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A Decade of Partnership Renewed as MBC GROUP and Anghami Renew Their Marketing Agreement
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Anghami Inc. has renewed its marketing partnership with MBC GROUP, enhancing its visibility across the MENA region. This collaboration enables Anghami to feature prominently on MBC’s popular shows, including The Voice and Arab Idol, and through its various channels, including radio and social media.
The agreement signifies a strategic effort to bridge digital and traditional entertainment, reinforcing Anghami's position in the music streaming market while expanding its reach in key markets like Saudi Arabia.
Positive
Renewed marketing partnership with MBC GROUP to enhance visibility.
Access to airtime on major entertainment shows like The Voice and Arab Idol.
Strengthened position as a leading music streaming platform in MENA.
Negative
None.
New deal to see platform featured across network of entertainment shows, television and radio stations, streaming and social channels, strengthening Anghami’s reach in the MENA region
ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--
MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has set a new dimension for the marketing collaboration with Anghami Inc. (NASDAQ: ANGH), the region’s leading music and entertainment streaming platform, and renewed its marketing agreement.
MBC GROUP X ANGHAMI - EDDY MAROUN (ANGHAMI CO-FOUNDER & CEO), SAM BARNETT (MBC GROUP CEO), FADEL ZAHREDDINE (MBC GROUP GD EMERGING MEDIA) (Photo: Business Wire)
This strategic partnership will feature Anghami across MBC GROUP’s programming in the region, with a view to giving the platform access to airtime across various popular and key-market segment entertainment shows such as The Voice and Arab Idol, as well as MBC’s TV channels, radio stations, its content streaming platform Shahid - the world’s leading Arabic streaming platform - and all major social channels.
Commenting on the new phase of the long-term partnership with Anghami, Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP said: “After nearly a decade of a successful partnership, we continue to create new opportunities for rising music talent, and we continue to inspire upcoming musicians by encouraging platforms like Anghami to give them the creative space to publish their premium music content.”
Underpinning Anghami’s commitment to growing its global reach and cement its foothold in the MENA region, the partnership marks an expanded deal between both parties to bridge the gap between digital and traditional entertainment.
"This strategic announcement clearly demonstrates among industry titan's such as MBC GROUP the continued and growing confidence in Anghami and in our ability to provide an unparalleled experience to our users. Together with MBC GROUP, we are excited to strengthen our position as the leading music and entertainment streaming platform and will continue to leverage the power of our strategic partnerships to widen our reach in the Kingdom of Saudi Arabia and beyond,” said Eddy Maroun, Co-Founder and CEO of Anghami.
Stay tuned for more exciting updates from Anghami. For more information and to subscribe to Anghami Plus, go to www.anghami.com.
About Anghami Inc.
The first, most established and fastest-growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and International music and entertainment, creating artists, and connecting people. With its extensive eco-system of music, podcasts, events and more, Anghami provides the tools for anyone to create, curate and share their voice with the world.
Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising 72 million songs and licensed content from leading Arabic labels, independent artists, and distributors, available for 75 million registered users. Anghami has established 40+ Telco partnerships to facilitate subscriptions and customer acquisitions, in parallel to building long-term relationships with and featuring music from major music labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and the Merlin Network and is constantly licensing and producing new and original content. Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA and has recently expanded into the US and Canada, with Europe in the pipeline. It is the only service available in English, Arabic and French, and remains close to its customer base, not only thanks to its pan-regional presence but also via the 56 million user data points it generates every day.
MBC GROUP is the largest and leading media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.
Forward-looking Statements
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Anghami’s actual results may differ from its expectations, estimates, and projections and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “start,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from those discussed in the forward-looking statements. Most of these factors are outside Anghami’s control and are difficult to predict. Factors that may cause such differences include, but are not limited to: the impact of COVID-19 on Anghami’s business; the outcome of any legal proceedings that may be instituted against Anghami; changes in applicable laws or regulations; and the possibility that Anghami may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties identified in Anghami’s registration statement on Form F-4 (File No. 333-260234) filed with the U.S. Securities and Exchange Commission (the “SEC”), which was declared effective on December 16, 2021, including those under “Risk Factors” therein, and in other documents filed or to be filed with the SEC by Anghami and available at the SEC’s website at www.sec.gov. Anghami cautions that the foregoing list of factors is not exclusive. Anghami cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, Anghami does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
