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American Rebel Light Beer Partners with Charlotte Motor Speedway to be Title Sponsor of American Rebel Light NHRA 4-Wide Nationals

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American Rebel Holdings (NASDAQ: AREB) has secured the title sponsorship for the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. The event, scheduled for April 25-27, marks a significant milestone as the 1,000th Top Fuel event in NHRA history.

The company, known for producing American Rebel Beer and manufacturing safes, security products, and apparel, will receive prominent brand exposure through track signage and a promotional party tent. The sponsorship builds upon their existing three-season partnership with Tony Stewart Racing and Matt Hagan Funny Car.

During the event, CEO Andy Ross will perform a concert between Nitro Qualifying Sessions #3 and #4. The race features four-wide drag racing with speeds exceeding 300 miles per hour. The sponsorship coincides with American Rebel Beer's rollout in North Carolina.

American Rebel Holdings (NASDAQ: AREB) ha ottenuto il titolo di sponsor principale per l'American Rebel Light NHRA 4-Wide Nationals presso il Charlotte Motor Speedway. L'evento, previsto dal 25 al 27 aprile, rappresenta un traguardo importante come il 1000° evento Top Fuel nella storia della NHRA.

L'azienda, nota per la produzione di American Rebel Beer e per la fabbricazione di casseforti, prodotti per la sicurezza e abbigliamento, avrà una forte visibilità del marchio grazie alla segnaletica sul circuito e a una tenda promozionale per feste. Lo sponsorship si basa sulla loro partnership già attiva da tre stagioni con Tony Stewart Racing e Matt Hagan Funny Car.

Durante l'evento, il CEO Andy Ross si esibirà in un concerto tra le sessioni di qualificazione Nitro #3 e #4. La gara prevede drag racing a quattro corsie con velocità superiori a 300 miglia orarie. Lo sponsorship coincide con il lancio di American Rebel Beer in North Carolina.

American Rebel Holdings (NASDAQ: AREB) ha asegurado el patrocinio principal para el American Rebel Light NHRA 4-Wide Nationals en Charlotte Motor Speedway. El evento, programado del 25 al 27 de abril, marca un hito importante como el evento número 1,000 de Top Fuel en la historia de la NHRA.

La empresa, conocida por producir American Rebel Beer y fabricar cajas fuertes, productos de seguridad y ropa, recibirá una destacada exposición de marca mediante señalización en la pista y una carpa promocional para fiestas. El patrocinio se basa en su asociación vigente de tres temporadas con Tony Stewart Racing y Matt Hagan Funny Car.

Durante el evento, el CEO Andy Ross ofrecerá un concierto entre las sesiones de clasificación Nitro #3 y #4. La carrera presenta drag racing de cuatro carriles con velocidades que superan las 300 millas por hora. El patrocinio coincide con el lanzamiento de American Rebel Beer en Carolina del Norte.

American Rebel Holdings (NASDAQ: AREB)는 Charlotte Motor Speedway에서 열리는 American Rebel Light NHRA 4-Wide Nationals의 타이틀 스폰서 자리를 확보했습니다. 4월 25일부터 27일까지 예정된 이 행사는 NHRA 역사상 1,000번째 Top Fuel 이벤트라는 중요한 이정표를 세웁니다.

American Rebel Beer를 생산하고 금고, 보안 제품 및 의류를 제조하는 이 회사는 트랙 사인과 홍보 파티 텐트를 통해 브랜드 노출을 크게 높일 예정입니다. 이번 후원은 Tony Stewart Racing과 Matt Hagan Funny Car와의 3시즌 파트너십을 기반으로 합니다.

행사 기간 동안 CEO Andy Ross는 Nitro 예선 3세션과 4세션 사이에 콘서트를 선보일 예정입니다. 이 경기는 시속 300마일이 넘는 속도로 4차선 드래그 레이싱을 특징으로 합니다. 이번 후원은 American Rebel Beer의 노스캐롤라이나 출시와 함께 진행됩니다.

American Rebel Holdings (NASDAQ : AREB) a obtenu le parrainage principal des American Rebel Light NHRA 4-Wide Nationals au Charlotte Motor Speedway. L'événement, prévu du 25 au 27 avril, marque une étape importante en tant que 1000e événement Top Fuel de l'histoire de la NHRA.

L'entreprise, reconnue pour produire American Rebel Beer et fabriquer des coffres-forts, des produits de sécurité et des vêtements, bénéficiera d'une forte visibilité de marque grâce à une signalisation sur la piste et une tente promotionnelle pour les fêtes. Ce parrainage s'appuie sur leur partenariat existant de trois saisons avec Tony Stewart Racing et Matt Hagan Funny Car.

Lors de l'événement, le PDG Andy Ross donnera un concert entre les sessions de qualification Nitro #3 et #4. La course se déroule en drag racing à quatre voies avec des vitesses dépassant les 300 miles par heure. Ce parrainage coïncide avec le lancement d'American Rebel Beer en Caroline du Nord.

