AMERANT BANK WELCOMES MIAMI HEAT STAR BAM ADEBAYO AS NEWEST BRAND AMBASSADOR
Amerant Bank has announced NBA star Bam Adebayo as its newest brand ambassador, strengthening its presence in South Florida. The three-time NBA All-Star and Miami Heat player will participate in the bank's marketing initiatives through advertising, social media, and community engagement activities.
As part of this partnership, Adebayo will be featured in marketing campaigns, promotional content, and exclusive events, including meet-and-greets at Miami Heat's arena. He joins Amerant's existing roster of athlete ambassadors, including Raheem Mostert, Averee Dovsek, and Matthew Tkachuk.
The collaboration aligns with Amerant's sports partnerships portfolio, which includes naming rights to Amerant Bank Arena and partnerships with the Florida Panthers, Miami Heat, Miami Marlins, Tampa Bay Rays, and Fort Lauderdale United FC.
Amerant Bank ha annunciato la stella NBA Bam Adebayo come suo nuovo ambasciatore del marchio, rafforzando la sua presenza nel sud della Florida. Il tre volte All-Star NBA e giocatore dei Miami Heat parteciperà alle iniziative di marketing della banca attraverso pubblicità, social media e attività di coinvolgimento della comunità.
Come parte di questa collaborazione, Adebayo sarà presente nelle campagne di marketing, nei contenuti promozionali e in eventi esclusivi, inclusi incontri al palazzetto dei Miami Heat. Si unisce al già esistente gruppo di ambasciatori sportivi di Amerant, che include Raheem Mostert, Averee Dovsek e Matthew Tkachuk.
Questa collaborazione si allinea con il portafoglio di partnership sportive di Amerant, che include i diritti di denominazione per l'Amerant Bank Arena e collaborazioni con i Florida Panthers, Miami Heat, Miami Marlins, Tampa Bay Rays e Fort Lauderdale United FC.
Amerant Bank ha anunciado a la estrella de la NBA Bam Adebayo como su nuevo embajador de marca, fortaleciendo su presencia en el sur de Florida. El tres veces All-Star de la NBA y jugador de los Miami Heat participará en las iniciativas de marketing del banco a través de publicidad, redes sociales y actividades de compromiso comunitario.
Como parte de esta asociación, Adebayo aparecerá en campañas de marketing, contenido promocional y eventos exclusivos, incluidos encuentros en la arena de los Miami Heat. Se une al actual grupo de embajadores deportivos de Amerant, que incluye a Raheem Mostert, Averee Dovsek y Matthew Tkachuk.
La colaboración se alinea con el portafolio de asociaciones deportivas de Amerant, que incluye derechos de nombre para el Amerant Bank Arena y asociaciones con los Florida Panthers, Miami Heat, Miami Marlins, Tampa Bay Rays y Fort Lauderdale United FC.
아메란트 은행이 NBA 스타 밤 아데바요를 새로운 브랜드 앰배서더로 발표하며 플로리다 남부에서의 입지를 강화했습니다. 세 번의 NBA 올스타이자 마이애미 히트의 선수인 그는 광고, 소셜 미디어 및 지역 사회 참여 활동을 통해 은행의 마케팅 이니셔티브에 참여할 것입니다.
이 파트너십의 일환으로 아데바요는 마케팅 캠페인, 프로모션 콘텐츠 및 독점 이벤트에 등장하며, 마이애미 히트의 경기장에서 팬들과의 만남도 포함됩니다. 그는 아메란트의 기존 운동선수 앰배서더 목록에 있는 라힘 모스터트, 아베리 도브섹, 매튜 타카척과 함께 하게 됩니다.
이 협업은 아메란트의 스포츠 파트너십 포트폴리오와 일치하며, 여기에는 아메란트 은행 아레나의 명칭권과 플로리다 팬서스, 마이애미 히트, 마이애미 말린스, 탬파 베이 레이스, 포트 로더데일 유나이티드 FC와의 파트너십이 포함됩니다.
Amerant Bank a annoncé la star de la NBA Bam Adebayo comme son nouvel ambassadeur de marque, renforçant ainsi sa présence dans le sud de la Floride. Le joueur trois fois All-Star de la NBA et des Miami Heat participera aux initiatives marketing de la banque à travers la publicité, les réseaux sociaux et des activités d'engagement communautaire.
