Blue Apron Introduces Seasonal Meal Kits

Rhea-AI Summary

Blue Apron (NYSE: APRN) introduces seasonal meal kits with its first offering, the Summer Lobster Box, available from June 10. These kits feature premium ingredients for special occasions, promoting an engaging cooking experience. The Summer Lobster Box includes lobster rolls and sides like creamy potato salad and corn on the cob, designed for easy preparation in 60 minutes. A survey showed 89% of respondents are interested in seasonal offerings, prompting this initiative.

Positive

• Launch of the Summer Lobster Box on June 10 aims to enhance customer engagement with seasonal meal kits.
• Survey indicates 89% of participants are interested in seasonal meal offerings, suggesting market demand.
• Recipes designed for easy preparation in 60 minutes, appealing to time-conscious consumers.

Negative

• None.

Offering Launches with a Summer Lobster Box, Available with or without a Subscription

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) is now offering limited-time, seasonal meal kits that will be available throughout the year to help bring special occasions to life. The options will include recipe formats that feature ‘best of the season’ proteins, produce and ingredients for a premium and memorable experience. The new category is launching with a Summer Lobster Box, available to order on June 10 with or without a subscription.

Blue Apron introduces seasonal meal kits to help bring special occasions to life, featuring ‘best of season’ proteins, produce and ingredients. (Photo: Business Wire)

“In a recent company-sponsored survey, approximately 89% of participants stated that they were interested in a seasonal offering to help them celebrate special moments, a particular season or event,” said John Adler, Blue Apron’s Vice President of Culinary. “While we have offered occasion-based, experiential meal kits in the past, including Thanksgiving, we are excited to feature these limited-time, seasonal meal-kits on an ongoing basis to provide our customers with everything they need to make entertaining easier, with minimal effort.”

Blue Apron’s first-ever Summer Lobster Box is an ode to summer, offering customers a unique and fun way to celebrate with friends and family, whether on vacation or as a weekend activity. The recipes include traditional Maine-style lobster rolls, seasonally-inspired side dishes like a creamy potato salad, buttery corn on the cob and a romaine and Bibb lettuce salad. In addition, the box includes a placemat with lobster trivia, hosting tips and entertaining extras, including a custom basil lemonade cocktail recipe.

“These recipes were designed to be decadent, yet quick to prepare. The pre-cooked lobster saves our customers time in the kitchen by not having to cook it themselves, let it cool, then break down and pick the meat,” continued Adler. “Designed to be ready in 60 minutes, the toasted rolls are filled with lightly dressed lobster, garnished with chives and finished with a squeeze of lemon juice.”

The Summer Lobster Box is available to ship the week of June 27, and will be available all summer long or while supplies last. It can be ordered as a part of a subscription through Blue Apron’s website and mobile app, as well as on the company’s Market, where no subscription is required. Each box includes the following recipes:

• Lobster Rolls with Lemon & Chives
• Creamy Potato Salad with Capers & Pickled Peppers
• Corn on the Cob with Garlic & Herb Butter
• Green Salad with Feta, Tomatoes & Radishes

To learn more about entertaining with the Summer Lobster Box, visit cook.ba/lobsterbox.

About Blue Apron

Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220609005567/en/

Media

Muriel Lussier

Blue Apron

muriel.lussier@blueapron.com

Investors

Tip Fleming

Blue Apron

tip.fleming@blueapron.com

Source: Blue Apron

FAQ

What is the Summer Lobster Box from Blue Apron?

The Summer Lobster Box is a seasonal meal kit featuring lobster rolls and sides, designed for easy preparation in 60 minutes.

When will the Summer Lobster Box be available?

The Summer Lobster Box will be available starting June 10 and will continue shipping the week of June 27.

How can I order the Summer Lobster Box?

The Summer Lobster Box can be ordered through Blue Apron's website, mobile app, or Market, with options for subscription or no subscription.

What has customer interest been for seasonal offerings?

A recent survey indicated that approximately 89% of participants showed interest in seasonal meal offerings from Blue Apron.