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Overview of Anghami Inc. (NASDAQ: ANGH)
Anghami Inc. is the leading multi-media streaming platform in the Middle East and North Africa (MENA) region, offering an extensive ecosystem of music, video, podcasts, live entertainment, and audio services. Established in 2012, Anghami was the first music streaming platform to digitize the region's music catalog, pioneering the digital entertainment landscape in MENA. Today, it boasts the largest library of Arabic and international music, with over 100 million licensed songs, alongside exclusive video content through its recent merger with OSN+, a premium video streaming platform.
Core Business Model
Anghami generates revenue primarily through subscription-based models, offering both free, ad-supported tiers and premium plans with advanced features such as offline listening, high-definition audio, and exclusive content. The company has also established partnerships with 47 telecommunications providers across the MENA region, facilitating seamless subscription payments and customer acquisition. Additionally, Anghami monetizes its platform through licensing agreements with major music labels, independent artists, and distributors, as well as through advertising on its free tier.
Strategic Expansion and Partnerships
In April 2024, Anghami merged with OSN+, combining its robust music catalog with OSN+'s extensive video library of over 18,000 hours, including exclusive HBO content and regional originals. This strategic move has transformed Anghami into a comprehensive digital entertainment powerhouse, catering to diverse consumer preferences. The integration of AI-driven hyper-personalization technologies further enhances the user experience, delivering curated recommendations and tailored content.
Anghami's partnerships extend beyond music labels to include major film studios and entertainment giants, enabling it to offer a diverse range of premium content. Its collaborations with telcos across MENA have been instrumental in driving user acquisition and retention, particularly in regions with limited credit card penetration.
Competitive Position and Differentiation
Operating in a competitive landscape that includes global players like Spotify and Apple Music, Anghami differentiates itself through its localized approach. The platform focuses on Arabic music and culture, offering exclusive content from regional artists and labels. Its integration with OSN+ further sets it apart, providing a unique combination of music and video streaming under one platform. Additionally, Anghami's strong presence in the MENA region, supported by offices in Abu Dhabi, Beirut, Dubai, Cairo, and Riyadh, ensures a deep understanding of local market dynamics.
Technological Innovation
Anghami leverages cutting-edge technology to enhance its offerings. The platform employs AI-driven personalization to deliver a tailored user experience, recommending music, podcasts, and videos based on individual preferences. Its robust tech stack also supports DolbyVision and DolbyAtmos, elevating audio and video quality to premium standards. Furthermore, Anghami's adoption of advanced content protection technologies, such as castLabs' DRMtoday, ensures secure and uninterrupted streaming for its users.
Market Significance
As the first and most-established music streaming platform in MENA, Anghami plays a pivotal role in shaping the region's digital entertainment landscape. With over 120 million registered users and 2.5 million paid subscribers, the platform has a significant market presence. Its merger with OSN+ has further solidified its position, creating a unified platform that caters to both audio and video streaming needs. By continuously innovating and expanding its content library, Anghami aims to redefine digital entertainment in MENA and beyond.
Anghami Inc. (NASDAQ: ANGH) reported a strong financial performance for 2022, with total unaudited revenue of
Anghami Inc. (NASDAQ: ANGH) announced strong Q3 2022 results with total revenue rising 29% year-over-year to
Anghami Inc. (NASDAQ: ANGH) reported a strong performance for the first half of 2022, with revenues increasing by 29% year-over-year to
Anghami Inc. (NASDAQ: ANGH) has acquired Spotlight Events, enhancing its live event capabilities in the MENA region. This acquisition aims to integrate online and offline experiences, providing exclusive access to concerts through live video streaming. Anghami's technology will facilitate immersive experiences via AR and VR, supporting artists in reaching audiences. Spotlight Events will serve as Anghami's live events arm, expanding its entertainment ecosystem. The partnership is poised to unlock new opportunities for artists and enhance user experiences.
Anghami Inc. has renewed its marketing partnership with MBC GROUP, enhancing its visibility across the MENA region. This collaboration enables Anghami to feature prominently on MBC’s popular shows, including The Voice and Arab Idol, and through its various channels, including radio and social media.
The agreement signifies a strategic effort to bridge digital and traditional entertainment, reinforcing Anghami's position in the music streaming market while expanding its reach in key markets like Saudi Arabia.
Anghami, a leading music streaming platform, has partnered with Volkswagen Middle East to promote safe driving through its new Auto Car Mode feature. This initiative enhances user safety by providing a clearer interface, with larger buttons to minimize distractions while driving. The partnership includes a year-long collaboration following a successful 2021 campaign on safer driving. Additionally, Anghami's advertising revenue reached $9.8 million with an increase in gross margin from 38% to 53% from 2020 to 2021.
Anghami reported strong financial growth in 2021, with total revenue rising to $35.5 million (up 16% year-over-year) and gross margin at 25.5%. Subscription revenue reached $25.7 million, boosted by a 43% increase in monthly subscribers. Advertising revenue surged 70% to $9.8 million, with gross margins improving from 38% to 53%. Preliminary Q1 2022 results showed total revenue at $9.3 million, a 23% increase from the previous year, driven by a 26% rise in subscription revenue. Active users grew by 20% to 18.5 million.
Anghami has formed a strategic partnership with TOD to enhance its content offerings, starting this Ramadan. Anghami will stream TOD’s exclusive beIN sports audio content, providing subscribers with one month’s access to TOD’s entertainment content. The collaboration aims to diversify Anghami's portfolio with over 10,000 hours of premium sports and entertainment programming, including football league updates and interviews. Additionally, this partnership supports Anghami's growth trajectory following its recent branding update and a significant deal with megastar Amr Diab.
Rotana Music Holding and Anghami have announced a strategic partnership to distribute original Arabic music on
Anghami Inc. (NASDAQ: ANGH), the leading music streaming platform in the MENA region, has launched a new brand identity to support its growth, revealed on