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AppLovin Corporation (NASDAQ: APP) is a prominent player in the mobile app technology industry, renowned for its comprehensive marketing platform. Founded in 2012, the company specializes in providing marketing automation, analytics, and monetization solutions to app developers and brands worldwide. AppLovin's platform leverages real-time data signals, enabling effective marketing decisions across more than one billion mobile consumers globally.
Headquartered in Palo Alto, with offices in San Francisco, New York, London, and Berlin, AppLovin employs over 70 dedicated professionals. The company's commitment to innovation and excellence earned it the #8 spot on Forbes' 2015 list of America's Most Promising Companies.
AppLovin's software solutions empower mobile app developers by streamlining the marketing and monetization processes for their applications. The company's robust suite of tools and services includes AI-powered analytics, predictive analytics for cross-channel marketing, and end-to-end software solutions designed to help businesses grow their global audiences. Recent partnerships and integrations, such as those with Adjust and Wurl, further enhance AppLovin's ability to provide cutting-edge solutions for mobile app marketing and campaign optimization.
In 2023, AppLovin continued to make significant strides in the mobile app industry. The company's latest initiatives include the introduction of AI-driven personalization in mobile gaming, the launch of the Play Install Referrer API for cross-platform game measurement, and substantial investments in innovative technologies like GenAI-powered CTV advertising solutions through partnerships with companies like Flip and Wurl.
Financially, AppLovin remains strong, with strategic stock offerings and repurchases contributing to its growth and stability. The company's continued focus on developing innovative marketing tools and solutions ensures its position as a leader in the mobile app ecosystem.
The9 (NCTY) has announced a new joint venture agreement with Shenzhen JiTuo Interactive Technology, an AI algorithms mobile advertising company in China. The9 will hold a 51% controlling stake in the venture, which will focus on AI-driven mobile advertising and marketing solutions for The9's upcoming games, including MIR M.
JiTuo has committed to achieving an annual profit of RMB20 million (US$2.8 million) in 2025, with a 50% yearly profit growth in 2026 and 2027. The9 will grant JiTuo 28,110,000 restricted shares (93,700 ADSs), unlocked based on profit achievement. The joint venture will leverage JiTuo's AI model and data algorithm system to optimize advertising placement and app store performance.
AppLovin (NASDAQ: APP) has priced a $3.55 billion senior notes offering, consisting of four tranches: $1 billion of 5.125% notes due 2029, $1 billion of 5.375% notes due 2031, $1 billion of 5.500% notes due 2034, and $550 million of 5.950% notes due 2054. The company plans to use the proceeds to repay its senior secured term loan facilities due 2028 and 2030, with any remaining funds allocated for general corporate purposes. The notes will be senior unsecured obligations without subsidiary guarantees, with the offering expected to close on December 5, 2024.
AppLovin (NASDAQ: APP) has announced a proposed public offering of senior notes. The company plans to use the proceeds to fully repay its senior secured term loan facilities due 2028 and 2030, with any remaining funds allocated for general corporate purposes. The notes will be senior unsecured obligations without subsidiary guarantees. J.P. Morgan Securities, BofA Securities, and Morgan Stanley will serve as joint book-running managers. The offering is being made through an effective shelf registration on Form S-3 filed with the SEC.
AppLovin announced that CEO Adam Foroughi and CFO Matthew Stumpf will participate in a fireside chat at the Nasdaq 51st Investor Conference, held in association with Morgan Stanley. The 30-minute session is scheduled for December 11, 2024, at 12:30 a.m. PT / 8:30 a.m. GMT at The May Fair Hotel in London. A webcast replay will be available 24 hours after the event and will remain accessible in the Events & Presentations section of AppLovin's Investor Relations website for 12 months.
AppLovin (NASDAQ: APP), a marketing platform company, announced its financial results for the third quarter ended September 30, 2024. The company will host a webinar at 2:00 PM PT / 5:00 PM ET to discuss Q3 2024 results and business performance, followed by a Q&A session. The webinar will be accessible through the company's investor relations website, with a replay available afterward under the Events & Presentations section.
AppLovin (NASDAQ: APP), a leading marketing platform, has announced it will release its third quarter 2024 financial results on Wednesday, November 6, 2024 after the U.S. stock market closes. The company will host a webinar at 2:00 PM PT / 5:00 PM ET on the same day to discuss the quarterly results and provide commentary on business performance.
The webinar will be led by Adam Foroughi, Co-founder and CEO, and Matthew Stumpf, CFO. Interested parties can access the webinar through the company's investor relations website or via webinar registration. A replay will be available afterwards in the Events & Presentations section of AppLovin's Investor Relations website.
AppLovin (NASDAQ: APP) has released its Consumer Mobile Trends 2024 report, highlighting the effectiveness of in-app advertising for mobile apps and direct-to-consumer (DTC) brands. The report reveals that customers acquired through in-app ads are more engaged and loyal than those from other channels, particularly social media.
Key findings include:
- Fintech customers acquired via in-app ads open their apps 9 times per month on average, compared to 5.8 times for social media-acquired customers
- Nearly 50% of online transactions will occur on mobile devices this year, expected to reach 62% by the end of 2025
- Mobile in-app advertising can reach over 5 billion global smartphone users daily
- In-app ads offer enhanced brand safety due to app store guidelines and 100% share-of-voice
The report provides a framework for starting and scaling in-app advertising, emphasizing the importance of meeting customers where they are in the mobile environment.
Adjust, a leading measurement and analytics company, has introduced TrueLink, a multi-platform deep linking solution for mobile app marketers. This innovative tool aims to enhance in-app engagement across various platforms, including social media, messenger, SMS, and the web. TrueLink allows marketers to create branded and personalized linking experiences, streamlining user journeys and facilitating easy navigation to specific in-app locations.
Key features of TrueLink include:
- A single multi-platform deep link for various campaign types
- Multiple link creation options via Adjust UI or deep link API
- Integration with Adjust's measurement and analytics platform
TrueLink is designed to boost conversion rates, increase engagement, and improve ROI, especially in the face of privacy restrictions that have complicated re-engagement strategies.
Wurl, a leading CTV industry player, has released The CTV Trends Report 2024, offering insights into the evolving connected TV landscape. Key findings include:
1. Average daily viewing hours are up 5% in Q3 2024 compared to Q3 2023.
2. Churn rates have stabilized with a slight downward trend over the past three years.
3. Average session length has increased by nearly 7% in Q3 2024 compared to Q3 2023.
4. Holiday channels see a 4x increase in viewership during December.
5. Ad fill rates in 2024 are lower than previous years, likely due to increased market supply.
The report aims to help streamers and content providers make informed business decisions in the increasingly complex CTV landscape.
Adjust's latest shopping app insights report reveals significant growth in the e-commerce sector, with shopping app installs rising 61% YoY in H1 2024. Key findings include:
- E-commerce app installs increased 25% YoY
- Sessions rose 13% YoY
- In-app revenue for e-commerce apps grew 36% YoY
- 60% of in-app revenue came from Android devices
- App Tracking Transparency opt-in rates jumped from 34% to 50%
The report highlights the importance of AI, AR, and integrated channels like social commerce and CTV for enhancing user engagement. It also notes the significance of the Q4 shopping season, with 44% of consumers planning to start holiday shopping in October or earlier.
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