Adjust Finds Shopping App Installs Rose 61% YoY Globally in H1
Adjust's latest shopping app insights report reveals significant growth in the e-commerce sector, with shopping app installs rising 61% YoY in H1 2024. Key findings include:
- E-commerce app installs increased 25% YoY
- Sessions rose 13% YoY
- In-app revenue for e-commerce apps grew 36% YoY
- 60% of in-app revenue came from Android devices
- App Tracking Transparency opt-in rates jumped from 34% to 50%
The report highlights the importance of AI, AR, and integrated channels like social commerce and CTV for enhancing user engagement. It also notes the significance of the Q4 shopping season, with 44% of consumers planning to start holiday shopping in October or earlier.
Il report sulle ultime intuizioni dell'app di shopping di Adjust rivela una crescita significativa nel settore dell'e-commerce, con un aumento del 61% degli installazioni delle app di shopping rispetto all'anno precedente nel primo semestre del 2024. Tra i principali risultati troviamo:
- Gli installazioni delle app e-commerce sono aumentati del 25% rispetto all'anno precedente
- Le sessioni sono aumentate del 13% rispetto all'anno precedente
- Il fatturato in-app per le app e-commerce è cresciuto del 36% rispetto all'anno precedente
- Il 60% del fatturato in-app proviene da dispositivi Android
- I tassi di accettazione per la Trasparenza del Tracciamento delle App sono aumentati dal 34% al 50%
Il report evidenzia l'importanza dell'IA, della AR e dei canali integrati come il social commerce e la CTV per migliorare il coinvolgimento degli utenti. Sottolinea inoltre l'importanza della stagione di shopping del Q4, con il 44% dei consumatori che prevede di iniziare a fare acquisti per le vacanze a ottobre o prima.
El último informe de perspectivas de la aplicación de compras de Adjust revela un crecimiento significativo en el sector del comercio electrónico, con aumentos del 61% en las instalaciones de aplicaciones de compras interanuales en el primer semestre de 2024. Los hallazgos clave incluyen:
- Las instalaciones de aplicaciones de comercio electrónico aumentaron un 25% interanual
- Las sesiones crecieron un 13% interanual
- Los ingresos en la aplicación para aplicaciones de comercio electrónico crecieron un 36% interanual
- El 60% de los ingresos en la aplicación provinieron de dispositivos Android
- Las tasas de aceptación de la Transparencia en el Seguimiento de Aplicaciones aumentaron del 34% al 50%
El informe destaca la importancia de la IA, la AR y los canales integrados como el comercio social y la CTV para mejorar el compromiso del usuario. También señala la importancia de la temporada de compras del cuarto trimestre, con el 44% de los consumidores planeando comenzar sus compras navideñas en octubre o antes.
Adjust의 최신 쇼핑 앱 인사이트 보고서는 전자 상거래 부문에서 중요한 성장을 나타내며, 2024년 1분기 쇼핑 앱 설치가 전년 대비 61% 증가했다고 밝혔습니다. 주요 발견 사항은 다음과 같습니다:
- 전자 상거래 앱 설치가 전년 대비 25% 증가
- 세션 수가 전년 대비 13% 증가
- 전자 상거래 앱의 인앱 수익이 전년 대비 36% 증가
- 인앱 수익의 60%가 Android 기기에서 발생
- 앱 추적 투명성 승인율이 34%에서 50%로 급증
보고서는 AI, AR 및 소셜 커머스 및 CTV와 같은 통합 채널이 사용자 참여를 향상시키는 데 중요한 역할을 한다고 강조합니다. 또한 4분기 쇼핑 시즌의 중요성을 언급하며, 44%의 소비자가 10월 또는 그 이전에 휴가 쇼핑을 시작할 계획이라고 밝혔습니다.
Le dernier rapport d'Adjust sur les insights des applications de shopping révèle une croissance significative dans le secteur du commerce électronique, avec une augmentation de 61% des installations d'applications de shopping d'une année sur l'autre au cours du premier semestre 2024. Parmi les principales conclusions, nous pouvons noter :
- Les installations d'applications de commerce électronique ont augmenté de 25% d'une année sur l'autre
- Les sessions ont augmenté de 13% d'une année sur l'autre
- Les revenus in-app pour les applications de commerce électronique ont crû de 36% d'une année sur l'autre
- 60% des revenus in-app sont générés par des appareils Android
- Les taux d'opt-in pour la Transparence du Suivi des Applications ont grimpé de 34% à 50%
Le rapport souligne l'importance de l'IA, de la RA et des canaux intégrés tels que le commerce social et la CTV pour améliorer l'engagement des utilisateurs. Il note également l'importance de la saison de shopping du quatrième trimestre, avec 44% des consommateurs prévoyant de commencer leurs achats de vacances en octobre ou plus tôt.
