Amaze Expands Creator Ecosystem Through Exclusive Partnership with Live Current Media
Amaze Holdings (NYSE American: AMZE), a leader in creator-powered commerce, has partnered exclusively with Live Current Media to operate their software, focusing initially on the Kast App streaming platform.
With a network of 12.2 million creators and 1.3 billion fans, Amaze is expanding real-time community engagement through Kast App's features. The platform enables creators to host watch parties, product launches, and interactive experiences with up to 20 active participants and 100 viewers per session.
Key features include:
- Cloud-based streaming across desktop and mobile
- Premium HD video and ad-free experience
- Dual desktop and webcam streaming
- Custom animated GIF reactions
The partnership aims to remove streaming entry barriers for smaller creators and integrate live shopping through the Amaze Commerce Platform. Over the next six months, Amaze plans to enhance the Kast App's user experience and engagement metrics.
Amaze Holdings (NYSE American: AMZE), leader nel commercio guidato dai creator, ha stretto una partnership esclusiva con Live Current Media per gestire il loro software, concentrandosi inizialmente sulla piattaforma di streaming Kast App.
Con una rete di 12,2 milioni di creator e 1,3 miliardi di fan, Amaze sta ampliando il coinvolgimento in tempo reale della community grazie alle funzionalità di Kast App. La piattaforma permette ai creator di organizzare watch party, lanci di prodotti ed esperienze interattive con fino a 20 partecipanti attivi e 100 spettatori per sessione.
Le caratteristiche principali includono:
- Streaming basato su cloud su desktop e mobile
- Video HD di alta qualità e esperienza senza pubblicità
- Streaming simultaneo da desktop e webcam
- Reazioni personalizzate con GIF animate
La partnership mira a eliminare le barriere di accesso allo streaming per i creator più piccoli e a integrare lo shopping live attraverso la piattaforma Amaze Commerce. Nei prossimi sei mesi, Amaze prevede di migliorare l’esperienza utente e i parametri di coinvolgimento di Kast App.
Amaze Holdings (NYSE American: AMZE), líder en comercio impulsado por creadores, se ha asociado exclusivamente con Live Current Media para operar su software, enfocándose inicialmente en la plataforma de streaming Kast App.
Con una red de 12.2 millones de creadores y 1.3 mil millones de fans, Amaze está ampliando la participación comunitaria en tiempo real a través de las funciones de Kast App. La plataforma permite a los creadores organizar watch parties, lanzamientos de productos y experiencias interactivas con hasta 20 participantes activos y 100 espectadores por sesión.
Las características clave incluyen:
- Streaming basado en la nube para escritorio y móvil
- Video HD premium y experiencia sin anuncios
- Streaming dual desde escritorio y cámara web
- Reacciones personalizadas con GIFs animados
La alianza busca eliminar las barreras de entrada al streaming para creadores más pequeños e integrar las compras en vivo a través de la plataforma Amaze Commerce. En los próximos seis meses, Amaze planea mejorar la experiencia de usuario y los indicadores de participación de Kast App.
Amaze Holdings (NYSE American: AMZE)는 크리에이터 중심 커머스의 선두주자로서, 라이브 커런트 미디어와 독점적으로 협력하여 소프트웨어를 운영하며 초기에는 Kast App 스트리밍 플랫폼에 집중하고 있습니다.
1,220만 명의 크리에이터와 13억 명의 팬 네트워크를 보유한 Amaze는 Kast App의 기능을 통해 실시간 커뮤니티 참여를 확대하고 있습니다. 이 플랫폼은 크리에이터가 최대 20명의 활성 참가자와 100명의 시청자와 함께 워치 파티, 제품 출시 및 인터랙티브 경험을 주최할 수 있도록 합니다.
주요 기능은 다음과 같습니다:
- 데스크톱 및 모바일에서 클라우드 기반 스트리밍
- 프리미엄 HD 비디오 및 광고 없는 환경
- 데스크톱과 웹캠의 이중 스트리밍
- 맞춤형 애니메이션 GIF 반응
이번 파트너십은 소규모 크리에이터들의 스트리밍 진입 장벽을 제거하고 Amaze 커머스 플랫폼을 통한 라이브 쇼핑을 통합하는 것을 목표로 합니다. 앞으로 6개월 동안 Amaze는 Kast App의 사용자 경험과 참여 지표를 향상시킬 계획입니다.
Amaze Holdings (NYSE American : AMZE), leader dans le commerce propulsé par les créateurs, s’est associé exclusivement à Live Current Media pour gérer leur logiciel, en se concentrant initialement sur la plateforme de streaming Kast App.
