American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding Iowa’s Mahaska Bottling Company
American Rebel Holdings (NASDAQ: AREB) announced its expansion into Iowa through a partnership with Mahaska Bottling Company for the distribution of American Rebel Light Beer. The strategic move includes prominent placement at two key venues: the Knoxville Raceway, known as the 'Sprint Car Capital of the World' with 21,000 seats, and the Dingus Lounge, dubbed 'Iowa's Most Notorious Bar'.
The distribution agreement will make American Rebel Light Beer available in local bars, restaurants, and retail outlets across Iowa. The company plans to host promotional events including beer tastings and live music performances throughout Spring and Fall. The partnership with Knoxville Raceway includes collaboration with Tony Stewart Racing, while the Dingus Lounge, which previously sold 10,700 cans of beer during a single Knoxville Nationals event, represents a significant venue for the brand's presence in Iowa.
American Rebel Holdings (NASDAQ: AREB) ha annunciato la sua espansione in Iowa attraverso una partnership con Mahaska Bottling Company per la distribuzione della American Rebel Light Beer. Questa mossa strategica prevede una posizione di rilievo in due luoghi chiave: il Knoxville Raceway, conosciuto come la 'Capitale Mondiale delle Sprint Car' con 21.000 posti, e il Dingus Lounge, soprannominato 'Il Bar più Notorio dell'Iowa'.
L'accordo di distribuzione renderà disponibile la American Rebel Light Beer in bar, ristoranti e punti vendita locali in tutto l'Iowa. L'azienda prevede di ospitare eventi promozionali, tra cui degustazioni di birra e concerti dal vivo, durante la primavera e l'autunno. La partnership con il Knoxville Raceway include una collaborazione con Tony Stewart Racing, mentre il Dingus Lounge, che in precedenza ha venduto 10.700 lattine di birra durante un singolo evento Knoxville Nationals, rappresenta un'importante location per la presenza del marchio in Iowa.
American Rebel Holdings (NASDAQ: AREB) anunció su expansión a Iowa a través de una asociación con Mahaska Bottling Company para la distribución de American Rebel Light Beer. Este movimiento estratégico incluye una ubicación destacada en dos lugares clave: el Knoxville Raceway, conocido como la 'Capital Mundial de los Sprint Car' con 21,000 asientos, y el Dingus Lounge, apodado 'El Bar Más Notorio de Iowa'.
El acuerdo de distribución hará que la American Rebel Light Beer esté disponible en bares, restaurantes y puntos de venta locales en todo Iowa. La empresa planea organizar eventos promocionales, incluidas degustaciones de cerveza y actuaciones de música en vivo durante la primavera y el otoño. La asociación con Knoxville Raceway incluye colaboración con Tony Stewart Racing, mientras que el Dingus Lounge, que anteriormente vendió 10,700 latas de cerveza durante un solo evento de Knoxville Nationals, representa un lugar significativo para la presencia de la marca en Iowa.
American Rebel Holdings (NASDAQ: AREB)는 Mahaska Bottling Company와의 파트너십을 통해 아이오와주로의 확장을 발표했습니다. 이 파트너십은 21,000석 규모의 '스프린트 카의 세계 수도'로 알려진 Knoxville Raceway와 '아이오와의 가장 악명 높은 바'로 불리는 Dingus Lounge의 두 주요 장소에 전략적으로 배치됩니다.
이번 유통 계약을 통해 American Rebel Light Beer는 아이오와 전역의 지역 바, 레스토랑 및 소매점에서 구매할 수 있게 됩니다. 회사는 봄과 가을 동안 맥주 시음 및 라이브 음악 공연을 포함한 프로모션 이벤트를 개최할 계획입니다. Knoxville Raceway와의 파트너십은 Tony Stewart Racing과의 협업을 포함하며, Dingus Lounge는 이전에 Knoxville Nationals 이벤트에서 10,700캔의 맥주를 판매한 바 있어 아이오와에서 브랜드의 존재감을 높이는 중요한 장소로 자리잡고 있습니다.