Der neueste Bericht über die Einblicke in Shopping-Apps von Adjust zeigt ein signifikantes Wachstum im E-Commerce-Sektor, mit einem Anstieg der Installationen von Shopping-Apps um 61% im Jahresvergleich im ersten Halbjahr 2024. Wichtige Ergebnisse umfassen:
- Die Installationen von E-Commerce-Apps stiegen um 25% im Jahresvergleich
- Die Sitzungen nahmen um 13% im Jahresvergleich zu
- Die In-App-Einnahmen für E-Commerce-Apps wuchsen um 36% im Jahresvergleich
- 60% der In-App-Einnahmen stammen von Android-Geräten
- Die Opt-In-Raten für App Tracking Transparency sprangen von 34% auf 50%
Der Bericht hebt die Bedeutung von KI, AR und integrierten Kanälen wie Social Commerce und CTV hervor, um das Nutzerengagement zu erhöhen. Er betont auch die Bedeutung der Einkaufssaison im vierten Quartal, wobei 44% der Verbraucher planen, ihre Weihnachtseinkäufe im Oktober oder früher zu beginnen.
- Shopping app installs increased 61% YoY globally in H1 2024
- E-commerce app installs grew 25% YoY
- In-app revenue for e-commerce apps rose 36% YoY
- App Tracking Transparency opt-in rates improved from 34% to 50%
- Global median installs per mille (IPM) increased from 1.94 in 2023 to 2.28 in H1 2024
- E-commerce app session lengths decreased 6% between 2022 and H1 2024
- Shopping apps saw a 15% drop in session length
- Europe's IPM fell from 2.08 to 2.02 due to a more complex privacy and advertising space
Insights
The 61% YoY increase in shopping app installs globally in H1 2024 signals a significant shift in consumer behavior towards mobile commerce. This trend, coupled with the 36% YoY growth in e-commerce app revenue, indicates a robust market expansion. The
The decrease in average session length, particularly the
The
The increase in median installs per mille (IPM) from 1.94 to 2.28 globally suggests improved marketing efficiency, potentially leading to better return on ad spend. However, the slight decrease in Europe's IPM from 2.08 to 2.02 due to privacy regulations highlights regional challenges that could affect companies heavily reliant on European markets.
The integration of AI and AR in shopping apps is driving innovation in user engagement and conversion optimization. The adoption of frictionless payment options, evidenced by shorter session lengths, indicates a trend towards seamless, one-click purchase experiences. This technological evolution could create opportunities for companies specializing in AI-driven personalization and AR-enhanced product visualization.
The rise in ATT opt-in rates is particularly noteworthy for ad tech companies and app developers. This trend could lead to more effective targeted advertising and improved ROI for marketing campaigns. However, the regional variations in privacy regulations, as seen in Europe's IPM decline, underscore the need for adaptive, privacy-compliant technologies in the global e-commerce landscape.
New shopping app insights report unwraps strategic campaign optimization insights for the hyper-growth Q4 shopping season
Global e-commerce in-app revenue, January 2022 - H1 2024 (Credit: Adjust)
“Shopping apps are transforming how consumers interact with brands and make purchases,” said Tiahn Wetzler, Director, Content & Insights at Adjust. “By working with AI and AR, and integrating dynamic channels like social commerce and CTV, marketers can enhance user engagement and create experiences that drive high conversion rates.”
Marketers should take note of the Q4 shopping season, including holidays like Black Friday and Singles’ Day (Double 11) that result in big install increases. This year,
Adjust’s shopping app insights report provides e-commerce app marketers and developers with key insights across all key sub verticals. Highlights include:
-
In-app revenue for e-commerce apps increased
36% YoY with60% of in-app revenue coming from Android devices. The biggest spikes in 2023 occurred in Q4, with November revenue34% higher than the monthly average and December up22% . -
E-commerce app session lengths decreased
6% between 2022 and H1 2024, down from an average of 11.2 minutes spent in-app to 10.5. Shopping apps saw the largest change, dropping15% – a likely positive indication of more efficient user journeys and the adoption of frictionless payment options. -
Global median installs per mille (IPM) rose from 1.94 in 2023 to 2.28 in H1 2024, indicating improved ad campaign effectiveness.
Europe's IPM fell from 2.08 to 2.02, likely due to the more complex privacy and advertising space. -
App Tracking Transparency (ATT) opt-in rates for shopping apps jumped from
34% in Q2 2023 to as high as50% on some days so far in 2024.
“In a competitive market where engagement and customer loyalty are critical to moving the bottom line, staying at the forefront of intergenerational consumer expectations – and the technologies behind them – is paramount,” continued Wetzler. “As the shopping app landscape evolves, scalable growth will be achieved through a strategic channel mix, smart personalization and a data-obsessed approach to measurement and analytics.”
For additional findings and analysis, download the full report here.
About Adjust
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics provide visibility, insights and essential tools that drive better results.
SOURCE: Adjust
View source version on businesswire.com: https://www.businesswire.com/news/home/20240820929039/en/
Media Contact
Adjust
Joshua Grandy
pr@adjust.com
Source: Adjust
FAQ
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