AMTD IDEA’s L’Officiel Presents L’Officiel COFFEE and a global rollout plan

Rhea-AI Summary

AMTD Group's sub-company, L’Officiel Inc. SAS, unveiled its new lifestyle project, L’Officiel Coffee, at the World Economic Forum in Davos. This initiative aims to combine gastronomy with art, culture, and entertainment, enhancing customer experiences. Set to launch gradually in major cities worldwide in 2023, L’Officiel Coffee represents an extension of L’Officiel magazines, facilitating community engagement and VIP experiences. According to Dr. Calvin Choi, this aligns with their IDEA strategy focused on hospitality. The Davos outlet operates from January 16-20, 2023, serving as a venue for relaxation and networking.

Positive

• Launch of L’Officiel Coffee enhances customer engagement and brand experience.
• Aligns with AMTD's IDEA strategy, focusing on hospitality and VIP experiences.

Negative

• None.

DAVOS, Switzerland--(BUSINESS WIRE)-- During the whole week of the World Economic Forum, L’Officiel Inc. SAS presents its new lifestyle experience, blending the best of gastronomy with appreciation towards art, culture, and entertainment. L’Officiel Coffee will be rolled out gradually in major cities of the world starting in 2023.

Dr. Calvin Choi, Global Chairman of AMTD Group and L’Officiel Inc. SAS, commented, “At L’Officiel, we value and nurture experience. We want to connect with our users digitally but also physically through local communities. We see in L’Officiel Coffee a perfect extension of L’Officiel magazines, offering a unique experience to our visitors, building an even stronger lifestyle community. This is also in line with the “A (Asset)” business line under our “IDEA” strategy to bring VIP experience and hospitality services to the world.”

Benjamin Eymère, CEO of L’Officiel Inc. SAS, commented, “As most luxury brands in the world often claim: it is all about experience. We are so glad to take L’Officiel experience to the next level by inviting our audience to enjoy L’Officiel Coffee and appreciate great fashion content through conversations whilst sipping coffee and having tasty bites.”

L’Officiel Coffee, at Promenade 49, Davos, represents the ideal space for relaxation, networking, and recharging the batteries for the next event in a busy yet fruitful week of Davos program. L’Officiel Coffee is open from 16th to 20th January, 7AM-9PM.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230117005642/en/

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AMTD IDEA Group

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Source: AMTD IDEA Group

FAQ

What is L’Officiel Coffee?

L’Officiel Coffee is a new lifestyle experience launched by AMTD Group's L’Officiel Inc. SAS, blending gastronomy with art and culture.

When will L’Officiel Coffee be launched?

L’Officiel Coffee will be gradually rolled out in major cities worldwide starting in 2023.

Where is L’Officiel Coffee located in Davos?

L’Officiel Coffee is located at Promenade 49, Davos, and will be open from January 16-20, 2023.

What are the operating hours for L’Officiel Coffee in Davos?

L’Officiel Coffee will operate from 7 AM to 9 PM during its opening week.

How does L’Officiel Coffee align with AMTD's business strategy?

L’Officiel Coffee supports AMTD's IDEA strategy by enhancing hospitality and creating unique experiences for customers.