Autoliv partner with Formula E to Enhance Automotive Safety Awareness
Autoliv (NYSE: ALV) has announced a strategic partnership with the ABB FIA Formula E World Championship as their Official Mobility Safety Partner, effective April 2025. The collaboration aims to promote automotive safety awareness and technological advancement in electric racing.
The partnership will focus on three core areas: increasing safety equipment usage understanding, inspiring talent in automotive safety, and developing electrical car safety technologies. The agreement includes branding activations, with the Autoliv logo featured on safety and medical cars at racing locations.
Key objectives include:
- Promoting seatbelt usage and advanced safety systems
- Encouraging safe driving practices
- Developing cutting-edge safety technologies for electric vehicles
- Engaging with Formula E's global audience to promote safety awareness
Autoliv (NYSE: ALV) ha annunciato una partnership strategica con il ABB FIA Formula E World Championship come loro Official Mobility Safety Partner, a partire da aprile 2025. La collaborazione punta a promuovere la consapevolezza sulla sicurezza automobilistica e l’innovazione tecnologica nelle corse elettriche.
La partnership si concentrerà su tre aree principali: aumentare la conoscenza sull’uso dei dispositivi di sicurezza, ispirare nuovi talenti nel campo della sicurezza automobilistica e sviluppare tecnologie di sicurezza per veicoli elettrici. L’accordo prevede anche attività di branding, con il logo Autoliv presente sulle auto di sicurezza e mediche durante le gare.
Obiettivi chiave includono:
- Promuovere l’uso delle cinture di sicurezza e dei sistemi avanzati di protezione
- Incoraggiare pratiche di guida sicura
- Sviluppare tecnologie di sicurezza all’avanguardia per veicoli elettrici
- Coinvolgere il pubblico globale di Formula E per aumentare la consapevolezza sulla sicurezza
Autoliv (NYSE: ALV) ha anunciado una alianza estratégica con el ABB FIA Formula E World Championship como su Oficial Socio de Seguridad en Movilidad, a partir de abril de 2025. La colaboración busca promover la conciencia sobre la seguridad automotriz y el avance tecnológico en las carreras eléctricas.
La asociación se enfocará en tres áreas principales: aumentar el conocimiento sobre el uso de equipos de seguridad, inspirar talento en seguridad automotriz y desarrollar tecnologías de seguridad para vehículos eléctricos. El acuerdo incluye activaciones de marca, con el logo de Autoliv en los autos de seguridad y médicos en las pistas.
Objetivos clave incluyen:
- Promover el uso del cinturón de seguridad y sistemas avanzados de seguridad
- Fomentar prácticas de conducción segura
- Desarrollar tecnologías de seguridad innovadoras para vehículos eléctricos
- Involucrar a la audiencia global de Formula E para promover la conciencia sobre seguridad
Autoliv (NYSE: ALV)는 2025년 4월부터 ABB FIA 포뮬러 E 월드 챔피언십과 공식 모빌리티 안전 파트너로서 전략적 파트너십을 발표했습니다. 이번 협력은 전기차 경주에서 자동차 안전 인식과 기술 발전을 촉진하는 것을 목표로 합니다.
파트너십은 세 가지 핵심 분야에 집중합니다: 안전 장비 사용 이해 증진, 자동차 안전 분야 인재 육성, 전기차 안전 기술 개발. 계약에는 경주 현장의 안전 및 의료 차량에 Autoliv 로고가 노출되는 브랜드 활성화도 포함됩니다.
주요 목표는 다음과 같습니다:
- 안전벨트 사용 및 첨단 안전 시스템 홍보
- 안전 운전 습관 장려
- 전기차용 최첨단 안전 기술 개발
- 포뮬러 E의 전 세계 관객과 소통하여 안전 인식 증진
Autoliv (NYSE : ALV) a annoncé un partenariat stratégique avec le ABB FIA Formula E World Championship en tant que Partenaire Officiel de Sécurité Mobilité, à compter d'avril 2025. Cette collaboration vise à promouvoir la sensibilisation à la sécurité automobile et les avancées technologiques dans la course électrique.
Le partenariat se concentrera sur trois axes principaux : accroître la compréhension de l'utilisation des équipements de sécurité, inspirer les talents en sécurité automobile et développer des technologies de sécurité pour les véhicules électriques. L'accord comprend des activations de marque, avec le logo Autoliv apposé sur les véhicules de sécurité et médicaux lors des courses.
Objectifs clés :
- Promouvoir l'utilisation des ceintures de sécurité et des systèmes de sécurité avancés
- Encourager des pratiques de conduite sécuritaires
- Développer des technologies de sécurité de pointe pour les véhicules électriques
- Engager le public mondial de Formula E pour sensibiliser à la sécurité
Autoliv (NYSE: ALV) hat eine strategische Partnerschaft mit der ABB FIA Formula E World Championship als offizieller Mobilitätssicherheits-Partner ab April 2025 angekündigt. Die Zusammenarbeit zielt darauf ab, das Bewusstsein für Fahrzeugsicherheit und technologische Fortschritte im elektrischen Rennsport zu fördern.