Avec un réseau de 12,2 millions de créateurs et 1,3 milliard de fans, Amaze étend l’engagement communautaire en temps réel grâce aux fonctionnalités de Kast App. La plateforme permet aux créateurs d’organiser des watch parties, des lancements de produits et des expériences interactives avec jusqu’à 20 participants actifs et 100 spectateurs par session.
Les fonctionnalités clés incluent :
- Streaming cloud sur ordinateur et mobile
- Vidéo HD premium et expérience sans publicité
- Streaming simultané depuis ordinateur et webcam
- Réactions personnalisées avec GIF animés
Ce partenariat vise à lever les barrières d’entrée au streaming pour les petits créateurs et à intégrer le shopping en direct via la plateforme Amaze Commerce. Au cours des six prochains mois, Amaze prévoit d’améliorer l’expérience utilisateur et les indicateurs d’engagement de Kast App.
Amaze Holdings (NYSE American: AMZE), ein führendes Unternehmen im creator-gesteuerten Handel, hat eine exklusive Partnerschaft mit Live Current Media geschlossen, um deren Software zu betreiben, mit dem Schwerpunkt zunächst auf der Streaming-Plattform Kast App.
Mit einem Netzwerk von 12,2 Millionen Creators und 1,3 Milliarden Fans erweitert Amaze das Echtzeit-Community-Engagement durch die Funktionen der Kast App. Die Plattform ermöglicht es Creators, Watch Parties, Produktlaunches und interaktive Erlebnisse mit bis zu 20 aktiven Teilnehmern und 100 Zuschauern pro Sitzung zu veranstalten.
Wichtige Funktionen umfassen:
- Cloud-basiertes Streaming auf Desktop und Mobilgeräten
- Premium-HD-Video und werbefreies Erlebnis
- Duales Streaming von Desktop und Webcam
- Individuelle animierte GIF-Reaktionen
Die Partnerschaft zielt darauf ab, Einstiegshürden für kleinere Creators im Streaming abzubauen und Live-Shopping über die Amaze Commerce Platform zu integrieren. In den nächsten sechs Monaten plant Amaze, die Benutzererfahrung und Engagement-Metriken der Kast App zu verbessern.
- Large existing user base with 12.2M creators and 1.3B fans connection
- New revenue stream potential through live shopping integration
- Exclusive partnership securing control of Kast App streaming platform
- Expansion of monetization options for creators through live events
- No minimum follower threshold requirement, enabling faster creator onboarding
- 6-month timeline for platform integration and UX/UI improvements indicates delayed immediate benefits
- Limited concurrent user capacity (20 active streamers, 100 viewers) in watch parties
- Premium version required for HD streaming and advanced features, potentially limiting free-tier adoption
Insights
Amaze adds streaming capabilities through Kast App deal, targeting creator-fan engagement expansion and potential new monetization channels.
Amaze Holdings has secured an exclusive deal to operate Live Current Media software, with initial focus on the Kast App streaming platform. This strategic move builds on Amaze's existing base of 12.2 million creators and connection to 1.3 billion fans.
The Kast App provides specific technical capabilities that expand Amaze's platform functionality: creators can host watch parties where up to 20 people can share screens or cameras with an additional 100 viewers. The premium version offers ad-free HD video, dual streaming capabilities, and exclusive reactions.
What distinguishes this acquisition is how it addresses a specific market gap. Unlike some competing platforms that require minimum follower counts before creators can stream, Kast has no such threshold. This positions Amaze to potentially attract emerging creators who face barriers on other platforms.
According to the announcement, Amaze will focus on UX/UI unification and improved engagement metrics over the next six months. This indicates a deliberate integration strategy rather than simply adding the technology as a standalone offering.
The addition of synchronous communication to Amaze's platform represents a functional expansion that could make their ecosystem more comprehensive for creators seeking to build and monetize audiences.
Kast App acquisition adds real-time interaction capabilities to Amaze's commerce platform, potentially creating new monetization channels for creators.
The acquisition of Kast App aligns with Amaze's self-description as a "global leader in creator-powered commerce". By integrating live streaming capabilities, Amaze explicitly states they "hope to integrate live shopping" into the app through their Commerce Platform.
This move represents an expansion of Amaze's business functionality by adding real-time interactive capabilities to their existing commerce infrastructure. The press release specifically mentions opportunities for "custom watch parties, product unveilings, and more", indicating multiple potential use cases for creators.
