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Champion Safe Company Wraps Up a Strong Showing at the 154th NRA Annual Meeting

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Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), reported a successful showing at the 154th NRA Annual Meetings & Exhibits in Atlanta, Georgia. The company's booth attracted consistent visitor traffic, showcasing their full lineup of gun safes and vault doors manufactured with American-made steel.

CEO Tom Mihalek highlighted the positive reception from NRA members, noting strong interest in Champion's products during the event. The company offered show specials, which contributed to a boost in brand engagement throughout the weekend. Champion Safe emphasized their focus on superior strength, fire protection, and craftsmanship in their product offerings.

Champion Safe Company, una filiale di American Rebel Holdings (NASDAQ: AREB), ha riportato un grande successo alla 154ª NRA Annual Meetings & Exhibits ad Atlanta, Georgia. Lo stand dell'azienda ha attirato un flusso costante di visitatori, mostrando l'intera gamma di casseforti e porte blindate realizzate con acciaio prodotto negli Stati Uniti.

Il CEO Tom Mihalek ha sottolineato il riscontro positivo da parte dei membri NRA, evidenziando un forte interesse per i prodotti Champion durante l'evento. L'azienda ha offerto promozioni esclusive per la fiera, che hanno contribuito ad aumentare l'engagement del marchio durante tutto il weekend. Champion Safe ha messo in risalto il proprio impegno per la massima resistenza, protezione antincendio e artigianalità nelle sue offerte.

Champion Safe Company, una filial de American Rebel Holdings (NASDAQ: AREB), reportó una exitosa participación en la 154ª Reunión Anual y Exhibiciones de la NRA en Atlanta, Georgia. El stand de la compañía atrajo un flujo constante de visitantes, mostrando toda su línea de cajas fuertes y puertas de bóveda fabricadas con acero producido en Estados Unidos.

El CEO Tom Mihalek destacó la buena recepción por parte de los miembros de la NRA, señalando un gran interés en los productos de Champion durante el evento. La empresa ofreció promociones especiales durante la feria, lo que contribuyó a un aumento en el compromiso con la marca durante todo el fin de semana. Champion Safe enfatizó su enfoque en la resistencia superior, protección contra incendios y la artesanía en sus productos.

Champion Safe Company는 American Rebel Holdings(NASDAQ: AREB)의 자회사로, 조지아주 애틀랜타에서 열린 제154회 NRA 연례 회의 및 전시회에서 성공적인 성과를 보고했습니다. 회사 부스는 꾸준한 방문객들의 발길을 끌었으며, 미국산 강철로 제작된 총기 금고와 금고 문 전체 라인업을 선보였습니다.

CEO Tom Mihalek은 NRA 회원들로부터 받은 긍정적인 반응을 강조하며, 행사 기간 동안 Champion 제품에 대한 높은 관심을 언급했습니다. 회사는 전시회 특별 프로모션을 제공하여 주말 내내 브랜드 참여도를 높이는 데 기여했습니다. Champion Safe는 제품의 탁월한 내구성, 화재 보호 및 장인정신에 중점을 두고 있음을 강조했습니다.

Champion Safe Company, filiale d'American Rebel Holdings (NASDAQ : AREB), a annoncé une participation réussie aux 154èmes NRA Annual Meetings & Exhibits à Atlanta, Géorgie. Le stand de l'entreprise a attiré un flux constant de visiteurs, présentant toute leur gamme de coffres-forts et portes de coffre fabriqués en acier américain.

Le PDG Tom Mihalek a souligné l'accueil favorable des membres de la NRA, notant un vif intérêt pour les produits Champion durant l'événement. L'entreprise a proposé des offres spéciales pour le salon, ce qui a contribué à renforcer l'engagement envers la marque tout au long du week-end. Champion Safe a mis en avant son accent sur la solidité supérieure, la protection contre le feu et le savoir-faire dans ses produits.

Champion Safe Company, eine Tochtergesellschaft von American Rebel Holdings (NASDAQ: AREB), berichtete von einem erfolgreichen Auftritt auf der 154. NRA Jahrestagung & Ausstellung in Atlanta, Georgia. Der Messestand des Unternehmens zog kontinuierlich Besucher an und präsentierte die gesamte Produktpalette an Waffentresoren und Tresortüren aus amerikanischem Stahl.

CEO Tom Mihalek hob die positive Resonanz der NRA-Mitglieder hervor und stellte das starke Interesse an den Produkten von Champion während der Veranstaltung heraus. Das Unternehmen bot spezielle Messeangebote an, die zur Steigerung der Markenbindung über das Wochenende beitrugen. Champion Safe betonte den Fokus auf überlegene Stärke, Brandschutz und Handwerkskunst in seinen Produkten.

Positive
  • Strong booth traffic and engagement at major industry event
  • Successful execution of show specials boosting brand presence
Negative
  • None.

PROVO, UT, April 28, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com), is proud to announce a strong and successful presence at the 154th NRA Annual Meetings & Exhibits held this past weekend in Atlanta, Georgia. Champion’s booth saw steady traffic and enthusiastic interest from NRA members passionate about protecting their firearms, their families, and their Second Amendment rights.

“Our team was energized by the incredible passion and patriotism of the NRA members we met in Atlanta,” said Tom Mihalek, CEO of Champion Safe Company. “It’s clear that Champion’s commitment to building safes with American-made steel and uncompromising strength really resonates with people who care deeply about freedom and security.”

Throughout the event, attendees explored Champion’s full lineup of gun safes and vault doors, drawn to the company’s reputation for superior strength, fire protection, and craftsmanship. Many took advantage of show specials, and the strong interest in Champion products led to a significant boost to the brand during the weekend.

“The NRA Annual Meeting is a reminder of why we do what we do,” Mihalek added. “Champion safes are built to protect the rights, values, and possessions that matter most to Americans.”

Champion Safe Company extends its thanks to the NRA, the City of Atlanta, The Atlanta Safe House and the thousands of attendees who made the 154th Annual Meeting a tremendous success.

For more information about Champion Safe, visit championsafe.com.

About Champion Safe Company

Champion Safe Company has been at the forefront of safe manufacturing for over 25 years, offering a range of high-quality safes designed for ultimate security and fire protection. With a commitment to craftsmanship and innovation, Champion Safes are trusted by homeowners, gun owners, and businesses across the nation.

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebel.com and americanrebelbeer.com. For investor information, visit americanrebel.com/investor-relations.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of the meeting, actual effect of the meeting on sales, margin and profit growth, our ability to effectively execute our business plan, and the Risk Factors contained within AREB’s filings with the SEC, including its Annual Report on Form 10-K for the year ended December 31, 2023 and Form 10-Q for the nine months ended September 30, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contact:
ir@americanrebel.com


FAQ

What was the outcome of Champion Safe's participation at the 2025 NRA Annual Meeting?

Champion Safe reported strong booth traffic and significant brand engagement, with positive reception from NRA members and successful show specials during the Atlanta event.

How did the 2025 NRA Annual Meeting affect AREB stock performance?

The press release does not provide specific information about the direct impact on AREB stock performance following the NRA Annual Meeting.

What products did Champion Safe showcase at the 154th NRA Annual Meeting?

Champion Safe showcased their full lineup of gun safes and vault doors, featuring American-made steel construction with emphasis on strength and fire protection.

Where was the 154th NRA Annual Meeting held and who attended from Champion Safe?

The 154th NRA Annual Meeting was held in Atlanta, Georgia, with CEO Tom Mihalek representing Champion Safe Company at the event.
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