American Rebel CEO Andy Ross Harnesses Media Appearance on NBC-TV West Palm Beach Affiliate to Amplify Growth Strategy, Propel Brand Expansion and Launch American Rebel Light Beer in Florida
American Rebel Holdings (NASDAQ: AREB) CEO Andy Ross recently appeared on NBC-TV West Palm Beach affiliate WPTV's Sunshine Spotlight to discuss the company's evolution and growth strategy. Ross detailed how his 2013 song 'American Rebel' became the foundation for creating America's Patriotic Brand.
The company, established in 2015, began with concealed carry products and safes, later acquiring Champion Safe in February 2022 during its NASDAQ uplisting. American Rebel has now expanded into the beverage market with American Rebel Light Beer, a premium domestic light lager featuring all-natural ingredients, 100 calories, and 3.2 carbs per serving.
The company positions itself as a lifestyle brand, marketing products under the banner of 'America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer.' Their product portfolio includes safes, personal security items, self-defense products, and apparel.
American Rebel Holdings (NASDAQ: AREB), con il CEO Andy Ross, è recentemente apparso su Sunshine Spotlight di WPTV, affiliata NBC a West Palm Beach, per parlare dell'evoluzione e della strategia di crescita dell'azienda. Ross ha spiegato come la sua canzone del 2013, 'American Rebel', sia diventata la base per creare il marchio patriottico americano.
Fondata nel 2015, l'azienda ha iniziato con prodotti per il porto occulto e casseforti, acquisendo poi Champion Safe nel febbraio 2022 durante la sua quotazione al NASDAQ. American Rebel si è ora ampliata nel mercato delle bevande con American Rebel Light Beer, una birra chiara premium nazionale con ingredienti naturali, 100 calorie e 3,2 carboidrati per porzione.
L'azienda si presenta come un marchio di stile di vita, promuovendo prodotti sotto lo slogan 'La birra patriottica americana che ama Dio, la Costituzione, canta l'inno nazionale e difende il proprio territorio'. Il loro portafoglio prodotti include casseforti, articoli per la sicurezza personale, prodotti per l'autodifesa e abbigliamento.
American Rebel Holdings (NASDAQ: AREB), con su CEO Andy Ross, apareció recientemente en Sunshine Spotlight de WPTV, afiliada de NBC en West Palm Beach, para hablar sobre la evolución y estrategia de crecimiento de la compañía. Ross explicó cómo su canción de 2013, 'American Rebel', se convirtió en la base para crear la marca patriótica estadounidense.
Fundada en 2015, la empresa comenzó con productos para porte oculto y cajas fuertes, y luego adquirió Champion Safe en febrero de 2022 durante su cotización en NASDAQ. American Rebel ahora se ha expandido al mercado de bebidas con American Rebel Light Beer, una cerveza ligera nacional premium con ingredientes naturales, 100 calorías y 3.2 carbohidratos por porción.
La compañía se posiciona como una marca de estilo de vida, comercializando productos bajo el lema 'La cerveza patriótica de América que ama a Dios, la Constitución, canta el himno nacional y defiende su territorio'. Su portafolio incluye cajas fuertes, artículos de seguridad personal, productos de autodefensa y ropa.
American Rebel Holdings (NASDAQ: AREB)의 CEO 앤디 로스는 최근 NBC-TV 웨스트팜비치 지사 WPTV의 Sunshine Spotlight에 출연하여 회사의 발전과 성장 전략에 대해 이야기했습니다. 로스는 2013년 자신의 노래 'American Rebel'이 미국의 애국 브랜드를 만드는 기반이 되었다고 설명했습니다.
2015년에 설립된 이 회사는 은폐 휴대용 제품과 금고로 시작하여 2022년 2월 NASDAQ 상장 과정에서 Champion Safe를 인수했습니다. American Rebel은 현재 American Rebel Light Beer라는 프리미엄 국내 라이트 라거 맥주로 음료 시장에 진출했으며, 천연 재료와 1회 제공량당 100칼로리, 3.2g 탄수화물을 특징으로 합니다.
회사는 '미국의 애국적이고 하나님을 경외하며 헌법을 사랑하고 국가를 노래하며 자신의 터전을 지키는 맥주'라는 슬로건 아래 라이프스타일 브랜드로 자리매김하고 있습니다. 제품군에는 금고, 개인 보안용품, 자기방어 제품, 의류가 포함됩니다.
American Rebel Holdings (NASDAQ : AREB), avec son PDG Andy Ross, est récemment apparu dans Sunshine Spotlight sur WPTV, affiliée NBC à West Palm Beach, pour discuter de l'évolution et de la stratégie de croissance de l'entreprise. Ross a expliqué comment sa chanson de 2013, 'American Rebel', est devenue la base de la création de la marque patriotique américaine.
