Alaska Airlines announces heightened mask enforcement

Rhea-AI Summary

Alaska Airlines has implemented stricter mask enforcement protocols for its flights to enhance safety. Flight attendants can now issue a final warning, symbolized by a yellow card, to passengers who repeatedly refuse to wear masks. This action may lead to a review of the guest's travel privileges. Alaska Airlines, serving over 115 destinations and recognized for its low fares and customer service, emphasizes adherence to health guidelines during the ongoing pandemic.

Positive

• Enhanced safety protocols may improve passenger confidence in air travel.
• Continued operations across 115 destinations support essential cargo and travel services.

Negative

• Potential for negative customer experience due to heightened enforcement of mask policies.

SEATTLE, June 30, 2020 /PRNewswire/ -- For the safety and health of everyone on board its flights, Alaska Airlines announced today that its flight attendants will be able to issue a final notice to any guest who repeatedly refuses to wear a mask or face covering.

With that warning – in the form of a yellow card handed to them – the guest's travel will be reviewed and could be suspended for a period. It's a decision that would not be made lightly.

Read more about why the change is needed on Alaska's Blog, and how Alaska is stepping up with Next-Level Care.

Alaska Airlines and its regional partners serve more than 115 destinations across the United States and North America, providing essential air service for our guests along with moving crucial cargo shipments, such as food, medicine, mail and e-commerce deliveries. With hubs in Seattle; San Francisco; Los Angeles; Portland, Oregon; and Anchorage, Alaska, the airline is known for low fares, award-winning customer service and sustainability efforts. With Alaska and its Global Partners, guests can earn and redeem miles on flights to more than 800 destinations worldwide. Learn more about Alaska at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).

View original content:http://www.prnewswire.com/news-releases/alaska-airlines-announces-heightened-mask-enforcement-301086401.html

SOURCE Alaska Airlines

FAQ

What is the new mask enforcement policy by Alaska Airlines?

Alaska Airlines has introduced a policy allowing flight attendants to issue a final warning to passengers who refuse to wear masks, which could lead to a review of their travel privileges.

When was the new mask policy announced by Alaska Airlines?

The new mask enforcement policy was announced on June 30, 2020.

How many destinations does Alaska Airlines serve?

Alaska Airlines serves over 115 destinations across the United States and North America.

What is the stock symbol for Alaska Airlines?

The stock symbol for Alaska Airlines is ALK.

How does Alaska Airlines ensure safety during flights?

Alaska Airlines has implemented various safety measures, including heightened mask enforcement to protect passengers and crew.