AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its Global Technology Platform

Rhea-AI Summary

AppLovin (Nasdaq: APP) has successfully completed its acquisition of Adjust, a mobile app measurement and marketing company, following necessary stockholder and regulatory approvals. Adjust will maintain its brand identity and operate independently. The acquisition provides AppLovin with strategic SaaS marketing solutions, enhancing its offerings for mobile app developers. Adjust's platform supports over 50,000 apps, including major brands like Tencent and SoundCloud, and adds a robust global team to AppLovin's capabilities in addressing the mobile app market.

Positive

• Acquisition enhances AppLovin's SaaS marketing solutions for mobile developers.
• Adjust's large, diverse client base strengthens AppLovin's market position.
• Combining resources is expected to drive future innovation and growth.

Negative

• None.

AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct company. The closing occurred after completion of stockholder and regulatory approvals.

With the acquisition, Adjust provides AppLovin with a set of strategic SaaS mobile marketing solutions that expands the suite of innovative software tools for mobile app developers to grow their businesses and helps further enhance AppLovin’s ability to address its large market opportunity. Additionally, Adjust brings a strong, global team that has experience serving customers across a diverse set of mobile app categories including fintech, ecommerce, gaming and entertainment.

As one of the largest technology platforms for app developers in the world, AppLovin brings a depth of knowledge and expertise to help Adjust further innovate the attribution and analytics product suite it has successfully built.

“The acquisition of Adjust is another major milestone for AppLovin. We are focused on continuing to build and innovate our software set for developers and execute on our strategy to grow our business on multiple levels,” said Adam Foroughi, AppLovin Co-Founder, Chairperson and CEO. “Adjust’s real-time app solutions align with our growth strategy, while their large and diversified client base and globally distributed sales infrastructure will help us continue to grow rapidly.”

Founded in 2012, Adjust’s marketing platform helps mobile developers better understand their users’ journey while allowing marketers to make smarter decisions through measurement, attribution and fraud prevention. Adjust’s suite of products makes marketing simpler, smarter and more secure for over 50,000 apps including global brands such as Tencent, Rakuten and SoundCloud. Adjust is headquartered in Berlin, Germany, with 16 offices around the world and over 500 employees.

“Becoming a part of AppLovin allows us to accelerate on our own vision while further powering our clients’ growth as we shape the future of the app economy globally,” said Paul Müller, Adjust Co-Founder and CEO. “Joining forces with AppLovin as a newly public company is an extremely exciting time to contribute and innovate on products.”

Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. Citi acted as exclusive financial advisor to AppLovin. Noerr and Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal advisors for Adjust.

About AppLovin

AppLovin’s (Nasdaq: APP) global technology platform provides developers a powerful, integrated set of solutions to grow their businesses. AppLovin enables developers to market, monetize, analyze and publish their apps. Its studios create popular, immersive content and its technology brings that content to users around the world. AppLovin is headquartered in Palo Alto, California with several offices globally. Learn more at applovin.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210422005374/en/

FAQ

What is the purpose of AppLovin's acquisition of Adjust?

The acquisition aims to enhance AppLovin's software solutions for mobile developers and expand their offerings in mobile app marketing.

When was the acquisition of Adjust by AppLovin completed?

The acquisition was completed after receiving stockholder and regulatory approvals, as announced on April 22, 2021.

What impact will Adjust have on AppLovin's operations?

Adjust's addition is expected to boost AppLovin's capabilities in providing marketing solutions, leveraging Adjust's established client base and innovative technology.

How many apps does Adjust support?

Adjust supports over 50,000 apps, including renowned brands like Tencent, Rakuten, and SoundCloud.

Who are the key people involved in the acquisition?

Adam Foroughi, Co-Founder and CEO of AppLovin, and Paul Müller, Co-Founder and CEO of Adjust, are key figures in the acquisition.