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AppLovin Corporation (NASDAQ: APP) is a prominent player in the mobile app technology industry, renowned for its comprehensive marketing platform. Founded in 2012, the company specializes in providing marketing automation, analytics, and monetization solutions to app developers and brands worldwide. AppLovin's platform leverages real-time data signals, enabling effective marketing decisions across more than one billion mobile consumers globally.
Headquartered in Palo Alto, with offices in San Francisco, New York, London, and Berlin, AppLovin employs over 70 dedicated professionals. The company's commitment to innovation and excellence earned it the #8 spot on Forbes' 2015 list of America's Most Promising Companies.
AppLovin's software solutions empower mobile app developers by streamlining the marketing and monetization processes for their applications. The company's robust suite of tools and services includes AI-powered analytics, predictive analytics for cross-channel marketing, and end-to-end software solutions designed to help businesses grow their global audiences. Recent partnerships and integrations, such as those with Adjust and Wurl, further enhance AppLovin's ability to provide cutting-edge solutions for mobile app marketing and campaign optimization.
In 2023, AppLovin continued to make significant strides in the mobile app industry. The company's latest initiatives include the introduction of AI-driven personalization in mobile gaming, the launch of the Play Install Referrer API for cross-platform game measurement, and substantial investments in innovative technologies like GenAI-powered CTV advertising solutions through partnerships with companies like Flip and Wurl.
Financially, AppLovin remains strong, with strategic stock offerings and repurchases contributing to its growth and stability. The company's continued focus on developing innovative marketing tools and solutions ensures its position as a leader in the mobile app ecosystem.
AppLovin (NASDAQ: APP) reported strong financial results for Q4 and full year 2024. Total revenue reached $1.37 billion in Q4 (up 44% YoY) and $4.71 billion for the full year (up 43% YoY). Advertising revenue grew 73% to $999.5 million in Q4, while Apps revenue slightly declined 1% to $373.3 million.
The company's net income surged 248% to $599.2 million in Q4 and 343% to $1.58 billion for the full year. Adjusted EBITDA increased 78% to $848 million in Q4, with a margin of 62%. Free Cash Flow was $695 million for Q4 and $2.1 billion for the full year.
For Q1 2025, AppLovin expects total revenue between $1.355-1.385 billion and Adjusted EBITDA between $855-885 million, with an expected margin of 63-64%. During 2024, the company retired 25.7 million shares for $2.1 billion, ending Q4 with 340 million shares outstanding.
Adjust's Mobile App Trends 2025 report reveals strong growth in the app economy, with global app installs rising 11% YoY in 2024 and sessions growing 4%. The report highlights the increasing role of AI in marketing operations and campaign measurement.
Key findings show e-commerce installs growing 17% YoY with sessions up 13%, particularly strong in MENA (+55% installs) and LATAM (+27% installs). Gaming apps saw a 4% install growth, with hyper casual games dominating at 27% of total installs. Finance sector showed remarkable growth with banking app installs up 33% and crypto app sessions increasing 45%.
Privacy trends indicate growing consumer trust, with App Tracking Transparency opt-in rates reaching 35% globally by Q1 2025. Gaming apps lead with 39% opt-in rates, while e-commerce apps improved from 28% to 35%.
AppLovin (NASDAQ: APP) has announced it will release its fourth quarter and fiscal year 2024 financial results on Wednesday, February 12, 2025, after U.S. market close. The company will host a webinar at 2:00 PM PT / 5:00 PM ET on the same day.
The webinar will feature Adam Foroughi, Co-founder and CEO, and Matthew Stumpf, CFO, who will discuss quarterly results and provide business performance commentary. Interested parties can access the webinar through the company's investor relations website or via webinar registration. A replay will be available afterward in the Events & Presentations section.
The9 (NCTY) has announced a new joint venture agreement with Shenzhen JiTuo Interactive Technology, an AI algorithms mobile advertising company in China. The9 will hold a 51% controlling stake in the venture, which will focus on AI-driven mobile advertising and marketing solutions for The9's upcoming games, including MIR M.
JiTuo has committed to achieving an annual profit of RMB20 million (US$2.8 million) in 2025, with a 50% yearly profit growth in 2026 and 2027. The9 will grant JiTuo 28,110,000 restricted shares (93,700 ADSs), unlocked based on profit achievement. The joint venture will leverage JiTuo's AI model and data algorithm system to optimize advertising placement and app store performance.
AppLovin (NASDAQ: APP) has priced a $3.55 billion senior notes offering, consisting of four tranches: $1 billion of 5.125% notes due 2029, $1 billion of 5.375% notes due 2031, $1 billion of 5.500% notes due 2034, and $550 million of 5.950% notes due 2054. The company plans to use the proceeds to repay its senior secured term loan facilities due 2028 and 2030, with any remaining funds allocated for general corporate purposes. The notes will be senior unsecured obligations without subsidiary guarantees, with the offering expected to close on December 5, 2024.
AppLovin (NASDAQ: APP) has announced a proposed public offering of senior notes. The company plans to use the proceeds to fully repay its senior secured term loan facilities due 2028 and 2030, with any remaining funds allocated for general corporate purposes. The notes will be senior unsecured obligations without subsidiary guarantees. J.P. Morgan Securities, BofA Securities, and Morgan Stanley will serve as joint book-running managers. The offering is being made through an effective shelf registration on Form S-3 filed with the SEC.
AppLovin announced that CEO Adam Foroughi and CFO Matthew Stumpf will participate in a fireside chat at the Nasdaq 51st Investor Conference, held in association with Morgan Stanley. The 30-minute session is scheduled for December 11, 2024, at 12:30 a.m. PT / 8:30 a.m. GMT at The May Fair Hotel in London. A webcast replay will be available 24 hours after the event and will remain accessible in the Events & Presentations section of AppLovin's Investor Relations website for 12 months.
AppLovin (NASDAQ: APP), a marketing platform company, announced its financial results for the third quarter ended September 30, 2024. The company will host a webinar at 2:00 PM PT / 5:00 PM ET to discuss Q3 2024 results and business performance, followed by a Q&A session. The webinar will be accessible through the company's investor relations website, with a replay available afterward under the Events & Presentations section.
AppLovin (NASDAQ: APP), a leading marketing platform, has announced it will release its third quarter 2024 financial results on Wednesday, November 6, 2024 after the U.S. stock market closes. The company will host a webinar at 2:00 PM PT / 5:00 PM ET on the same day to discuss the quarterly results and provide commentary on business performance.
The webinar will be led by Adam Foroughi, Co-founder and CEO, and Matthew Stumpf, CFO. Interested parties can access the webinar through the company's investor relations website or via webinar registration. A replay will be available afterwards in the Events & Presentations section of AppLovin's Investor Relations website.
AppLovin (NASDAQ: APP) has released its Consumer Mobile Trends 2024 report, highlighting the effectiveness of in-app advertising for mobile apps and direct-to-consumer (DTC) brands. The report reveals that customers acquired through in-app ads are more engaged and loyal than those from other channels, particularly social media.
Key findings include:
- Fintech customers acquired via in-app ads open their apps 9 times per month on average, compared to 5.8 times for social media-acquired customers
- Nearly 50% of online transactions will occur on mobile devices this year, expected to reach 62% by the end of 2025
- Mobile in-app advertising can reach over 5 billion global smartphone users daily
- In-app ads offer enhanced brand safety due to app store guidelines and 100% share-of-voice
The report provides a framework for starting and scaling in-app advertising, emphasizing the importance of meeting customers where they are in the mobile environment.