Adjust Unveils Pulse: Smart Alerts For Marketers to Optimize Mobile Campaigns

Rhea-AI Summary

Adjust has launched Pulse, a customizable monitoring and alerting solution designed to assist mobile marketers in optimizing campaign performance. This tool allows users to track key metrics such as installs and ad spend, minimizing irrelevant updates through personalized notifications via Slack or email. The introduction of Pulse aims to address the overwhelming data marketers face, enhancing their ability to respond effectively to critical changes. This follows Adjust's 2022 release of Datascape, an analytics solution, as the company continues to innovate to support app marketing efficiency. Adjust is owned by AppLovin (NASDAQ: APP).

Positive

• Launch of Pulse enhances mobile marketing capabilities for users.
• Pulse provides customizable alerts, allowing marketers to focus on key metrics.
• The solution streamlines notifications via Slack or email, improving response times.

Negative

• None.

Adjust's new solution ensures that app marketers never miss a beat with highly customizable alerts allowing them to monitor key metrics and take swift, strategic action

SAN FRANCISCO, March 20, 2023 /PRNewswire/ -- With businesses under increased pressure to maximize marketing efficiencies, mobile marketing analytics suite Adjust today unveiled Pulse, a monitoring and alerting solution that empowers marketers with essential insights to know when to optimize their mobile campaign performance. Pulse enables marketers to easily create highly customizable alerts and reduce the noise of unhelpful updates so they can immediately focus on what matters.

"The sheer amount of data available and the constant stream of updates mobile marketers have to wade through can be overwhelming when running multiple campaigns simultaneously. It's easy to miss essential updates amidst all the noise," said Katie Madding, Chief Product Officer at Adjust. "Pulse is a direct result of our ongoing dialogue with our customers who want freedom and flexibility to focus on what matters. Pulse is an intuitive, automated solution that gives them the power to do more with less."

With Pulse, marketers can:

• Track the metrics that matter to them — everything from installs to retention to ad spend — to help optimize budgets and campaign performance more effectively.
• Customize how and when they and their teams are notified through Slack or email.
• Optimize alerts from the get-go with tools like built-in previews using historical data.
• Create alerts for multiple apps for faster setup and more holistic reporting.

"Pulse is exactly the kind of solution the industry needs," said Nicolas Rodriguez, Analytics Manager at Voodoo. "Being alerted quickly and efficiently in the right areas is essential to manage your budget and campaign optimization efforts."

Pulse is the latest of Adjust's intuitive, client-centric products that help marketers work better, faster and more independently. In 2022, Adjust launched Datascape, an advanced analytics solution that provides app marketers with time-saving data reporting, visualization and analysis tools across all data sources, all in one place. Throughout 2023, Adjust will continue to introduce innovative solutions to help marketers measure, optimize, and scale their app growth.

To learn more about Pulse or to request a demo, please visit the Adjust Pulse page.

About Adjust

Adjust is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. We work with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Our powerful measurement and analytics suite provides visibility, insights, and essential tools that drive better results. Adjust is owned by AppLovin (Nasdaq: APP), and is headquartered in Berlin, Germany.

Media Contact
Joshua Grandy
pr@adjust.com

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SOURCE Adjust

FAQ

What is the purpose of Adjust's Pulse solution?

Pulse is designed to help mobile marketers optimize campaign performance by providing customizable alerts and tracking key metrics.

How does Pulse improve mobile marketing efficiency?

Pulse minimizes irrelevant updates, allowing marketers to focus on essential insights and take swift action.

What metrics can marketers track using Pulse?

Marketers can track metrics such as installs, retention, and ad spend.

Who owns Adjust and its stock symbol?

Adjust is owned by AppLovin, and its stock symbol is APP.

When was Pulse launched?

Pulse was unveiled on March 20, 2023.