Dans le cadre de ce partenariat, Adebayo sera présenté dans des campagnes marketing, du contenu promotionnel et des événements exclusifs, y compris des rencontres à l'arène des Miami Heat. Il rejoint le groupe existant d'ambassadeurs sportifs d'Amerant, qui comprend Raheem Mostert, Averee Dovsek et Matthew Tkachuk.
Cette collaboration s'aligne sur le portefeuille de partenariats sportifs d'Amerant, qui inclut les droits de nom pour l'Amerant Bank Arena ainsi que des partenariats avec les Florida Panthers, Miami Heat, Miami Marlins, Tampa Bay Rays et Fort Lauderdale United FC.
Amerant Bank hat den NBA-Star Bam Adebayo als neuen Markenbotschafter bekannt gegeben und stärkt damit seine Präsenz in Südflorida. Der dreifache NBA All-Star und Spieler der Miami Heat wird an den Marketinginitiativen der Bank durch Werbung, soziale Medien und Aktivitäten zur Gemeinschaftsbindung teilnehmen.
Im Rahmen dieser Partnerschaft wird Adebayo in Marketingkampagnen, Werbeinhalten und exklusiven Veranstaltungen, einschließlich Meet-and-Greets in der Arena der Miami Heat, vorgestellt. Er reiht sich in die bestehende Liste von Sportbotschaftern von Amerant ein, zu der auch Raheem Mostert, Averee Dovsek und Matthew Tkachuk gehören.
Die Zusammenarbeit passt zu Amerants Portfolio an Sportpartnerschaften, das die Namensrechte für die Amerant Bank Arena sowie Partnerschaften mit den Florida Panthers, Miami Heat, Miami Marlins, Tampa Bay Rays und Fort Lauderdale United FC umfasst.
- Strategic expansion of brand visibility through partnership with high-profile NBA athlete
- Strengthening market presence in South Florida through sports partnerships
- Enhanced community engagement potential through celebrity ambassador program
- None.
Adebayo to Participate in Amerant’s Marketing Initiatives Through Advertising, Social Media, and Community Engagement
MIAMI, FL, March 12, 2025 (GLOBE NEWSWIRE) -- Amerant Bank, Florida’s bank of choice with a growing presence across South Florida, is thrilled to announce Bam Adebayo as its newest brand ambassador. A three-time NBA All-Star and cornerstone of the Miami Heat, Adebayo’s partnership with Amerant strengthens the bank’s deep commitment to South Florida and its connection with the local sports community.
As part of this collaboration, Adebayo will be featured in Amerant’s marketing campaigns, social media promotions, and exclusive events, including meet-and-greets at the Miami Heat’s arena. He will also appear in commercials and promotional content, further engaging with South Florida’s passionate basketball fans.
“At Amerant, we are dedicated to building meaningful relationships with our communities, and partnering with a leader like Bam Adebayo is an extension of that commitment,” said Jerry Plush, Chairman & CEO of Amerant Bank. “Bam’s work ethic and dedication to excellence—both on and off the court—embody the values we stand for. We are excited to welcome him to the Amerant team.”
Adebayo, an Olympic gold medalist and defensive powerhouse, has long been a fan favorite for his leadership and passion for Miami. As an Amerant Brand Ambassador, he joins a growing roster of athletes, including Raheem Mostert (NFL running back), Averee Dovsek (golf professional and media personality), and Florida Panthers star Matthew Tkachuk. Amerant’s sports partnerships also include naming rights to Amerant Bank Arena, home of the Florida Panthers, and collaborations with the Florida Panthers, Miami Heat, Miami Marlins, Tampa Bay Rays, and Fort Lauderdale United FC.
“Miami is my home and I’m excited to team up with Amerant Bank to make a real impact in our community,” said Adebayo. “Amerant is all about supporting South Florida, so I look forward to working together to uplift the fans and the city that has supported me throughout my career.”
Amerant Bank continues to be a driving force in supporting local sports, businesses, and community initiatives, reinforcing its long-standing commitment to South Florida.
For more information about Amerant Bank and its partnerships, visit www.amerantbank.com.
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Alexis Dominguez Amerant Bank 3054415541 mediarelations@amerantbank.com
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