodass sich die Vertriebsmitarbeiter auf die Lösung von Kundenproblemen konzentrieren können, anstatt administrative Aufgaben zu erledigen.
Diese Partnerschaft stellt einen bedeutenden Schritt in der Integration von KI-Technologie in die Vermögensverwaltung dar und konzentriert sich darauf, intelligentere und effizientere Vertriebsstrategien für die Vermögensverwaltungsbranche bereitzustellen.
- Strategic partnership with TIFIN AMP enhances distribution capabilities through AI technology
- Platform implementation expected to improve operational efficiency and sales team productivity
- Enhanced ability to deliver targeted solutions and personalized client experiences
- None.
Insights
This strategic partnership marks a pivotal shift in how alternative investment managers approach distribution, with significant implications for Ares' market position and operational efficiency. The integration of TIFIN's AI-powered platform addresses several critical challenges in the $18 trillion alternative investment market:
The platform's intelligent targeting capabilities could substantially reduce customer acquisition costs and increase conversion rates by eliminating inefficient marketing spend. Traditional distribution methods typically see success rates below
Key strategic advantages include:
- Reduced time-to-market for new investment products through optimized distribution channels
- Enhanced scalability of the wealth management platform without proportional increase in sales headcount
- Data-driven insights enabling predictive analytics for product development and market positioning
- Competitive differentiation in the rapidly evolving alternatives distribution landscape
The partnership positions Ares at the forefront of the technological transformation in alternative investments distribution, potentially leading to accelerated AUM growth and improved operating margins. This could translate into stronger financial performance as the platform enables more efficient capital deployment and resource allocation.
"Our goal is to ensure the leading AWMS sales team can spend as much time as possible with clients and provide personalized solutions," said Christina Adamson, Co-Head of US Wealth Management Solutions at Ares. "The AI-powered platform resulting from our collaboration with TIFIN AMP is a crucial step forward as we aim to reduce 'random acts of marketing' and increase our teams' focus and efficiency in response to trends and opportunities rooted in client needs."
"We are thrilled to partner with AWMS to help drive their ambitious strategy," said Jeannette Kuda, Chief Operating Officer of TIFIN AMP. "At TIFIN, we believe that the future of distribution lies in leveraging data and intelligence to create more meaningful advisor interactions. By equipping Ares with AI-powered insights, we are helping them deepen advisor relationships, improve targeting, and drive sustained, scalable growth."
"This platform helps our sales force spend more time with the advisors who need them most, solving pressing client issues rather than juggling administrative tasks," said Brendan McCurdy, Head of Research & Marketing at AWMS. "Behind the scenes, TIFIN AMP's advanced data intelligence can identify which content resonates most, helping us to deliver the right message to the right advisor at the right time."
"AI is driving efficiencies across the value chain in Asset Management – and Distribution is the next frontier," said Rob Pettman, President of TIFIN. "It's a great privilege to work with a leading global private markets provider like Ares and we are very excited to go on this journey together."
This partnership highlights the growing role of AI in reshaping how asset managers engage with advisors, enhance productivity and enable more personalized client experiences. Together, TIFIN AMP and Ares are focused on delivering smarter, more efficient distribution strategies to meet the evolving needs of the wealth management industry.
About TIFIN AMP
TIFIN AMP is a leader in providing AI-powered distribution solutions for asset management firms. By leveraging advanced supervised AI and machine learning, TIFIN AMP enhances the alignment of data, teams, and processes to drive growth and empower firms to better serve their clients.
About Ares Wealth Management Solutions
Ares Wealth Management Solutions (AWMS) mission is to provide advisors and their clients access to innovative, solutions-oriented investment opportunities, across the Ares platform of industry leading credit, infrastructure, private equity, real estate, and secondaries strategies. Through our range of institutional and retail investment vehicles, coupled with excellent client service and educational resources, we help investors diversify their portfolios with private market solutions that can deliver consistent, long-term growth.
About Ares Management Corporation
Ares Management Corporation (NYSE: ARES) is a leading global alternative investment manager offering clients complementary primary and secondary investment solutions across the credit, real estate, private equity and infrastructure asset classes. We seek to provide flexible capital to support businesses and create value for our stakeholders and within our communities. By collaborating across our investment groups, we aim to generate consistent and attractive investment returns throughout market cycles. As of December 31, 2024, Ares Management Corporation's global platform had over
Media Contacts:
Samantha Davison
Chief Marketing Officer, TIFIN AMP
samantha.davison@tifinag.com
Priscila Roney
media@aresmgmt.com
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SOURCE TIFIN AMP
FAQ
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