Hollister Teams Up with the D’Amelio Sisters and All Your Favorite TikTok Stars To Surprise High School Students For World Teen Mental Wellness Day

Rhea-AI Summary

Hollister Co. is partnering with TikTok stars to host virtual discussions on mental wellness for high schoolers on World Teen Mental Wellness Day, March 2, 2021. The initiative aims to reduce the stigma surrounding mental health in teens, reflecting a commitment to mental wellness. In support of this cause, Hollister will donate $1 million to 20 organizations focused on teen mental health and related issues. A limited-edition product collection will also contribute to this fund, with $10 per sale benefiting the Hollister Confidence Project.

Positive

• Hollister is donating $1M to 20 organizations supporting mental wellness.
• Launch of virtual discussions with TikTok stars encourages mental health conversations.

Negative

• None.

Charli D’Amelio, Dixie D’Amelio, Rebecca Black, Teenager Therapy, and other TikTok stars will surprise high schoolers with virtual pop-up sessions to help disrupt the stigma around mental health

Teen retailer will grant $1M across 20 organizations nationwide to support year-round mental wellness

NEW ALBANY, Ohio, March 01, 2021 (GLOBE NEWSWIRE) -- Hollister Co., the global teen brand celebrating the spirit of an endless summer, is partnering with TikTok stars Charli D’Amelio, Dixie D’Amelio, Rebecca Black, Maggie Thurmon (@maggiethurmon), Jack Wright (@jack.wright), Zahra (@muslimthicc) and mental wellness podcast Teenager Therapy to surprise select U.S. high schoolers with virtual pop-up mental wellness discussions. The sessions will be held on March 2, 2021, which is World Teen Mental Wellness Day. This annual event was founded by Hollister in 2020 in partnership with the National Day Calendar and aims to dismantle the stigma around teen mental health.

To recognize World Teen Mental Wellness Day, the TikTokers will speak candidly about mental wellness in the hour-long virtual sessions - all to encourage mental health conversation among Gen Z.

“Mental wellness has and always will be a continued journey for me. Over the years, I’ve become more and more honest and outspoken about my own mental wellness experience because I’ve learned that honesty can help someone feel less alone about the way they feel,” said Rebecca Black, social media creator and musician. “I’m so thrilled Hollister is helping lessen the stigma around the mental wellness conversation with World Teen Mental Wellness Day, and I’m hoping this program helps us all learn how to understand each other a little better.”

“Mental wellness continues to be a top priority for our teens and is more important to us than ever before, especially given the stressful events of the past year,” said Kristin Scott, Global Brand President at Abercrombie & Fitch Co. “As we celebrate the second annual World Teen Mental Wellness Day, we’re honored to continue using our platform to support self-care and help teens feel as comfortable and confident as possible.”

Hollister also created a limited-edition World Teen Mental Wellness Day product collection to support the Hollister Confidence Project, an ongoing global initiative that supports individuals and nonprofits working to strengthen confidence and mental wellness in teens year-round. Ten dollars per sale of each item in the collection will benefit the Hollister Confidence Project’s grant-making efforts*. In 2021, the Hollister Confidence Project will grant $1M across 20 non-profit groups and projects focused on areas including teen mental health, equity for young Black, Indigenous, & People of Color (BIPOC), safety and inclusion for LGBTQ+ youth, anti-bullying efforts and sustainability.

For more information on the World Teen Mental Wellness Day TikToker pop-ups, follow the brand on IG and TikTok. Hollister and Teenager Therapy have also launched “Disrupt the Stigma,” a mini video series focused on mental health premiering on March 2nd on hollisterco.com, with the remaining five episodes live on March 5th. To watch the content series or purchase the World Teen Mental Wellness Day product collection, click here. For more info on the Confidence Project, click here.

*Donations are to The Hollister Confidence Fund, a program within the Hopewell Fund, a 501(c)(3) charity that supports individuals & nonprofits working to strengthen confidence & mental wellness in teens. Learn more at HopewellFund.org & HollisterCo.Com/HollisterConfidenceProject. The promotion will last from March 2-31, 2021 or until the World Teen Mental Wellness Day Collection items sell out, whichever occurs first.

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A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended February 1, 2020, and in A&F’s subsequently filed quarterly reports on Form 10-Q, in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results for fiscal 2020 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this press release or otherwise made by management.

About Hollister:
The quintessential retail brand of the global teen consumer, Hollister Co. believes in liberating the spirit of an endless summer inside everyone. At Hollister, summer isn’t just a season, it’s a state of mind. Hollister creates carefree styles designed to make all teens feel celebrated and comfortable in their own skin, so they can live in a summer mindset all year long, whatever the season.

Hollister is a division of Abercrombie & Fitch Co. (NYSE: ANF) and is sold through approximately 495 stores worldwide and www.hollisterco.com globally.

Hollister Media Contact:
Noelia Callejas
(614) 283-6192
noelia_callejas@anfcorp.com

Business Media Contact:
Kara Ferrara
Abercrombie & Fitch Co.
(614) 283-6192
Public_Relations@anfcorp.com

Investor Contact:
Pam Quintiliano
Abercrombie & Fitch Co.
(614) 283-6877
Investor_Relations@anfcorp.com

FAQ

What is the purpose of Hollister's virtual sessions with TikTok stars on March 2, 2021?

The sessions aim to disrupt the stigma around mental health among teens.

How much will Hollister donate to support mental wellness organizations?

Hollister will donate $1 million across 20 organizations.

What is the significance of March 2, 2021, for Hollister?

It marks World Teen Mental Wellness Day, promoting mental health awareness.

How does the Hollister Confidence Project support teen mental health?

The project supports nonprofits focused on mental health and equity for BIPOC and LGBTQ+ youth.