The Arena Group More Than Doubles Video Revenue and Drives Audience Engagement with Online Video Platform EX.CO

Rhea-AI Summary

EX.CO announced successful results from a partnership with The Arena Group, showing a 115% increase in gross RPMs and a 27% rise in user dwell time across their network. The collaboration allows for more video content, enhancing audience engagement and opening up monetization opportunities.

Positive

• The partnership between EX.CO and The Arena Group resulted in a significant 115% increase in gross RPMs for video on average.

• The collaboration also led to a 27% increase in user dwell time across The Arena Group's network of sites, including Men's Journal and Parade.

• EX.CO's online video platform enables The Arena Group to quickly generate new content, increase audience engagement, and open up additional monetization opportunities.

Negative

• There are no explicitly mentioned negative aspects in the press release.

Insights

Media Industry Analyst

The recent collaboration between The Arena Group and EX.CO demonstrates a significant surge in video revenue and user engagement for The Arena Group's various media outlets. Analyzing the 115% increase in gross RPM (Revenue Per Mille) reveals a robust optimization in video ad monetization strategies. Traditionally, RPM is a critical metric for publishers as it directly correlates with the revenue earned per thousand impressions—a key indicator of profitability in digital advertising. A 27% uptick in user dwell time also indicates enhanced user experience and content stickiness, essential for cultivating a loyal audience. This metric is crucial, as increased dwell time often translates to improved ad performance and can entice advertisers to pay premium rates for access to a more engaged audience. The use of an AI-driven contextual recommendation engine for video content enhances the user's experience by aligning content with user interests, potentially increasing CTR (Click-Through Rates) and fostering a deeper user-publisher relationship. This strategy is vital in an era where personalized content is becoming the benchmark for user engagement. For investors, the reported results could suggest The Arena Group's strengthened position within the media landscape, indicating potential for continued revenue growth and enhanced advertiser relationships. In the context of the broader industry, these results could signify a strategic advantage that might attract further partnerships and drive long-term growth for The Arena Group.

Tech Industry Analyst

EX.CO's role in this partnership highlights the importance of innovative OVP (Online Video Platform) technology in driving revenue growth for media companies. By enabling The Arena Group to seamlessly integrate video content into their digital properties, EX.CO's platform appears to have enhanced content delivery and monetization significantly. The reported increase in user dwell time and RPM underscores the effectiveness of this technology in improving user engagement metrics that directly contribute to bottom-line growth. From a technological standpoint, the application of machine-learning-based yield optimization is particularly noteworthy. This suggests a sophisticated approach to programmatic advertising, where AI algorithms continuously learn and adjust to maximize ad revenue—adaptability is key in the rapidly evolving digital ad space. For investors, EX.CO's tech sophistication could imply a competitive edge for The Arena Group in ad revenue optimization. This could potentially translate to a sustainable increase in revenue, assuming the tech continues to keep pace with industry advancements. Given the importance of tech in driving modern media revenue, EX.CO’s performance in this partnership may prompt investors to closely monitor its adoption and effectiveness across other partnerships and its scalability for The Arena Group's growth strategy.

NEW YORK, May 9, 2024 /PRNewswire/ -- EX.CO, the publisher video platform powering successful video strategies for the world's leading media groups, today announced results from a recent case study of its partnership with media giant The Arena Group (NYSE American: AREN). The collaboration has driven 115% higher gross RPMs for video on average and a 27% increase in user dwell time across their network of sites, which include Men's Journal and Parade, within a six-month time period.

The Arena Group, which publishes content across a diverse portfolio of hundreds of brands, reaching more than 100 million users monthly, leads the publishing industry by recognizing the demand for more video content while historically facing challenges to include video on every article page. EX.CO's online video platform (OVP) allows the publisher to quickly generate new content which increases audience engagement, time-on-site, and recirculation, thereby opening up additional monetization opportunities. The Arena Group also leverages EX.CO's AI-driven contextual recommendations to ensure that the videos match the content of each article that the user is consuming, creating a more personalized video experience.

"Our commitment to implementing the most innovative solutions to drive unprecedented business results extends beyond today's successes, as we continue to strive to create more meaningful video experiences that captivate and resonate with our audiences," said Jason White, chief product and technology officer at The Arena Group. "Our multi-layered partnership with EX.CO has allowed us to deliver more contextually relevant video content and cultivate stronger relationships with our audiences overall, and we're thrilled with the results."

As a demand-agnostic company, EX.CO enables The Arena Group to add their own private marketplace and programmatic deals to the platform. The technology optimizes for publisher revenue with its machine-learning-based yield engine, driving even higher revenue and content relevancy for the publisher and reader.

"The Arena Group is a powerful media company with iconic brands that readers have enjoyed for decades. We're thrilled that they have partnered with us to support their business growth through the power of video and contextual recommendations," said EX.CO co-founder and CEO, Tom Pachys. "We're excited to see the incredible results thus far and look forward to expanding our relationship and launching new video experiences with The Arena Group in the near future."

For more information about EX.CO, please visit www.ex.co.

About EX.CO
We're EX.CO, the world's leading publisher video technology platform empowering publishers to own their video strategy for maximum yield. Our AI-based solutions for video management, video monetization, content automation, and video recommendation are trusted by some of the largest publishers globally including The Arena Group, CBSi, Hearst Newspapers, and Nasdaq. Founded in 2012 and headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures. For more information, visit ex.co.

About The Arena Group
The Arena Group (NYSE American: AREN) is an innovative technology platform and media company with a proven cutting-edge playbook that transforms media brands. Our unified technology platform empowers creators and publishers with tools to publish and monetize their content, while also leveraging quality journalism of anchor brands like TheStreet, Parade, Men's Journal and Athlon Sports to build their businesses. The company aggregates content across a diverse portfolio of over 265 brands, reaching over 100 million users monthly. Visit us at thearenagroup.net and discover how we are revolutionizing the world of digital media.

Media Contacts:
Tammy Blythe Goodman
EX.CO
tammy.goodman@ex.co

Steve Janisse
NewsMakers Media for The Arena Group
Sjanisse@newsnetmedia.com

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SOURCE EX.CO

FAQ

What are the key results from the partnership between EX.CO and The Arena Group?

The partnership resulted in a 115% increase in gross RPMs for video and a 27% increase in user dwell time.

Which sites are included in The Arena Group's network?

The Arena Group's network includes sites like Men's Journal and Parade.

How many brands does The Arena Group publish content across?

The Arena Group publishes content across a diverse portfolio of hundreds of brands.

What technology does EX.CO provide to The Arena Group?

EX.CO's online video platform allows The Arena Group to quickly generate new content, increase audience engagement, and open up additional monetization opportunities.

Who is the chief product and technology officer at The Arena Group?

Jason White is the chief product and technology officer at The Arena Group.