Alkami Launches First-to-Market Business Banking Digital Maturity Assessment
Alkami Technology (Nasdaq: ALKT) has launched its Business Banking Digital Maturity Assessment, a first-to-market tool designed for financial institutions to evaluate their digital banking capabilities. The assessment, developed from a study of 150 digital decision makers in U.S. banks and credit unions, helps institutions benchmark their digital maturity and receive actionable recommendations.
The tool evaluates key dimensions including payments, data and marketing capabilities, digital account creation, subuser management, and accounting/ERP system integration. It categorizes institutions into four cohorts based on how they leverage culture, strategy, and technology to drive results.
The assessment is freely available to all financial institutions and aims to help them align with business clients' demands for seamless, digital-first banking experiences. The initiative was developed in partnership with Emerald Research Group and financial services influencer Jim Marous.
Alkami Technology (Nasdaq: ALKT) ha lanciato il suo Business Banking Digital Maturity Assessment, un tool innovativo progettato per le istituzioni finanziarie per valutare le loro capacità di banking digitale. La valutazione, sviluppata a partire da uno studio su 150 decisori digitali in banche e cooperative di credito negli Stati Uniti, aiuta le istituzioni a misurare la loro maturità digitale e a ricevere raccomandazioni pratiche.
Il tool valuta dimensioni chiave tra cui pagamenti, capacità di gestione dei dati e marketing, creazione di conti digitali, gestione degli utenti secondari e integrazione dei sistemi contabili/ERP. Classifica le istituzioni in quattro categorie in base a come sfruttano cultura, strategia e tecnologia per ottenere risultati.
La valutazione è disponibile gratuitamente per tutte le istituzioni finanziarie e mira ad aiutarle a allinearsi alle esigenze dei clienti aziendali per esperienze bancarie fluide e orientate al digitale. L'iniziativa è stata sviluppata in partnership con Emerald Research Group e l'influencer dei servizi finanziari Jim Marous.
Alkami Technology (Nasdaq: ALKT) ha lanzado su Business Banking Digital Maturity Assessment, una herramienta innovadora diseñada para que las instituciones financieras evalúen sus capacidades bancarias digitales. La evaluación, desarrollada a partir de un estudio de 150 tomadores de decisiones digitales en bancos y cooperativas de crédito en EE. UU., ayuda a las instituciones a medir su madurez digital y recibir recomendaciones prácticas.
La herramienta evalúa dimensiones clave que incluyen pagos, capacidades de datos y marketing, creación de cuentas digitales, gestión de subusuarios e integración del sistema contable/ERP. Clasifica a las instituciones en cuatro cohortes según cómo aprovechan la cultura, la estrategia y la tecnología para generar resultados.
La evaluación está disponible gratuitamente para todas las instituciones financieras y tiene como objetivo ayudarlas a alinearse con las demandas de los clientes comerciales para experiencias bancarias fluidas y centradas en lo digital. La iniciativa fue desarrollada en colaboración con Emerald Research Group y el influenciador de servicios financieros Jim Marous.
알카미 테크놀로지(Nasdaq: ALKT)는 금융 기관들이 디지털 뱅킹 역량을 평가할 수 있도록 고안된 최초의 시장 도구인 비즈니스 뱅킹 디지털 성숙도 평가를 출시했습니다. 이 평가는 미국의 150명의 디지털 의사결정자를 대상으로 한 연구를 바탕으로 개발되었으며, 기관들이 디지털 성숙도를 벤치마킹하고 실행 가능한 권장 사항을 받을 수 있도록 돕습니다.
이 도구는 지불, 데이터 및 마케팅 역량, 디지털 계좌 생성, 하위 사용자 관리, 회계/ERP 시스템 통합 등 주요 차원을 평가합니다. 기관들이 결과를 이끌어내기 위해 문화, 전략, 기술을 사용하는 방식에 따라 네 가지 집단으로 분류합니다.
이 평가는 모든 금융 기관에 무료로 제공되며, 원활하고 디지털 중심의 뱅킹 경험에 대한 기업 고객의 요구에 부응하도록 돕는 것을 목표로 합니다. 이 이니셔티브는 에메랄드 리서치 그룹 및 금융 서비스 인플루언서 짐 마로우스와 협력하여 개발되었습니다.
Alkami Technology (Nasdaq: ALKT) a lancé son Business Banking Digital Maturity Assessment, un outil novateur conçu pour les institutions financières afin d'évaluer leurs capacités bancaires numériques. L'évaluation, développée à partir d'une étude menée auprès de 150 décideurs numériques dans des banques et des coopératives de crédit aux États-Unis, aide les institutions à mesurer leur maturité numérique et à recevoir des recommandations concrètes.
L'outil évalue des dimensions clés comprenant les paiements, les capacités en matière de données et de marketing, la création de comptes numériques, la gestion des sous-utilisateurs et l'intégration des systèmes comptables/ERP. Il classe les institutions en quatre catégories en fonction de leur utilisation de la culture, de la stratégie et de la technologie pour générer des résultats.
