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American Rebel Holdings, Inc. Ships Re-Stocking Order from Kansas’ Standard Beverage for American Rebel Light Beer

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American Rebel Holdings, Inc. (NASDAQ: AREB) announced that its subsidiary, American Rebel Beverages, , has received a multi-pallet re-stocking order for 12-packs of 12oz cans of American Rebel Light Beer from Kansas' Standard Beverage. This reorder expands the reach of the beer and highlights its persistent demand. The order was shipped from the company's recently completed full production run.

American Rebel Light Lager debuted in Kansas with Standard Beverage in June 2024 at the Country Stampede music festival. As of October 1, 2024, Standard Beverage has added approximately 36 new retail locations, bringing the total locations stocking American Rebel Light Lager in Kansas to 140. The beer is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.

American Rebel Holdings, Inc. (NASDAQ: AREB) ha annunciato che la sua sussidiaria, American Rebel Beverages, ha ricevuto un ordine di riassortimento multi-pallet per confezioni da 12 di lattine da 12oz di American Rebel Light Beer da Standard Beverage del Kansas. Questo riordino amplia la diffusione della birra e mette in evidenza la sua domanda costante. L'ordine è stato spedito dall'ultima produzione completata dall'azienda.

American Rebel Light Lager ha debuttato in Kansas con Standard Beverage a giugno 2024 durante il festival musicale Country Stampede. A partire dal 1 ottobre 2024, Standard Beverage ha aggiunto circa 36 nuove sedi al dettaglio, portando il totale dei punti vendita che offrono American Rebel Light Lager in Kansas a 140. La birra è prodotta in collaborazione con AlcSource, il più grande fornitore integrato di soluzioni per lo sviluppo, approvvigionamento e produzione di bevande negli Stati Uniti.

American Rebel Holdings, Inc. (NASDAQ: AREB) anunció que su subsidiaria, American Rebel Beverages, ha recibido un pedido de reabastecimiento multi-pallet de paquetes de 12 latas de 12oz de American Rebel Light Beer de Standard Beverage en Kansas. Este nuevo pedido amplía el alcance de la cerveza y destaca su demanda continua. El pedido fue enviado desde la reciente producción completa de la empresa.

American Rebel Light Lager se debutó en Kansas con Standard Beverage en junio de 2024 durante el festival de música Country Stampede. A partir del 1 de octubre de 2024, Standard Beverage ha añadido aproximadamente 36 nuevas ubicaciones minoristas, llevando el total de lugares que ofrecen American Rebel Light Lager en Kansas a 140. La cerveza se produce en asociación con AlcSource, el mayor proveedor integrado de soluciones de desarrollo, abastecimiento y producción de bebidas en los EE. UU.

아메리칸 레벨 홀딩스, Inc. (NASDAQ: AREB)는 그 자회사인 아메리칸 레벨 음료가 캔사스의 스탠다드 음료로부터 다중 팔레트 재주문을 통해 12oz 캔 한 팩이 포함된 12개 세트를 주문받았다고 발표했습니다. 이 재주문은 맥주의 유통을 확대하고 지속적인 수요를 강조합니다. 주문은 회사의 최근 완공된 전체 생산 런에서 발송되었습니다.

아메리칸 레벨 라이트 라거는 2024년 6월 카운트리 스탬피드 음악 페스티벌에서 스탠다드 음료와 함께 캔사스에서 출시되었습니다. 2024년 10월 1일 기준으로 스탠다드 음료는 약 36개의 새로운 소매 위치를 추가하여 캔사스에서 아메리칸 레벨 라이트 라거를 취급하는 총 위치를 140개로 늘렸습니다. 이 맥주는 미국에서 가장 큰 음료 개발, 조달 및 생산 솔루션 제공업체인 AlcSource와 협력하여 생산됩니다.

American Rebel Holdings, Inc. (NASDAQ: AREB) a annoncé que sa filiale, American Rebel Beverages, a reçu une commande de réapprovisionnement multi-palettes pour des packs de 12 canettes de 12oz de American Rebel Light Beer de Standard Beverage du Kansas. Ce nouveau bon de commande élargit la portée de la bière et souligne sa demande persistante. La commande a été expédiée à partir de la récente production complète de l'entreprise.

American Rebel Light Lager a fait ses débuts dans le Kansas avec Standard Beverage en juin 2024 lors du festival de musique Country Stampede. Depuis le 1er octobre 2024, Standard Beverage a ajouté environ 36 nouveaux points de vente, portant le nombre total de points de vente proposant American Rebel Light Lager dans le Kansas à 140. La bière est produite en partenariat avec AlcSource, le plus grand fournisseur intégré de solutions de développement, d'approvisionnement et de production de boissons aux États-Unis.

American Rebel Holdings, Inc. (NASDAQ: AREB) gab bekannt, dass ihre Tochtergesellschaft, American Rebel Beverages, eine Multi-Palette Nachbestellung von 12-Packs mit 12oz Dosen von American Rebel Light Beer bei Standard Beverage in Kansas erhalten hat. Diese Nachbestellung erweitert die Reichweite des Bieres und hebt dessen anhaltende Nachfrage hervor. Die Bestellung wurde aus der kürzlich abgeschlossenen Gesamtproduktion des Unternehmens versendet.