Die Partnerschaft konzentriert sich auf drei Kernbereiche: das Verständnis für die Nutzung von Sicherheitsausrüstung zu erhöhen, Talente im Bereich Fahrzeugsicherheit zu fördern und Sicherheits-technologien für Elektrofahrzeuge zu entwickeln. Die Vereinbarung umfasst Markenaktivierungen, wobei das Autoliv-Logo auf Sicherheits- und medizinischen Fahrzeugen an Rennstrecken sichtbar sein wird.
Wesentliche Ziele umfassen:
- Förderung der Nutzung von Sicherheitsgurten und fortschrittlichen Sicherheitssystemen
- Ermutigung zu sicherem Fahrverhalten
- Entwicklung modernster Sicherheitstechnologien für Elektrofahrzeuge
- Ansprache des globalen Publikums von Formula E zur Steigerung des Sicherheitsbewusstseins
- None.
- None.
Today Autoliv announced that the company will be the new Official Mobility Safety Partner for ABB FIA Formula E World Championship. The partnership provides Autoliv with a platform to showcase its expertise and improve awareness of automotive safety in an electric racing setting.
"We are proud to partner with Formula E and showcase our expertise in automotive and electrical safety," said Gabriella Etemad, Senior Vice President Communications of Autoliv. This partnership represents a significant milestone in our journey to show how we empower safety within the automotive industry.
The first year of the partnership between Autoliv and Formula E will focus on three core areas:
- Increase the usage and understanding of safety equipment: Through Formula E's platform and fan base, Autoliv aims to inspire people to always use seatbelts, choose vehicles equipped with advanced safety systems, and to drive safely in every traffic situation.
- Inspire current and future talent: Autoliv aims to promote safety mindset with a global audience of all ages, sharing a common interest in automotive advancements and inspiring careers within the automotive safety sector.
- Electrical car safety: Over the coming years, Autoliv will continue to explore and develop cutting-edge safety technologies for electrical vehicles.
"This collaboration is a testament to our dedication to making vehicles safer for everyone, and we are enthusiastic about the opportunities this partnership can bring for advancing global automotive safety standards," said Gabriella Etemad.
Tiziana Di Gioia, Chief Commercial Officer, Formula E, said, "As we have some of the fastest and most advanced race cars in global motorsport going wheel to wheel on our circuits, safety is our number one priority. This focus and attention to detail aligns perfectly with Autoliv's own ethos and business strategy. Collectively, we won't just promote vehicle safety to our current fan and consumer bases but look how we can continually develop and deploy cutting edge systems in both the motorsport and automotive industries."
The agreement begins in April 2025 and will feature several branding activations. This includes the Autoliv logo on the safety and medical car, as well as local activations at various racing locations.
For more information about Formula E.
Inquiries:
Media: media@autoliv.com
Emelie Ericson, Tel +46 70 957 81 35, Gabriella Etemad, Tel +46 70 612 64 24
Investors & Analysts: ir@autoliv.com
Anders Trapp, Tel +46 709 578 171, Henrik Kaar, Tel +46 709 578 114
About Autoliv
Autoliv, Inc. (NYSE: ALV; Nasdaq Stockholm: ALIV.sdb) is the worldwide leader in automotive safety systems. Through our group companies, we develop, manufacture and market protective systems, such as airbags, seatbelts, and steering wheels for all major automotive manufacturers in the world, as well as mobility safety solutions, such as commercial vehicles and electrical safety solutions. At Autoliv, we challenge and re-define the standards of mobility safety to sustainably deliver leading solutions. In 2024, our products saved approximately 37,000 lives and reduced around 600,000 injuries.
We have operations in 25 countries, and we drive innovation, research, and development at our 13 technical centers. Our 65,000 employees are passionate about our vision of Saving More Lives and quality is at the heart of everything we do. Sales in 2024 amounted to
About Formula E and the ABB FIA Formula E World Championship:
As the world's first all-electric FIA World Championship and the only sport-certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world's most iconic cities providing an elite motorsport platform for the world's leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters, and host cities is united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and the planet.
For Formula E media enquiries, please contact - media@fiaformulae.com
Safe Harbor Statement
This report contains statements that are not historical facts but rather forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include those that address activities, events or developments that Autoliv, Inc. or its management believes or anticipates may occur in the future. All forward-looking statements are based upon our current expectations, various assumptions and data available from third parties. Our expectations and assumptions are expressed in good faith and we believe there is a reasonable basis for them. However, there can be no assurance that such forward-looking statements will materialize or prove to be correct as forward-looking statements are inherently subject to known and unknown risks, uncertainties and other factors which may cause actual future results, performance or achievements to differ materially from the future results, performance or achievements expressed in or implied by such forward-looking statements. Numerous risks, uncertainties and other factors may cause actual results to differ materially from those set out in the forward-looking statements, including general economic conditions and fluctuations in the global automotive market. For any forward-looking statements contained in this or any other document, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and we assume no obligation to update publicly or revise any such statements in light of new information or future events, except as required by law.
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SOURCE Autoliv
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