Fondée en 2015, la société a débuté avec des produits pour le port dissimulé et des coffres-forts, acquérant ensuite Champion Safe en février 2022 lors de son introduction au NASDAQ. American Rebel s'est désormais étendue au marché des boissons avec American Rebel Light Beer, une bière légère nationale premium composée d'ingrédients naturels, avec 100 calories et 3,2 glucides par portion.
L'entreprise se positionne comme une marque de style de vie, commercialisant ses produits sous la bannière « La bière patriotique américaine qui craint Dieu, aime la Constitution, chante l'hymne national et défend son territoire ». Leur gamme de produits comprend des coffres-forts, des articles de sécurité personnelle, des produits d'autodéfense et des vêtements.
American Rebel Holdings (NASDAQ: AREB) CEO Andy Ross trat kürzlich in der NBC-TV West Palm Beach-Sendung Sunshine Spotlight von WPTV auf, um die Entwicklung und Wachstumsstrategie des Unternehmens zu erläutern. Ross erklärte, wie sein Lied aus dem Jahr 2013, 'American Rebel', die Grundlage für die Schaffung der amerikanischen patriotischen Marke bildete.
Das 2015 gegründete Unternehmen begann mit Produkten für verdecktes Tragen und Tresoren und erwarb im Februar 2022 während seines NASDAQ-Listings Champion Safe. American Rebel hat sich nun mit American Rebel Light Beer, einem hochwertigen nationalen leichten Lagerbier mit natürlichen Zutaten, 100 Kalorien und 3,2 Kohlenhydraten pro Portion, in den Getränkemarkt erweitert.
Das Unternehmen positioniert sich als Lifestyle-Marke und vermarktet Produkte unter dem Motto 'Amerikas patriotisches, gottfürchtiges, die Verfassung liebendes, die Nationalhymne singendes, Stand Your Ground Bier.' Ihr Produktportfolio umfasst Tresore, persönliche Sicherheitsartikel, Selbstverteidigungsprodukte und Bekleidung.
- Successful expansion into beer market with new premium light beer product
- Strategic acquisition of Champion Safe strengthens manufacturing capabilities
- Diversified product portfolio across multiple consumer segments
- None.
From Song to Strategy: American Rebel's CEO Andy Ross Shares the Brand's Journey with Sunshine Spotlight Host Fiona Daghir Detailing the Journey of America’s Patriotic Brand to Becoming the Next Great American Success Story.
West Palm Beach, FL, April 25, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is pleased to share its CEO Andy Ross’ TV interview on the NBC-TV affiliate in West Palm Beach, Florida – WPTV. Sunshine Spotlight host Fiona Daghir (instagram.com/fionadaghir) and Andy share the American Rebel origin story of how Andy’s song “American Rebel,” which appeared on Andy’s 2013 album Time to Fight, became the blueprint for the creation of American Rebel – America’s Patriotic Brand.
“I had incorporated music into my TV show Maximum Archery World Tour as early as 2010 and the song ‘American Rebel’ was my way of summing up my core values and way of life. When I shared the song and video cut with entrepreneur and businessman Corey Lambrecht, Corey said ‘that’s your brand. You need to build your brand around American Rebel and use this patriotic anthem as your mission and values statement.’ I had just had a similar conversation with my record producer Doug Grau. Doug had said that music artists needed to find other ways to monetize their music due to the file sharing phenomenon of the early 2000s. Corey and Doug both helped me start American Rebel in 2015 and we haven’t looked back. I wanted to see American Rebel beer, American Rebel motor oil, American Rebel grills, American Rebel tools. I want Susie to go up to mom and say ‘Mom, what’s Dad want for Father’s Day and she says honey, anything with American Rebel on it.’ We’re a lifestyle brand. Our first products were concealed carry backpacks and jackets, and then we launched American Rebel safes. In February 2022 we uplisted to NASDAQ under the AREB symbol and then we acquired our OEM safe manufacturer Champion Safe (championsafe.com). Champion has been around since 1999, and they manufacture and market our American Rebel safes in addition to their Champion and Superior brands. When an opportunity in the beer market presented itself, we decided to launch America’s Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, and the response has been amazing. Customers love what we stand for and they love the beer. American Rebel Light Beer is a premium domestic light lager with no corn syrup or rice extract to sweeten the beer like our competition. We use all natural ingredients. This produces a fuller flavored beer while still hitting the light beer profile – 100 calories and 3.2 carbs. People will gravitate to the marketing; but they’ll only continue as customers if they love the liquid.”
NBC WPTV interview can be found here: click here for interview
About American Rebel Light Beer
Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebel.com and americanrebelbeer.com. For investor information, visit americanrebelbeer.com/investor-relations.
American Rebel Holdings, Inc.
info@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of marketing outreach efforts, actual placement timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
tporter@americanrebelbeer.com
info@americanrebel.com
Media Contact:
Matt Sheldon
Matt@PrecisionPR.co
Attachment
FAQ
What products does American Rebel Holdings (AREBW) currently offer in its portfolio?
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