The deal's strategic rationale centers on enhancing creator-fan relationships. As CEO Aaron Day states in the announcement: "Streaming is an effective channel for establishing and building strong relationships between creators and fans," which provides context for how Amaze views this acquisition fitting into their business model.
While the announcement doesn't provide financial details or specific revenue projections, it does frame the six-month roadmap around "reimagining watch parties as a tool for creators to strengthen community engagement" - suggesting the initial focus is on engagement before monetization.
This acquisition represents a capability expansion that follows industry trends toward more interactive commerce experiences, though actual business impact will depend on successful integration and creator adoption.
Deal Unlocks New Streaming Capabilities Expected to Attract New Creators
NEWPORT BEACH, CA / ACCESS Newswire / April 29, 2025 / Amaze Holdings, Inc.(NYSE American:AMZE) ("Amaze" or the "Company"), a global leader in creator-powered commerce, today announced it has signed an exclusive deal to operate Live Current Media software. Amaze will initially focus on the Kast App, a live streaming and live viewing software platform.
With over 12.2 million creators on the Amaze platform and a connection to more than 1.3 billion fans, Amaze is expanding options for creators to connect with their communities in real time. Through the Kast App, creators will be able to launch custom watch parties, product unveilings, and more with their fans. Amaze also hopes to integrate live shopping into the Kast App through the Amaze Commerce Platform.
"Today, creators are building extremely authentic relationships with their fans by offering branded physical and digital products," said Aaron Day, CEO of Amaze. "Fans want the ability to connect, view, and share experiences with creators in small, private settings. By adding the Kast App, which has built-in features for creators and communities such as Go Famer, Brand Spike, and Never Think, we're laying the foundation for a live events ecosystem that expands how creators engage and monetize their communities."
Day continued: "Streaming is an effective channel for establishing and building strong relationships between creators and fans, providing a new way for fans to feel connected to their favorite creators. Emerging, smaller creators can face barriers to entry on other streaming platforms due to a follower count threshold that some platforms require before a creator can start streaming. The partnership between Amaze and Live Current Media ensures that the Kast App can bridge the gap for smaller creators and provide a significant opportunity for them to grow their audience via streaming."
Over the next six months, Amaze will focus on bringing its product experience to the Kast App ecosystem, through unification of UX/UI and improved engagement metrics. The initial priority is to reimagine watch parties as a tool for creators to strengthen community engagement in more intimate and high-impact ways.
By integrating Kast App's capabilities, Amaze expands its suite of creator tools, giving both emerging and established creators new ways to engage their fan bases, reach broader audiences, and monetize through real-time, interactive experiences.
Kast App allows up to 20 people to share their screen or camera, and another 100 can watch in a party. With the Kast App, creators can stream directly from the cloud to audiences of any size, across desktop and mobile devices. The premium version unlocks ad-free HD video, dual desktop and webcam streaming, and exclusive reactions, such as animated GIFs, to create an elevated, customizable fan experience. Integrating Kast App with the Amaze Commerce Platform will give both emerging and established creators more intimate and high impact ways to engage with their fan bases, reach broader audiences and monetize through real time, interactive experiences.
About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to "sell anything, anywhere," Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
For investor information, please contact IR@amaze.co
For press inquiries, please contact PR@amaze.co
About Live Current Media Inc.:
At Live Current Media Inc., our integrated suite of services empowers independent creators, influencers, and talent by leveraging cutting-edge technology to grow fandom. We provide an all-in-one resource, uniting innovative businesses, technologies and data. Our platform equips creators with tools for content creation, video streaming, audience amplification, community engagement and analytics. We foster authentic connections, develop fandom, manage branding, unlock sponsorship opportunities and alternative revenue streams. Not only do we support creators, but we also help businesses become more creative in engaging their customers and fans. Our ecosystem focuses on the four pillars of independent creativity: Creation, Amplification, Participation, and Monetization.
Cautionary Note Regarding Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our strategies, initiatives, growth, revenues, expenditures, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as "may," "might," "should," "would," "could," "expect," "plan," "anticipate," "intend," "believe," "estimate," "predict," "potential" or "continue," and are based our current expectations and views concerning future events and developments and their potential effects on us.
These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to operate Live Current Media software and the Kast App, our ability to integrate Kast App and the Amaze Commerce Platform, our ability to execute our plans and strategies; our limited operating history and history of losses; our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.
SOURCE: Amaze Holdings, Inc.
View the original press release on ACCESS Newswire
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