Cette évaluation est disponible gratuitement pour toutes les institutions financières et vise à les aider à s'aligner sur les demandes des clients commerciaux pour des expériences bancaires fluides et centrées sur le numérique. L'initiative a été développée en partenariat avec Emerald Research Group et l'influenceur des services financiers Jim Marous.
Alkami Technology (Nasdaq: ALKT) hat seine Business Banking Digital Maturity Assessment eingeführt, ein innovatives Werkzeug, das für Finanzinstitute entwickelt wurde, um ihre digitalen Bankfähigkeiten zu bewerten. Die Bewertung, die aus einer Studie mit 150 digitalen Entscheidungsträgern in US-Banken und -Kreditgenossenschaften entstand, hilft den Instituten, ihre digitale Reife zu benchmarken und umsetzbare Empfehlungen zu erhalten.
Das Tool bewertet wichtige Dimensionen, darunter Zahlungen, Daten- und Marketingfähigkeiten, digitale Kontoerstellung, Verwaltung von Unterbenutzern und Integration von Buchhaltungs-/ERP-Systemen. Es kategorisiert die Institute in vier Kohorten, basierend darauf, wie sie Kultur, Strategie und Technologie nutzen, um Ergebnisse zu erzielen.
Die Bewertung ist für alle Finanzinstitute kostenlos verfügbar und zielt darauf ab, ihnen zu helfen, sich den Anforderungen ihrer Geschäftskunden nach nahtlosen, digitalen Banking-Erfahrungen anzupassen. Die Initiative wurde in Partnerschaft mit der Emerald Research Group und dem Finanzdienstleistungs-Influencer Jim Marous entwickelt.
- First-to-market position in business banking digital assessment tools
- Free availability to all financial institutions, potentially expanding market reach
- J.D. Power certification for outstanding mobile banking platform experience
- None.
Insights
The launch of Alkami's Business Banking Digital Maturity Assessment marks a significant strategic initiative that could strengthen the company's market position in the competitive digital banking solutions sector. This development is particularly noteworthy for three key reasons:
Strategic Market Positioning
- The assessment tool positions Alkami as a thought leader in the digital banking transformation space, potentially creating new sales pipeline opportunities
- The partnership with respected industry figure Jim Marous and Emerald Research Group adds credibility and could accelerate adoption
- The J.D. Power certification for mobile banking excellence reinforces Alkami's technological capabilities and market credibility
Revenue Generation Potential
- While offered for free, the assessment tool serves as a sophisticated lead generation mechanism
- By identifying gaps in financial institutions' digital capabilities, it creates natural upsell opportunities for Alkami's core products
- The data collected through the assessment provides valuable market intelligence that could inform product development and sales strategies
Market Timing and Competitive Advantage
- The tool addresses growing pressure on financial institutions to digitize their business banking services
- Being first-to-market with this assessment tool creates a competitive advantage in lead generation and market intelligence gathering
- The comprehensive evaluation framework (culture, strategy and technology) differentiates it from traditional technical assessments
While this launch may not directly impact immediate financial results, it represents a sophisticated market development strategy that could drive long-term growth through enhanced lead generation, market intelligence and positioning as a strategic transformation partner for financial institutions.
Helping banks and credit unions assess and advance their business banking digital strategies
The Business Banking Digital Maturity Assessment offers a comprehensive framework for banks and credit unions to assess their current digital capabilities and identify opportunities to align with the demands of business clients. Leveraging insights from Alkami's extensive research on digital maturity in business banking, the assessment benchmarks a bank or credit union against the research baseline, categorizes it into one of four cohorts based on the answers, and provides actionable recommendations to accelerate the institution's digital transformation.
"With this research, we wanted to go beyond traditional digital banking metrics and explore how the combination of culture, strategy, and technology creates a sustainable competitive advantage for institutions that leverage their digital banking channel for both sales and service," said Allison Cerra, chief marketing officer for Alkami. "The results of the assessment can be used by financial institutions to take decisive steps in elevating their business banking strategies."
With businesses increasingly demanding seamless, digital-first banking experiences, financial institutions face unprecedented pressure to innovate and modernize. Alkami's new tool helps financial institutions understand their current position within the digital maturity spectrum — ranging from basic digital capabilities to advanced, fully integrated solutions. The assessment evaluates key dimensions and capabilities including payments, data and marketing capabilities, digital account creation, subuser management, accounting and ERP system integration, and more.
"Digital maturity has become more than just a competitive advantage — it's a critical determinant of business success," said Jim Marous, owner and chief executive officer of the Digital Banking Report. "What sets the leaders apart isn't merely their technology stack — it's their holistic approach to combining culture, strategy, and technology to achieve superior results."
The Business Banking Digital Maturity Assessment is freely available to all financial institutions and can be taken here.
Alkami has been certified by J.D. Power for providing "An Outstanding Mobile Banking Platform Experience1."
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
1J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards. | |||||||||
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SOURCE Alkami Technology, Inc.
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