American Rebel Holdings (NASDAQ: AREB) a annoncé son expansion dans l'Iowa grâce à un partenariat avec Mahaska Bottling Company pour la distribution de la American Rebel Light Beer. Ce mouvement stratégique inclut un emplacement privilégié dans deux lieux clés : le Knoxville Raceway, connu comme la 'Capitale Mondiale des Sprint Cars' avec 21 000 places, et le Dingus Lounge, surnommé 'Le Bar le Plus Notoire de l'Iowa'.
L'accord de distribution rendra la American Rebel Light Beer disponible dans les bars, restaurants et points de vente locaux à travers l'Iowa. La société prévoit d'organiser des événements promotionnels, y compris des dégustations de bière et des concerts en direct tout au long du printemps et de l'automne. Le partenariat avec le Knoxville Raceway inclut une collaboration avec Tony Stewart Racing, tandis que le Dingus Lounge, qui a précédemment vendu 10 700 canettes de bière lors d'un seul événement Knoxville Nationals, représente un lieu significatif pour la présence de la marque dans l'Iowa.
American Rebel Holdings (NASDAQ: AREB) hat seine Expansion nach Iowa durch eine Partnerschaft mit Mahaska Bottling Company für den Vertrieb von American Rebel Light Beer bekannt gegeben. Dieser strategische Schritt umfasst eine prominente Platzierung an zwei wichtigen Orten: dem Knoxville Raceway, bekannt als die 'Sprint Car Hauptstadt der Welt' mit 21.000 Sitzplätzen, und der Dingus Lounge, die als 'Iowas berüchtigster Bar' bezeichnet wird.
Die Vertriebsvereinbarung wird American Rebel Light Beer in lokalen Bars, Restaurants und Einzelhandelsgeschäften in ganz Iowa verfügbar machen. Das Unternehmen plant, in den Frühjahrs- und Herbstmonaten Werbeveranstaltungen, einschließlich Bierverkostungen und Live-Musikaufführungen, durchzuführen. Die Partnerschaft mit Knoxville Raceway umfasst eine Zusammenarbeit mit Tony Stewart Racing, während die Dingus Lounge, die während eines einzigen Knoxville Nationals-Events zuvor 10.700 Dosen Bier verkauft hat, einen bedeutenden Ort für die Markenpräsenz in Iowa darstellt.
- Strategic expansion into Iowa market through established distributor Mahaska Bottling Company
- Secured placement at major venues: Knoxville Raceway (21,000 capacity) and Dingus Lounge
- Marketing collaboration with Tony Stewart Racing enhancing brand visibility
- None.
American Rebel Light to be served at Knoxville Raceway the “Sprint Car Capital of the World” and the Dingus Lounge “Iowa’s Most Notorious Bar”
Nashville, TN, Feb. 19, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), proudly announces its strategic expansion into Iowa through a partnership with Mahaska Bottling Company (mahaska.com). This move is a significant milestone in the Company's broader Midwest growth strategy, underscoring Iowa's pivotal role as a key market in American Rebel's regional expansion.
“I had a hunting show, Maximum Archery World Tour, on television for ten years. I bowhunted all over the world, but in Iowa I’ve met some of the most passionate hunters and outdoorsmen I’ve ever met. I’ve done several “meet and greets” at the Iowa Deer Classic in Des Moines over the years and it was always a lot of fun and great to meet everyone there. Getting American Rebel Light Beer distributed throughout the state of Iowa really means a lot to me,” said American Rebel CEO Andy Ross.
Powerful Iowa Distribution Partnership – Mahaska Bottling Company and Rebel Light
Founded in 1889, Mahaska Bottling Company boasts a rich history of providing high-quality beverage distribution services across Iowa. Their extensive network and dedication to customer satisfaction make them an ideal partner for American Rebel Beer.
The agreement with Mahaska Bottling Company will allow American Rebel Light Beer to captivate a broader audience in Iowa, introducing its Premium Light Lager to beer enthusiasts across the region. This partnership aims to provide a seamless distribution network, ensuring American Rebel Light Beer is available in local bars, restaurants, and retail outlets. “We are very excited to bring American Rebel Light to our valued customers in the State of Iowa,” said Chad Irving, Chief Marketing Officer of Mahaska Bottling Company.
