American Rebel Holdings, Inc. - Champion Safe Co. Announces the Introduction of Two New SAFE GUARD® Models: Sport 20™ and BTC 12™
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), announces the reintroduction of the SAFE GUARD® brand with two new models: the Sport 20™ and BTC 12™. The Sport 20 features 3 layers of fireboard, 14-gauge steel construction, and weighs 403 lbs, while the BTC 12 offers a lightweight design at 115 lbs with 16/18-gauge steel construction. Champion Safe Co., which delivered $15.6 million in revenue last year, expects these new models to drive future expansion. Both models will be available through authorized retailers in 2025.
Champion Safe Company, una sussidiaria di American Rebel Holdings (NASDAQ: AREB), annuncia il rilancio del marchio SAFE GUARD® con due nuovi modelli: il Sport 20™ e il BTC 12™. Lo Sport 20 presenta 3 strati di pannelli ignifughi, una costruzione in acciaio da 14 gauge, e pesa 183 kg, mentre il BTC 12 offre un design leggero a 52 kg con costruzione in acciaio da 16/18 gauge. Champion Safe Co., che ha registrato un fatturato di 15,6 milioni di dollari lo scorso anno, prevede che questi nuovi modelli stimoleranno l'espansione futura. Entrambi i modelli saranno disponibili tramite rivenditori autorizzati nel 2025.
Champion Safe Company, una subsidiaria de American Rebel Holdings (NASDAQ: AREB), anuncia la reintroducción de la marca SAFE GUARD® con dos nuevos modelos: el Sport 20™ y el BTC 12™. El Sport 20 cuenta con 3 capas de material ignífugo, una construcción de acero de 14 gauge, y pesa 183 kg, mientras que el BTC 12 ofrece un diseño liviano de 52 kg con construcción de acero de 16/18 gauge. Champion Safe Co., que reportó ingresos de 15.6 millones de dólares el año pasado, espera que estos nuevos modelos impulsarán la expansión futura. Ambos modelos estarán disponibles a través de minoristas autorizados en 2025.
Champion Safe Company는 American Rebel Holdings (NASDAQ: AREB)의 자회사로, 두 가지 새로운 모델인 Sport 20™과 BTC 12™와 함께 SAFE GUARD® 브랜드를 재출시한다고 발표했습니다. Sport 20은 3개의 방화판 층과 14게이지 강철 구조로 구성되며, 무게는 183kg입니다. 반면 BTC 12는 16/18게이지 강철 구조로 설계되어, 52kg의 가벼운 무게를 자랑합니다. Champion Safe Co.는 작년 1,560만 달러의 수익을 올렸으며, 이러한 새로운 모델들이 향후 확장을 이끌 것이라고 기대하고 있습니다. 두 모델 모두 2025년부터 인증된 소매점을 통해 제공될 예정입니다.
Champion Safe Company, une filiale de American Rebel Holdings (NASDAQ: AREB), annonce la réintroduction de la marque SAFE GUARD® avec deux nouveaux modèles : le Sport 20™ et le BTC 12™. Le Sport 20 présente 3 couches de panneaux ignifuges, une construction en acier de 14 gauge, et pèse 183 kg, tandis que le BTC 12 propose un design léger de 52 kg avec une construction en acier de 16/18 gauge. Champion Safe Co., qui a réalisé un chiffre d'affaires de 15,6 millions de dollars l'année dernière, prévoit que ces nouveaux modèles stimuleront l'expansion future. Les deux modèles seront disponibles chez des revendeurs autorisés en 2025.
Champion Safe Company, eine Tochtergesellschaft von American Rebel Holdings (NASDAQ: AREB), kündigt die Wiederanführung der Marke SAFE GUARD® mit zwei neuen Modellen an: dem Sport 20™ und dem BTC 12™. Der Sport 20 besteht aus 3 Schichten von feuersicheren Platten, hat eine Konstruktion aus 14-gauge Stahl und wiegt 183 kg, während der BTC 12 ein leichtes Design mit 52 kg und eine Konstruktion aus 16/18-gauge Stahl bietet. Champion Safe Co., das im letzten Jahr Einnahmen von 15,6 Millionen Dollar erzielt hat, erwartet, dass diese neuen Modelle zukünftiges Wachstum fördern werden. Beide Modelle werden voraussichtlich 2025 über autorisierte Einzelhändler erhältlich sein.
