American Rebel Holdings, Inc. Taps Beer Industry Veteran James “Todd” Porter as President of American Rebel Beverages, LLC to Lead Expansion of American Rebel Light Beer
American Rebel Holdings, Inc. (NASDAQ: AREB) has appointed James "Todd" Porter as President of American Rebel Beverages, , a wholly-owned subsidiary. Porter, a beverage industry veteran with 24+ years of experience, will lead the consumer product beverage division based in Nashville, Tennessee. He will be responsible for P&L, manufacturing, sales, marketing, and strategic growth, including additional beverage production extensions.
Porter's background includes retail, wholesale, and small business management, as well as military service. He most recently served as General Manager of Veterans United Craft Brewery. His experience spans sales, business development, market expansion, and distribution across various retail channels.
American Rebel CEO Andy Ross praised Porter's qualifications and alignment with the brand's patriotic values. The company aims to compete in the $110+ billion beer market with its American Rebel Light Beer, positioning it as "America's Patriotic Brand."
American Rebel Holdings, Inc. (NASDAQ: AREB) ha nominato James "Todd" Porter come Presidente di American Rebel Beverages, una filiale interamente posseduta. Porter, un veterano dell'industria delle bevande con oltre 24 anni di esperienza, guiderà la divisione delle bevande per i consumatori con sede a Nashville, Tennessee. Sarà responsabile per P&L, produzione, vendite, marketing e crescita strategica, inclusa l'espansione della produzione di bevande.
Il background di Porter comprende la gestione di dettagli, all'ingrosso e piccole imprese, oltre al servizio militare. Recentemente ha ricoperto il ruolo di Direttore Generale di Veterans United Craft Brewery. La sua esperienza abbraccia vendite, sviluppo commerciale, espansione del mercato e distribuzione attraverso vari canali di vendita al dettaglio.
Il CEO di American Rebel, Andy Ross, ha elogiato le qualifiche di Porter e la sua affinità con i valori patriottici del marchio. La compagnia mira a competere nel mercato della birra da oltre 110 miliardi di dollari con la sua American Rebel Light Beer, posizionandola come "Il Marchio Patriottico dell'America."
American Rebel Holdings, Inc. (NASDAQ: AREB) ha nombrado a James "Todd" Porter como Presidente de American Rebel Beverages, una subsidiaria de propiedad total. Porter, un veterano de la industria de bebidas con más de 24 años de experiencia, dirigirá la división de bebidas de productos de consumo con sede en Nashville, Tennessee. Será responsable de P&L, manufactura, ventas, marketing y crecimiento estratégico, incluyendo extensiones adicionales de producción de bebidas.
El historial de Porter incluye gestión minorista, mayorista y de pequeñas empresas, así como servicio militar. Recientemente, se desempeñó como Gerente General de Veterans United Craft Brewery. Su experiencia abarca ventas, desarrollo comercial, expansión de mercado y distribución a través de varios canales minoristas.
El CEO de American Rebel, Andy Ross, elogió las calificaciones de Porter y su alineación con los valores patrióticos de la marca. La empresa tiene como objetivo competir en el mercado de cerveza de más de 110 mil millones de dólares con su American Rebel Light Beer, posicionándola como "La Marca Patriótica de América."
American Rebel Holdings, Inc. (NASDAQ: AREB)는 James "Todd" Porter를 American Rebel Beverages의 사장으로 임명했습니다. American Rebel Beverages는 완전 소속 기업입니다. Porter는 24년 이상의 경험을 가진 음료 산업의 베테랑으로, 테네시주 내슈빌에 본사를 둔 소비자 제품 음료 부서를 이끌게 됩니다. 그는 손익, 제조, 판매, 마케팅 및 전략적 성장, 추가 음료 생산 확장을 담당하게 됩니다.
Porter의 배경에는 소매, 도매 및 소규모 비즈니스 관리뿐만 아니라 군 복무도 포함되어 있습니다. 그는 최근 Veterans United Craft Brewery의 총괄 매니저로 재직했습니다. 그의 경험은 판매, 비즈니스 개발, 시장 확장 및 다양한 소매 채널을 통한 배급에 걸쳐 있습니다.
American Rebel의 CEO인 Andy Ross는 Porter의 자격과 브랜드의 애국적인 가치와의 일치를 칭찬했습니다. 이 회사는 1,100억 달러 이상의 맥주 시장에서 경쟁하는 것을 목표로 하며, American Rebel Light Beer를 "미국의 애국적인 브랜드"로 포지셔닝하고 있습니다.
American Rebel Holdings, Inc. (NASDAQ: AREB) a nommé James "Todd" Porter en tant que Président de American Rebel Beverages, une filiale entièrement détenue. Porter, un vétéran de l'industrie des boissons avec plus de 24 ans d'expérience, dirigera la division des produits de consommation à base de boissons, basée à Nashville, Tennessee. Il sera responsable des P&L, de la production, des ventes, du marketing et de la croissance stratégique, y compris l'extension de la production de boissons.