"We are thrilled to partner with Mahaska Bottling Company to bring American Rebel Light Beer to Iowa," said Todd Porter, President of American Rebel Beverages. "This collaboration allows us to serve the patriotic consumers in Iowa who are looking for a clean, natural, and great-tasting light beer that embodies the values of our great nation."
Launch Events to bring American Rebel Light Beer to Iowa’s Best Venues
American Rebel Beer will host a series of exciting events, including beer tastings, live music performances, and promotional giveaways. The festivities will kick off this Spring and run through the Fall, offering a perfect opportunity for the community to come together and enjoy America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, STAND YOUR GROUND BEER!
American Rebel Light will be anchored by two legendary Iowa establishments:
- the Knoxville Raceway (knoxvilleraceway.com) and
- the Dingus Lounge (www.dinguslounge.com)
“The Knoxville Raceway and the Dingus Lounge will put Rebel Light on the map in Iowa right out of the box,” said American Rebel CEO Andy Ross. “And Mahaska Bottling Company and our Rebel Light Street Team will carry our message throughout the rest of the state utilizing our Rebel Light nights in bars and restaurants across the state.
The Knoxville Raceway is known as the “Sprint Car Capital of the World” and the home of the Knoxville Nationals, a premier sprint car racing event that draws tens of thousands of fans each year that was first held in 1961.
“We have been looking forward to getting American Rebel Light in here for a while,” said Knoxville Raceway General Manager Jason Reed. “It’s a great fit for our audience. We love what American Rebel is doing in motor sports and we look forward to supporting them.”
The Knoxville Raceway seats around 21,000, which is thought to be the fourth largest outdoor facility in Iowa behind the football stadiums of Iowa and Iowa State University and the Iowa Speedway. To promote American Rebel Light at the Raceway, entertainment events headlined by American Rebel CEO Andy Ross are in the works. American Rebel and Tony Stewart Racing will collaborate on further promotional value through the American Rebel sponsorship of the Tony Stewart Racing NHRA Funny Car driven by Matt Hagan and Tony Stewart’s love of sprint car racing and Tony’s suite at the Knoxville Raceway.
“Iowa’s Most Notorious Bar”, the Dingus Lounge, is the ideal establishment to serve American Rebel Light. Owner AJ Mottet has expanded Dingus again and again. He now owns the entire block and during the Knoxville Nationals he’ll pack every square foot with patriotic race fans who love beer
“Dingus Lounge is excited and proud to be a part of American Rebel Beer,” said AJ Mottet. “The World’s Best Racing Bar and our patrons stand for the same core values that American Rebel represents. Freedom has a price, that price is the sacrifice many men and women who gave everything for us to be the land of the free. Dingus and American Rebel Beer honor those who sacrificed. We honor them every day. It’s who we are.”
“I LOVE THAT BAR,” said Andy Ross. “I would love to play at the Dingus Lounge during the Knoxville Nationals. That would be a great date to add to our tour this summer. It’s definitely our crowd and I think it would be a blast.”
During the Thursday of a previous Knoxville Nationals Dingus claims it sold 10,700 cans of Busch Light alone. “We had a chain of employees handing cases right from the truck through the crowd, right into the bar tubs,” Mottet says. “If they can love the dirt in their track, then they can love the dive in their bar.”
For more information about the launch events and American Rebel Beer, please visit (americanrebelbeer.com) or follow us on our social media platforms.
About Mahaska Bottling Company
Mahaska Bottling Company is a 7th generation family-owned bottling and distribution company that has been around for more than 135 years. From its early years at the dawn of the soft-drink industry, Mahaska has expanded its portfolio and added a multitude of product and service lines across non-alcoholic beverages, coffee, food, snacks, and beer.
About American Rebel Light Beer
Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.
Media Inquiries:
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
American Rebel Holdings, Inc.
info@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of marketing outreach efforts, actual placement timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
tporter@americanrebelbeer.com
info@americanrebel.com
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FAQ
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How will the Tony Stewart Racing partnership benefit American Rebel's Iowa expansion?