American Rebel Light Lager wurde im Juni 2024 auf dem Country Stampede Musikfestival in Kansas mit Standard Beverage eingeführt. Ab dem 1. Oktober 2024 hat Standard Beverage etwa 36 neue Einzelhandelsstandorte hinzugefügt, wodurch die Gesamtzahl der Standorte, die American Rebel Light Lager in Kansas führen, auf 140 steigt. Das Bier wird in Partnerschaft mit AlcSource produziert, dem größten integrierten Anbieter von Entwicklungs-, Beschaffungs- und Produktionslösungen für Getränke in den USA.

Positive
  • Received a multi-pallet re-stocking order from Standard Beverage, indicating product demand
  • Expanded retail presence to 140 locations in Kansas, up from 104 previously
  • Partnership with AlcSource, the largest integrated provider of beverage solutions in the U.S.
Negative
  • None.

Insights

The reorder from Standard Beverage for American Rebel Light Beer indicates growing demand and market acceptance in Kansas. The expansion from 104 to 140 retail locations within a few months is a positive sign for the brand's traction. However, the overall impact on American Rebel Holdings, Inc. (AREB) is likely at this stage.

While the beer division shows promise, it's important to note that AREB's core business includes safes and security products. The beer line is a diversification effort and its contribution to overall revenue is likely still small. The company's ability to leverage its patriotic branding across product lines could be a unique selling point, but it's too early to determine if this will translate into significant financial gains.

Investors should monitor future announcements for broader distribution deals and financial figures to better assess the impact of the beer division on AREB's bottom line. For now, this reorder represents a small positive step but not a game-changing development for the company.

Nashville, TN, Oct. 02, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announced their operating subsidiary American Rebel Beverages, LLC received a multi-pallet re-stocking order for 12-packs of 12oz cans from Kansas’ Standard Beverage.

“Our relationship with Standard Beverage couldn’t be better and we are just getting started. We’re pleased to fulfill this reorder from a key distributor that participated in our initial pre-production run of American Rebel Light Lager,” said Andy Ross, Chief Executive Officer of American Rebel. “The reorder from Standard Beverage expands the reach of American Rebel Light Beer and highlights the persistent demand for American Rebel Light – America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.”

The Standard Beverage (www.standardbeverage.com) order was shipped from the Company’s recently completed full production run of American Rebel Light Beer’s 12 oz cans. Demand for American Rebel Premium Light Lager continues to build at a rapid pace and the Company continues to process new orders, reorders and distributor agreements, and will announce those as they are finalized.

American Rebel Light Lager made its debut in the state of Kansas with Standard Beverage in June 2024 at the Country Stampede music festival as a sponsor. The Company previously announced that Standard Beverage had placed the product in 104 liquor, convenience and grocery store chains and has commitments from many of the top sports bars in the state. As of October 1, 2024, Standard Beverage has added approximately 36 new retail locations bringing the total locations that have stocked American Rebel Light Lager within the state of Kansas to 140.

American Rebel and Standard Beverage Corporation both have deep roots in the Kansas City suburb of Lenexa, Kansas, where Standard Beverage has a new 83,000-square-foot facility and American Rebel has its showroom retail store. Standard Beverage was started by Sam Rudd in the Wichita area in 1949, just a year after Kansas ended its prohibition laws, and received one of the first alcohol wholesaler licenses in the state. Standard Beverage is still run by the Rudd family, and today is “the largest single alcohol distributor” in Kansas.

American Rebel Light is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.

For an updated list of locations featuring American Rebel Light, visit www.americanrebelbeer.com

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer by its wholly-owned subsidiary American Rebel Beverages, LLC. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

About Standard Beverage Corporation

Standard Beverage Corporation is a leading distributor of fine wines, spirits and beer, and is the only large distributor that is Kansas owned. With offices in Lawrence, Lenexa and Wichita, Standard Beverage employs approximately 450+ dedicated people and provides the most diverse portfolio of the industry’s best and most well-known brands. For more information on Standard Beverage go to www.standardbeverage.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts," "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect," and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, actual size of Standard Beverage, actual sales to be derived from Standard Beverage, implied or perceived benefits resulting from the Standard Beverage agreement, actual launch timing and availability of American Rebel Beer in additional markets, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
info@americanrebel.com

James “Todd” Porter
American Rebel Beverages, LLC
tporter@americanrebelbeer.com

Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
AREB@mzgroup.us

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FAQ

What is the latest order received by American Rebel Holdings for its Light Beer?

American Rebel Holdings received a multi-pallet re-stocking order for 12-packs of 12oz cans of American Rebel Light Beer from Kansas' Standard Beverage.

How many retail locations in Kansas now stock American Rebel Light Lager as of October 1, 2024?

As of October 1, 2024, American Rebel Light Lager is stocked in 140 retail locations in Kansas, an increase of approximately 36 new locations.

When did American Rebel Light Lager make its debut in Kansas?

American Rebel Light Lager made its debut in Kansas with Standard Beverage in June 2024 at the Country Stampede music festival as a sponsor.

Who is American Rebel Holdings' production partner for American Rebel Light Beer?

American Rebel Light Beer is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.

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