Le parcours de Porter comprend la gestion de la vente au détail, de la vente en gros et des petites entreprises, ainsi qu'un service militaire. Il a récemment occupé le poste de Directeur Général de Veterans United Craft Brewery. Son expérience couvre les ventes, le développement commercial, l'expansion du marché et la distribution à travers divers canaux de vente au détail.
Le PDG d'American Rebel, Andy Ross, a salué les qualifications de Porter et son alignement avec les valeurs patriotiques de la marque. L'entreprise vise à concurrencer sur le marché de la bière de plus de 110 milliards de dollars avec sa American Rebel Light Beer, en la positionnant comme "La marque patriotique de l'Amérique."
American Rebel Holdings, Inc. (NASDAQ: AREB) hat James "Todd" Porter zum Präsidenten von American Rebel Beverages ernannt, einer hundertprozentigen Tochtergesellschaft. Porter, ein Veteran der Getränkeindustrie mit über 24 Jahren Erfahrung, wird die Verbrauchermarken-Abteilung für Getränke mit Sitz in Nashville, Tennessee, leiten. Er wird verantwortlich sein für P&L, Produktion, Vertrieb, Marketing und strategisches Wachstum, einschließlich zusätzlicher Produktionsausweitungen von Getränken.
Porters Hintergrund umfasst Einzelhandel, Großhandel und Kleinunternehmensmanagement sowie militärischen Dienst. Zuletzt war er als Geschäftsführer von Veterans United Craft Brewery tätig. Seine Erfahrung erstreckt sich über Vertrieb, Geschäftsentwicklung, Markterweiterung und Distribution über verschiedene Einzelhandelskanäle.
Der CEO von American Rebel, Andy Ross, lobte Porters Qualifikationen und seine Übereinstimmung mit den patriotischen Werten der Marke. Das Unternehmen hat sich zum Ziel gesetzt, im Markt für Bier von über 110 Milliarden Dollar zu konkurrieren, indem es das American Rebel Light Beer als "Amerikas patriotische Marke" positioniert.
- Appointment of experienced industry veteran Todd Porter as President of American Rebel Beverages
- Porter brings 24+ years of experience in retail, wholesale, and small business management
- Expansion into the $110+ billion beer market with American Rebel Light Beer
- Strategic positioning as "America's Patriotic Brand" in the beverage industry
- None.
Nashville, TN, Aug. 27, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announces the appointment of beverage industry veteran Todd Porter to serve as President of American Rebel Beverages, LLC; a wholly-owned subsidiary of American Rebel Holdings. Mr. Porter will be leading the consumer product beverage division, based in the Nashville, Tennessee metro area, assuming P&L responsibility in addition to spearheading the division’s manufacturing, sales and marketing and strategic growth strategy including additional beverage production extensions that align with America’s Patriotic Brand – American Rebel.
“Todd’s 24+ years of experience in retail, wholesale and small business management not only make him unbelievably qualified to be president of American Rebel Beverages, he is also a veteran of our military, which makes him the perfect person to champion America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer,” said American Rebel Chief Executive Officer Andy Ross. “We clicked from day one. He gets me, he gets the brand and he’s ready to get after it.”
Porter most recently served as the General Manager of Veterans United Craft Brewery, an independent veteran-owned brewery based in Jacksonville gaining valuable experience related to the production and manufacturing of beer from overseeing the day-to-day operations. A majority of his 24+ years in the consumer product and the beverage industry has been focused on sales, business development, market expansion, marketing and distribution with on and off-premise responsibility including retail accounts in food, club, drug, mass and convenience store chains.
“I am thrilled to become a part of the team,” said American Rebel Beverages President Todd Porter. “Leading with honor at American Rebel Beverages encompasses more than simply creating exceptional beer; it involves respecting the legacy of the Constitution with each pour and striving to unite all Americans for a better future. CEO Andy Ross and his team have developed a remarkable American creation – a patriotic beer designed to foster love of country. I am impressed by the strong foundation we have established, and the positive feedback received from distributors.”
“It’s been a long search and vetting process, but when you’re going after a
Todd Porter’s career in the beverage industry began on a beer truck, then stints as an Account Manager/District Manager, Specialty Portfolio Manager, Sales Manager and National Account Manager. After 11 years at Champion Brands, a leading Florida Miller/Coors distributor, Porter became National Account Manager at Dogfish Head/Boston Beer Company managing large Midwest chains. After five years at Dogfish Head/Boston Beer Company, Todd spent a year and a half supplying products to the military and a year managing a veteran-owned brewery.
For an updated list of locations featuring American Rebel Light, visit: www.americanrebelbeer.com
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, actual receipt of funds under the Reg A Offering, effects of the offering on the trading price of our securities, implied or perceived benefits resulting from the receipt of funds from the offering, actual launch timing and availability of American Rebel Beer, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
info@americanrebel.com
tporter@americanrebelbeer.com
Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
AREB@mzgroup.us
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