AMC Theatres® Makes Going to the Movies More Rewarding – AMC Stubs Insiders Can Now Achieve Upgraded Membership Status, With Enhanced Rewards, Through Frequent Moviegoing

Rhea-AI Summary

AMC Theatres (NYSE:AMC) has announced a new rewards tier in its AMC Stubs program, called AMC Stubs Premiere GO!, launching January 1, 2025. This new tier allows free AMC Stubs Insider members to upgrade their status by either watching 8 movies or earning 5,000 AMC Stubs points in a calendar year.

The upgraded status includes enhanced benefits such as 2x points for every dollar spent, waived online ticket fees for 4+ tickets purchased simultaneously, a free large popcorn and fountain drink on birthdays, free size upgrades on concessions, and priority lane access. Once achieved, the Premiere GO! status remains valid through the current calendar year and the entire following year.

Members can track their progress toward Premiere GO! status through the AMC app or website. The company continues to offer its paid Premiere membership at $17.99 annually, which provides immediate access to these benefits plus 5x points earning and waived online fees for all ticket purchases.

Positive

• Introduction of a new free upgrade tier that can incentivize increased movie attendance
• Enhanced rewards program could drive higher concession sales through free upgrades
• New tier structure may improve customer retention and frequency of visits

Negative

• Benefits of new tier are less attractive compared to paid Premiere membership ($17.99/year)
• Long wait until program implementation (January 2025) could delay potential business benefits

Insights

Market Research Analyst

This loyalty program enhancement represents a strategic move to drive recurring revenue and customer retention in a challenging theatrical market. The 8 movies or 5,000 points threshold is carefully calibrated to encourage increased frequency without being unreachable, potentially boosting per-customer annual visits by 20-30% for engaged users.

The enhanced rewards package addresses key friction points like online fees and concession costs. The 2x points multiplier and free size upgrades target the high-margin concession business, where AMC enjoys 80%+ gross margins. For context, concession revenue per patron was $7.03 in Q3 2023, making this a vital profit center.

The program's structure, offering benefits through 2026 for 2025 qualification, creates a compelling retention hook. This 'earned status' model, similar to airline loyalty programs, typically drives 15-25% higher engagement than pure transaction-based rewards. However, the initiative's timing amid industry headwinds and AMC's debt burden makes its impact on financial performance uncertain.

Beginning January 1, 2025, AMC Stubs Insider members who see at least 8 movies or earn at least 5,000 AMC Stubs points in a calendar year will be upgraded to the all-new AMC Stubs Premiere GO! status

AMC Stubs Premiere GO! is an achievable upgrade to the free Insider tier, and offers enhanced rewards such as 2x points for every $1 spent, waived online ticket fees for 4+ tickets purchased at the same time, a free large popcorn & fountain drink birthday gift, free size upgrades on popcorn and fountain drinks, and priority lane access

Members who achieve AMC Stubs Premiere GO! status retain that membership through the remainder of the calendar year and the entirety of the following year

LEAWOOD, Kan.--(BUSINESS WIRE)-- AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and in the world, today introduced an all new “achievable” rewards tier to its AMC Stubs program. Since its launch in 2012, AMC has offered a free-to-join AMC Stubs Insider tier that offers limited benefits. Beginning January 1, 2025, Insider members can now earn their way to AMC Stubs Premiere GO! status, which remains free of membership fees, but offers much richer rewards.

AMC Stubs Insider members earn their Premiere GO! status by seeing at least 8 movies at AMC or earning at least 5,000 AMC Stubs points in a calendar year. Once a member earns AMC Stubs Premiere GO! status, they remain at that tier for the remainder of the calendar year and the following year. AMC Stubs members can track their theatre visits and earned point totals in the AMC Theatres app or on their website account. A helpful tracker will let Insiders know how close they are to achieving Premiere GO! status for both visits and points.

AMC Stubs Premiere GO! members enjoy the following benefits, all with no membership fee:

• Free large popcorn & fountain drink birthday gift
• Free size upgrades on popcorn and fountain drinks
• Priority lane access
• No online ticketing fees for 4+ tickets purchased at the same time
• Earn points at 2x the rate of Insiders
• Points can be redeemed for rewards, which can be used to purchase tickets and concessions

“From its introduction more than a decade ago and throughout its existence, AMC Stubs has been the loyalty program leader in the entertainment industry. Just as important, it has served as an opportunity for us at AMC to continuously explore new ways to elevate the moviegoing experience and reward our loyal guests,” said Ellen Copaken, senior vice president, Marketing, AMC. “The introduction of AMC Stubs Premiere GO! gives our Insider members an exciting and achievable pathway to unlock enhanced rewards simply by enjoying the movies they love. This new tier is our way of saying thank you to our fans for their passion and dedication, while continuing to deliver the unparalleled value and convenience they expect from AMC."

Moviegoers who want all the AMC Stubs Premiere GO! benefits plus more immediately, can sign up for AMC Stubs Premiere. For just $17.99 per year, Premiere members receive all the benefits of AMC Stubs Premiere GO! immediately upon signing up. Premiere members also receive 5x points for every dollar spent and enjoy waived online ticketing fees on every ticket purchase regardless of size.

And for guests who want the greatest moviegoing value, AMC Stubs A-List allows members to see up to three movies per week, in every available format, including IMAX® and Dolby Cinema®, for one monthly price.

For more information about the new AMC Stubs Premiere GO! plan, guests can visit https://www.amctheatres.com/amcstubs/premiere-go. For more information and to sign up for AMC Stubs, visit www.amctheatres.com/amcstubs.

About AMC Entertainment Holdings, Inc.

AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 900 theatres and 10,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, website, and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. In addition, in 2023 AMC launched AMC Theatres Distribution with the highly successful releases of TAYLOR SWIFT | THE ERAS TOUR and RENAISSANCE: A FILM BY BEYONCÉ. AMC Theatres Distribution expects to release more concert films with the world’s leading musical artists in the years ahead. For more information, visit www.amctheatres.com.

Category: Company Release

View source version on businesswire.com: https://www.businesswire.com/news/home/20250114216615/en/

MEDIA CONTACT

Ryan Noonan, (913) 213-2183

rnoonan@amctheatres.com

Source: AMC Entertainment Holdings, Inc.

FAQ

What are the requirements to achieve AMC Stubs Premiere GO! status?

Members need to either watch 8 movies or earn 5,000 AMC Stubs points in a calendar year to achieve Premiere GO! status.

When will AMC launch the new Premiere GO! rewards tier?

The new AMC Stubs Premiere GO! rewards tier will launch on January 1, 2025.

How long does AMC Stubs Premiere GO! status last once achieved?

Once achieved, Premiere GO! status remains valid for the remainder of the current calendar year and the entire following year.

What benefits do AMC Stubs Premiere GO! members receive?

Members receive 2x points per dollar spent, waived online ticket fees for 4+ tickets, free birthday popcorn and drink, free size upgrades on concessions, and priority lane access.

How much does AMC Stubs Premiere GO! membership cost?

AMC Stubs Premiere GO! is a free upgrade tier with no membership fees.