Neusoft Reach and Ambarella Forge Strategic Partnership to Drive Advancements in Autonomous Driving and Intelligent Automotive Technology
Neusoft Reach and Ambarella have formed a strategic partnership to advance autonomous driving and intelligent automotive technology. The collaboration aims to leverage the strengths of both companies in areas such as automotive software, AI, and SoC products to drive innovation and market development. Through joint efforts, they have successfully launched products for intelligent driving functions and safety upgrades, with plans for future high-performance AI domain control solutions.
Successful collaboration between Neusoft Reach and Ambarella to drive advancements in autonomous driving and intelligent automotive technology
Utilization of Neusoft Reach's AI visual perception algorithms and Ambarella's CVflow portfolio of AI SoCs for innovative product development
Comprehensive cooperation in key technology areas resulting in the implementation of intelligent driving functions and safety upgrades
Joint development of high-performance AI domain control solutions to optimize current intelligent driving systems
Creation of a new ecosystem for intelligent vehicles through innovative technological applications
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Insights
This strategic partnership between Neusoft Reach and Ambarella represents a meaningful advancement in their existing collaboration, which has already yielded commercial success since 2021. The announcement highlights that Neusoft's X-Cube 3.0 forward-facing intelligent camera, powered by Ambarella's CV22 AI vision SoC, has already achieved mass production and deployment by automotive OEMs.
What's significant is how this partnership validates Ambarella's "algorithm-first" approach in the competitive automotive semiconductor space. By integrating their CVflow AI SoCs with Neusoft's neural network algorithms, they've created solutions supporting L2+ autonomy functions with provisions for iterative safety upgrades - critical for automotive adoption.
The collaboration's next phase focusing on high-performance AI domain controllers represents an essential strategic move as the industry progresses toward more sophisticated autonomous capabilities including NOA (Navigate on Autopilot) functionalities. For Ambarella, this partnership provides continued validation in the Chinese automotive market - arguably the world's most competitive and innovative region for intelligent vehicle development.
While financial specifics aren't disclosed, the ongoing relationship demonstrates Ambarella has established a foothold in production vehicles, creating a foundation for recurring revenue as these systems evolve toward higher autonomy levels. The timing of this announcement at the Beijing Auto Show strategically positions both companies to capitalize on China's accelerating intelligent vehicle transformation.
This partnership expansion reinforces Ambarella's position in the high-growth automotive AI chip market. The successful deployment of their CV22 SoC in Neusoft Reach's third-generation forward-facing camera system provides tangible validation of Ambarella's technology in actual production vehicles - essential credibility in the automotive supply chain where qualification cycles are lengthy and standards rigorous.
Ambarella's strategic pivot from consumer applications (action cameras, drones) toward automotive has been gaining momentum, and this partnership strengthens their position against larger competitors like Nvidia, Qualcomm, and Mobileye. Their "high-performance, low-power" value proposition remains a key differentiator in the power-constrained automotive environment.
What's particularly notable is the mention of Ambarella's 5nm automotive process technology chips being incorporated into future joint developments. This suggests the company is successfully navigating the challenging transition to advanced manufacturing nodes for automotive applications, which require stringent quality standards and extended lifecycle support.
For investors, this partnership demonstrates commercial validation in a high-barrier-to-entry market with substantial growth potential. Autonomous driving chips represent a significantly higher ASP (average selling price) opportunity compared to Ambarella's legacy consumer markets. The ongoing relationship with Neusoft also indicates strong customer satisfaction and the potential for expanded design wins as autonomous features proliferate across more vehicle platforms.
SHANGHAI, China and SANTA CLARA, Calif., April 30, 2024 (GLOBE NEWSWIRE) -- Neusoft Reach Automotive Technology (Shanghai) Co., Ltd., a subsidiary of Neusoft specializing in intelligent vehicle technology, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, announced the establishment of a strategic partnership at the Beijing Auto Show. This cooperation is based on the strong resources and advantages of both parties in areas such as automotive software, autonomous driving technology, electrification, and AI system-on-chip (SoC) products. Through this strategic partnership, the companies plan to jointly promote and explore product technology and market development and realize shared opportunities for collaborative innovation and development.
Photo: From left to right, Yongfeng Wang, chairman of Neusoft Reach; Wei Lius, deputy general manager of Neusoft Reach; Nick Kong, senior director of Greater China business development at Ambarella; and Fermi Wang, chairman, CEO and president of Ambarella.
