AMTD to Roll out World’s First Ever "L'OFFICIEL COFFEE" in Q2
AMTD Group, along with AMTD IDEA Group and AMTD Digital, has announced plans to launch the world's first L'OFFICIEL COFFEE in the second quarter of this year. The new venture will be an extension of L'OFFICIEL, the prestigious French fashion media brand established in 1921.
The coffee shop concept aims to embody L'OFFICIEL's aesthetic and historical legacy, offering specialty coffees, designer sweets, and carefully curated café menus. The establishment will focus on delivering a luxury experience in a casual setting, featuring thoughtfully selected materials and detailed design elements that reflect L'OFFICIEL's distinctive style. The space is designed to create an immersive environment where fashion, lifestyle, and culture intersect, engaging visitors through a multi-sensory experience.
AMTD Group, insieme ad AMTD IDEA Group e AMTD Digital, ha annunciato piani per lanciare il primo L'OFFICIEL COFFEE al mondo nel secondo trimestre di quest'anno. Questa nuova iniziativa sarà un'estensione di L'OFFICIEL, il prestigioso marchio di media moda francese fondato nel 1921.
Il concetto del caffè mira a incarnare l'estetica e l'eredità storica di L'OFFICIEL, offrendo caffè speciali, dolci di design e menù caffè accuratamente curati. L'istituzione si concentrerà sull'offrire un'esperienza di lusso in un ambiente informale, caratterizzato da materiali selezionati con cura e dettagli di design che riflettono lo stile distintivo di L'OFFICIEL. Lo spazio è progettato per creare un ambiente immersivo dove moda, stile di vita e cultura si intersecano, coinvolgendo i visitatori attraverso un'esperienza multisensoriale.
AMTD Group, junto con AMTD IDEA Group y AMTD Digital, ha anunciado planes para lanzar el primer L'OFFICIEL COFFEE del mundo en el segundo trimestre de este año. Esta nueva iniciativa será una extensión de L'OFFICIEL, la prestigiosa marca de medios de moda francesa establecida en 1921.
El concepto de la cafetería tiene como objetivo encarnar la estética y el legado histórico de L'OFFICIEL, ofreciendo cafés especiales, dulces de diseño y menús de café cuidadosamente seleccionados. El establecimiento se centrará en proporcionar una experiencia de lujo en un ambiente informal, con materiales seleccionados cuidadosamente y elementos de diseño detallados que reflejan el estilo distintivo de L'OFFICIEL. El espacio está diseñado para crear un entorno inmersivo donde la moda, el estilo de vida y la cultura se entrelazan, involucrando a los visitantes a través de una experiencia multisensorial.
AMTD 그룹은 AMTD IDEA 그룹 및 AMTD 디지털과 함께 올해 2분기에 세계 최초의 L'OFFICIEL COFFEE를 출시할 계획을 발표했습니다. 이 새로운 사업은 1921년에 설립된 프랑스의 유명 패션 미디어 브랜드 L'OFFICIEL의 연장선이 될 것입니다.
커피숍 개념은 L'OFFICIEL의 미학과 역사적 유산을 구현하는 것을 목표로 하며, 스페셜티 커피, 디자이너 과자 및 세심하게 구성된 카페 메뉴를 제공합니다. 이 시설은 캐주얼한 환경에서 럭셔리한 경험을 제공하는 데 중점을 두며, L'OFFICIEL의 독특한 스타일을 반영하는 세심하게 선택된 소재와 디자인 요소로 구성됩니다. 이 공간은 패션, 라이프스타일 및 문화가 교차하는 몰입형 환경을 조성하여 방문객을 다감각적으로 참여시킬 수 있도록 설계되었습니다.
AMTD Group, en collaboration avec AMTD IDEA Group et AMTD Digital, a annoncé des projets pour lancer le premier L'OFFICIEL COFFEE au monde au cours du deuxième trimestre de cette année. Cette nouvelle initiative sera une extension de L'OFFICIEL, la prestigieuse marque française de médias de mode fondée en 1921.
Le concept de café vise à incarner l'esthétique et l'héritage historique de L'OFFICIEL, en offrant des cafés spéciaux, des douceurs de designer et des menus de café soigneusement élaborés. L'établissement se concentrera sur la création d'une expérience de luxe dans un cadre décontracté, avec des matériaux soigneusement sélectionnés et des éléments de design détaillés qui reflètent le style distinctif de L'OFFICIEL. L'espace est conçu pour créer un environnement immersif où la mode, le style de vie et la culture se croisent, engageant les visiteurs à travers une expérience multisensorielle.
AMTD Group hat zusammen mit AMTD IDEA Group und AMTD Digital Pläne angekündigt, im zweiten Quartal dieses Jahres das weltweit erste L'OFFICIEL COFFEE zu eröffnen. Dieses neue Unternehmen wird eine Erweiterung von L'OFFICIEL sein, der renommierten französischen Modemarke, die 1921 gegründet wurde.
Das Café-Konzept soll die Ästhetik und das historische Erbe von L'OFFICIEL verkörpern und Spezialitätenkaffees, Designer-Süßigkeiten und sorgfältig zusammengestellte Café-Menüs anbieten. Das Etablissement wird sich darauf konzentrieren, ein luxuriöses Erlebnis in einem lässigen Ambiente zu bieten, mit sorgfältig ausgewählten Materialien und detaillierten Designelementen, die den charakteristischen Stil von L'OFFICIEL widerspiegeln. Der Raum ist so gestaltet, dass er eine immersive Umgebung schafft, in der Mode, Lifestyle und Kultur aufeinandertreffen und die Besucher durch ein multisensorisches Erlebnis ansprechen.
- Expansion into new retail segment through branded coffee shop concept
- Strategic partnership with established luxury fashion media brand L'OFFICIEL
- Potential for additional revenue stream through food & beverage sector
- Entering highly competitive coffee shop market with no prior experience
- Initial costs and risks associated with new business venture
- Uncertain market reception for fashion-branded coffee concept
L’OFFICIEL COFFEE will express the spirit and voice of L'OFFICIEL - a bible of fashion and culture.
L'OFFICIEL COFFEE, which embodies L'OFFICIEL's aesthetic and history, will offer carefully selected specialty coffees, beautifully designed sweets, and meticulously crafted café menus, providing visitors with a special experience of luxury in a casual style. The carefully selected materials and attention to details for the design create a unique space that brings L'OFFICIEL's world to life.
L'OFFICIEL COFFEE offers a new experience that engages all five senses in a space where fashion, lifestyle and culture converge.
About AMTD Group
AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality areas.
About L’Officiel
L’Officiel (www.lofficiel.com) is a leading global media company with a century-long brand legacy, based in
About L'OFFICIEL COFFEE
L'OFFICIEL COFFEE, which embodies L'OFFICIEL's aesthetic and history, offers carefully selected specialty coffees, beautifully designed sweets, and meticulously crafted café menus, providing visitors with a special experience of luxury in a casual style. AMTD Group will roll out L'OFFICIEL COFFEE in major markets around the world, starting in 2025.
About AMTD IDEA Group
AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients’ diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as “Twitter") at @AMTDGroup.
About AMTD Digital Inc.
AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in
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AMTD IDEA Group
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FAQ
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