American Rebel Holdings (NASDAQ: AREB) hat das Titelsponsoring für die American Rebel Light NHRA 4-Wide Nationals auf dem Charlotte Motor Speedway gesichert. Die Veranstaltung, die vom 25. bis 27. April stattfindet, markiert einen bedeutenden Meilenstein als das 1.000. Top Fuel-Event in der Geschichte der NHRA.

Das Unternehmen, bekannt für die Herstellung von American Rebel Beer sowie Tresoren, Sicherheitsprodukten und Bekleidung, erhält durch Beschilderungen auf der Rennstrecke und ein Werbezelt mit Partybereich eine prominente Markenpräsenz. Das Sponsoring baut auf ihrer bereits bestehenden dreijährigen Partnerschaft mit Tony Stewart Racing und Matt Hagan Funny Car auf.

Während der Veranstaltung wird CEO Andy Ross zwischen den Nitro-Qualifikationssitzungen #3 und #4 ein Konzert geben. Das Rennen zeichnet sich durch vier-spurigen Drag Racing mit Geschwindigkeiten von über 300 Meilen pro Stunde aus. Das Sponsoring fällt mit der Einführung von American Rebel Beer in North Carolina zusammen.

Positive
  • Strategic expansion into North Carolina market through high-visibility racing event
  • Enhanced brand exposure through title sponsorship of major NHRA event
  • Continuation of successful three-season partnership with Tony Stewart Racing
Negative
  • None.

Nashville, TN, April 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is thrilled to announce its title sponsorship of the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. This exciting collaboration marks a milestone in the brand’s journey to connect with motorsports enthusiasts across the nation.

The American Rebel Light NHRA 4-Wide Nationals is one of the most anticipated events in drag racing, showcasing the thrill and intensity of the sport as racers go 4 wide at over 300 miles an hour. With American Rebel Light as the title sponsor, fans can expect a weekend packed with adrenaline-pumping action and patriotic punch.

“As a brand dedicated to celebrating the American spirit, we couldn’t be more excited to sponsor such an iconic event,” said Todd Porter, President of American Rebel Beverage. “The American Rebel Light NHRA 4-Wide Nationals represents the perfect platform for us to engage with our audience, support motorsports, and share our exceptional beer with racing fans everywhere.”

“American Rebel is honored to be named entitlement sponsor for the American Rebel Light NHRA 4-Wide Nationals at zMAX Dragway on the Charlotte Motor Speedway property,” said American Rebel CEO Andy Ross. “It’s also an honor to be the entitlement sponsor for the 1,000th Top Fuel event and celebrate that milestone with the NHRA. We’ve been sponsoring Tony Stewart Racing and the Matt Hagan Funny Car for three seasons now and the relationship with Tony, Leah, Matt and everyone in the wider NHRA family has been extraordinary. Our racing marketing program has opened many doors and helped establish numerous critical associations that have advanced American Rebel Beer. Being the title sponsor at Charlotte Motor Speedway will roll out American Rebel Beer in North Carolina in a big way. The only thing better than a weekend at the track and celebrating in victory lane with a cold Rebel Light is bringing the party. I’ll be performing a concert on the midway at the track between Nitro Qualifying Sessions #3 & #4.”

American Rebel Light will be featured prominently at the event with branded signage all throughout the track, a promotional party tent, and opportunities for fans to sample the beer. In addition, the company plans to host exclusive promotions and giveaways that highlight its commitment to quality and connection.

The American Rebel Light NHRA 4-Wide Nationals will take place April 25 - 27 at the Charlotte Motor Speedway, promising three days of unforgettable racing action. Tickets are available now at American Rebel Light NHRA 4-Wide Nationals Tickets | Events | Charlotte Motor Speedway.

About American Rebel Light:

American Rebel Light is more than just a beer—it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.

For more information about American Rebel Light and its sponsorship of the American Rebel Light NHRA 4-Wide Nationals, visit American Rebel Light NHRA 4-Wide Nationals | Events | Charlotte Motor Speedway or follow us on social media @AmericanRebelBeer.

Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri and North Carolina and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on our social media platforms.

Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.

American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It’s all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers.

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebel.com and americanrebelbeer.com. For investor information, visit americanrebelbeer.com/investor-relations.

American Rebel Holdings, Inc.
info@americanrebel.com

American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of a launch party, actual launch timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
tporter@americanrebelbeer.com
info@americanrebel.com

Media Contact:
Matt Sheldon
Matt@PrecisionPR.co

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FAQ

When and where is the American Rebel Light NHRA 4-Wide Nationals taking place?

The event will be held from April 25-27 at Charlotte Motor Speedway.

What makes the AREB-sponsored NHRA event significant?

It marks the 1,000th Top Fuel event in NHRA history and features four-wide drag racing at speeds over 300 mph.

How is American Rebel (AREB) leveraging this NHRA sponsorship?

The company will have branded signage throughout the track, a promotional party tent, and use the event to launch American Rebel Beer in North Carolina.

What special entertainment is planned for the American Rebel Light NHRA event?

CEO Andy Ross will perform a concert between Nitro Qualifying Sessions #3 and #4 on the midway at the track.
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