Leveraging its more than 20 years of research and development experience in autonomous-driving AI visual perception algorithms, Neusoft Reach has fully utilized the high-performance and power-efficiency advantages of Ambarella’s CVflow® portfolio of AI SoCs with the independently developed Neusoft Reach neural network algorithms. Since the mass production of the first integrated product, cooperatively launched in 2021, and subsequent jointly developed products such as driver monitoring system (DMS) and front advanced driver assistance system (ADAS) modules, Neusoft Reach and Ambarella have already achieved comprehensive cooperation in multiple key technology areas. These collaborations not only facilitate the implementation of intelligent driving functions at level L2 and above, but also include solid provisions for the iterative upgrade of safety in intelligent vehicles.
Most recently, Neusoft Reach’s third-generation forward-facing intelligent camera, X-Cube 3.0, is powered by Ambarella’s CV22 AI vision SoC. This camera’s AI perception algorithms, targeting L2+ autonomy levels, and processed by Ambarella’s CV22 SoCs, have been mass-produced and deployed by automotive OEMs. By adopting this jointly developed platform, OEMs are able to deploy safe and efficient product technologies and solutions in their passenger vehicles.
Currently, Neusoft Reach is closely collaborating with Ambarella on a new generation of high-performance AI domain control solutions, actively advancing the joint development and cooperation with Ambarella’s latest family of AI SoCs in the field of intelligent driving. This cooperation will further optimize the performance and efficiency of current intelligent driving systems, and Neusoft Reach and Ambarella’s shared “algorithm-first” philosophy is being fully practiced and validated in this process.
Yongfeng Wang, chairman of Neusoft Reach, stated, “We are delighted to collaborate with industry-leading technology innovators like Ambarella to provide customers with high-quality intelligent driving experiences, including intelligent navigation assistance and smart parking, at different levels. This collaboration has facilitated efficient mass production and implementation for our customers. We look forward to deepening our cooperation, expanding the domestic intelligent driving market together, creating a richer human-vehicle interaction experience, and empowering the intelligent transformation of the automotive industry both domestically and internationally.”
Fermi Wang, chairman, CEO and president of Ambarella, said, “We are thrilled to see the continuation of our successful collaboration. Ambarella has introduced a family of high-performance, low-power intelligent-driving AI domain control SoCs based on 5-nanometer automotive process technology. This partnership with Neusoft Reach is a crucial part of our strategic plan. By combining the excellent technologies of both parties, from L2 ADAS to future integrated parking and driving, high-speed navigate on autopilot (NOA), and urban NOA, I am confident in our joint efforts to create the next generation of user-friendly automated driving domain control solutions.”
As the collaboration between the two parties deepens, Neusoft Reach will continue to leverage Ambarella’s high-performance, low-power CVflow portfolio of AI vision SoCs. Together, the companies will provide the industry with innovative technological applications, continuously drive the implementation of high-performance autonomous driving solutions, and jointly build a new ecosystem for intelligent vehicles.
About Neusoft Reach
Neusoft Reach Automotive Technology (Shanghai) Co., Ltd. was founded in October 2015 and is a leading supplier of foundational software, SOA middleware, autonomous driving, and cross-domain integrated vehicle-cloud technology products and services. With software technology at its core, the company integrates key technologies such as big data, artificial intelligence, and foundational software. Focusing on critical areas such as foundational software, operating systems, and autonomous driving, Neusoft Reach provides excellent, iteratively upgradable core technologies, integrated hardware and software products, and software platform products. The company is committed to becoming a trusted partner for automotive enterprises in the era of “software-defined vehicles,” supporting future technological innovation and development.
About Ambarella
Ambarella’s products are used in a wide variety of human vision and edge AI applications, including video security, advanced driver assistance systems (ADAS), electronic mirror, drive recorder, driver/cabin monitoring, autonomous driving and robotics applications. Ambarella’s low-power systems-on-chip (SoCs) offer high-resolution video compression, advanced image and radar processing, and powerful deep neural network processing to enable intelligent perception, fusion and planning. For more information, please visit www.ambarella.com.
Neusoft Reach Contacts
- Media contact: reachinfo@reachauto.com
- Website: www.reachauto.com
Ambarella Contacts
- Media contact: Eric Lawson, elawson@ambarella.com, +1 480-276-9572
- Investor contact: Louis Gerhardy, lgerhardy@ambarella.com, +1 408-636-2310
- Sales contact: www.ambarella.com/about/contact/inquiries
All brand names, product names, or trademarks belong to their respective holders. Ambarella reserves the right to alter product and service offerings, specifications, and pricing at any time without notice. © 2024 Ambarella. All rights reserved.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a9cf6e69-0792-499b-b49a-2c3cdad5c9ef
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