- Company reported $15.6 million in revenue last year
- Product line expansion with two new models targeting different market segments
- Manufacturing uses American-made steel, potentially reducing supply chain risks
- New products won't be available until 2025, indicating delayed revenue impact
Insights
The reintroduction of the SAFE GUARD® brand with two new models represents a strategic expansion for Champion Safe Co., a key subsidiary of American Rebel Holdings. With
This dual-market approach could potentially expand Champion's market share and revenue streams. However, the delayed availability until 2025 may impact near-term financial performance. The company's focus on American-made steel and quality manufacturing suggests maintained margins despite offering more affordable options.
Provo, Utah, Oct. 28, 2024 (GLOBE NEWSWIRE) -- Champion Safe Company (www.championsafe.com) (“Champion”), a subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel”) is excited to announce the reintroduction of the SAFE GUARD®, brand, with the launch of two new models designed to meet the evolving needs of cost-conscious consumers: the Sport 20 and BTC 12.
Champion Safe Company has been producing industry-leading gun safes with American-made steel since 1999 and their dedication to manufacturing superior quality gun safes has never changed. Champion products offer real security and are built the old-fashioned way: Heavy and tough with thick American, high-strength steel. Champion Safes are “built to a standard and not down to a price” which is why safes manufactured by Champion are built to be the strongest and most secure safes on the market.
Tom Mihalek, CEO of Champion Safe Company since April of 2024 said, “We are excited to bring back the SAFE GUARD® brand with these two models that cater to different segments of the market. Champion Safe Co. delivered
The Sport 20 and BTC 12 embody the SAFE GUARD® legacy of affordable, quality protection, and we are confident these safes will meet the expectations of today’s security-focused consumers.”
The Sport 20 is the perfect blend of strength and reliability, offering superior fire protection and security.
Key features include:
Up to 3 layers of fireboard for enhanced fire protection (rated at 1200°F for 30 minutes).
- A durable 14-gauge steel body construction weighing in at 403 lbs.
- A secure locking system with 4 one-inch locking bolts and a UL® electronic lock.
- Adjustable shelving, deluxe door panel, and long gun storage for versatile organization.
- Hardplate lock protection for added defense against tampering.
- Available in a sleek, textured granite finish.
With its large interior and premium features, the Sport 20 is built to secure firearms and valuables while providing easy access for authorized users. Measuring 28”W x 60”H x 22.5”D, this model delivers uncompromised protection for both home and office use.
The BTC 12 (Bolt-Together Cabinet) brings security with a flexible, lightweight design, ideal for cost-conscious buyers and/or those needing a compact storage solution.
Its standout features include:
- A sturdy 3-point locking system and tamper-proof bolts for enhanced security.
- Rubber-coated racks and adjustable shelving to safely store guns and valuables.
- High-security key lock for simple, effective access control.
- A rugged 16/18-gauge steel construction weighing only 115 lbs.
- Easy assembly with its bolt-together design and a convenient package size of 23.5”W x 65”L x 9”D.
Measuring 21”W x 55”H x 18.5”D, the BTC 12 is perfect for all situations where space is a priority. The textured granite finish offers a modern look while providing robust protection.
The SAFE GUARD® Sport 20 and BTC 12 will be available for purchase through authorized retailers in 2025.
American Rebel Holdings, Inc., America’s Patriotic Brand (www.americanrebel.com) and the creator of American Rebel Beer (www.americanrebelbeer.com), and a premier manufacturer and marketer of branded safes and security products acquired Champion in July 2022.
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About Champion Safe Company
Champion Safe Company has been at the forefront of safe manufacturing for over 25 years, offering a range of high-quality safes designed for ultimate security and fire protection. With a commitment to craftsmanship and innovation, Champion Safes are trusted by homeowners, gun owners, and businesses across the nation.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com www.championsafe.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, continued compliance with Nasdaq listing requirements, the ability of the Company to introduce new products and gain market shares, actual distribution timing and availability of American Rebel Beer, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
info@americanrebel.com
Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
areb@mzgroup.us
FAQ
What are the new safe models announced by Champion Safe Company (AREBW)?
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When will the new SAFE GUARD Sport 20 and BTC 12 models be available for purchase?
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