Ackroo Signs Partnership Agreement with Buz Club Software

Rhea-AI Summary

Ackroo Inc. (TSX-V: AKR; OTC: AKRFF) has signed an exclusive reseller agreement with Buz Club Software to market their club management platform in Canada. This partnership aims to enhance product offerings for both companies, combining capabilities from Ackroo's GGGolf platform with Buz’s solutions, which are currently used by over 120 clubs in the U.S. The collaboration focuses on creating a comprehensive solution for golf clubs, featuring integrated accounting and point-of-sale services, intending to capture a larger market share.

Positive

• Exclusive reseller agreement with Buz Club Software to enhance offerings in Canada.
• Opportunity to integrate GGGolf features with Buz’s club management software.
• Potential access to over 120 existing U.S. clubs using Buz's platform.

Negative

• None.

Ackroo signs exclusive Canadian reseller agreement

HAMILTON, Ontario, March 22, 2022 (GLOBE NEWSWIRE) -- Ackroo Inc. (TSX-V: AKR; OTC: AKRFF) (the “Company”), a loyalty marketing, payments and point-of-sale technology and services provider, and Buz Club Software (“Buz”), an all-in-one club management platform and service provider, are pleased to announce that the two companies have signed a joint marketing partnership agreement for Ackroo to become the exclusive reseller of Buz Club Software in Canada. Buz Club Software currently has over 120 Clubs primarily in the United States utilizing their all-in-one platform. Ackroo will assist Buz in evolving their product to have product parity to their GGGolf platform where Buz clients will gain many of the unique features and benefits that the GGGolf platform provides while still maintaining the robust feature set Buz offers. Ackroo GGGolf clients will gain the various Buz related enhancements by upgrading to the new combined product adding features like integrated in-house accounting, restaurant point-of-sale, integrated web services and more. The two companies believe their combined efforts will lead to greater growth for both organizations and a better all-round offering for their growing customer bases.

“We are very excited about our partnership with Buz Club Software,” commented Steve Levely, CEO of Ackroo. “As we continue to pivot our business towards more point-of-sale solutions to complement our marketing and payments offerings, having a full solution for our golf club clients was an important next step for that customer segment. As we explored build versus buy versus partner decisions, we decided partnering was in the best interest of Ackroo at this time in order to swiftly provide a wider product offering to this growing customer base of ours. Over the past year we have learned that in order to really scale our club business we need to provide a full solution to our clients which includes all of the features GGGolf has today but also needs to include our own accounting offering, restaurant point-of-sale and expanded web services for that all-in-one offering the market is demanding. The team at Buz have built an-all-in one solution where aspects like their accounting functionality and web services are industry leading. Combine those aspects with GGGolf’s market leading tee sheet, lottery and management platform and there is a very compelling offering for our combined growing customers and in turn a much larger market share to win together versus apart.”

"Since 1997 Buz Club Software's dedication to innovation has been a core driver of our growth," said Maria Sanyshyn, Vice President at Buz Club Software. "Over 120 clubs are already realizing the power of our all-in-one solution and we're excited to accelerate Buz's growth by partnering with Ackroo to bring the benefits of the Buz platform to Ackroo-GGGolf customers."

About Buz Club Software
Founded in 1997, Buz Club Software has become an established leader in the club management software industry. With decades of experience as club managers, controllers and members Buz Club Software provides high quality, cost-effective club management products to clients throughout the United States and Canada. For more information, visit www.buzsoftware.com.

About Ackroo
Through vendor and industry consolidation, Ackroo provides marketing, payment, and point-of-sale solutions for merchants of all sizes. Ackroo’s self-serve, data driven, cloud-based marketing platform helps merchants in-store and online process and manage loyalty, gift card and promotional transactions at the point of sale. Ackroo’s payment services provide merchants with low-cost payment processing options through some of the world’s largest payment technology and service providers. Ackroo’s hybrid management and point-of-sale solutions help manage and optimize the general operations for niche industry’s including golf clubs, automotive dealers and more. All solutions are focused on helping to consolidate, simplify and improve the merchant marketing, payments, and point-of sale ecosystem for their clients. Ackroo is headquartered in Hamilton, Ontario, Canada. For more information, visit: www.ackroo.com.

For further information, please contact:

Steve Levely
Chief Executive Officer | Ackroo
Tel: 416-360-5619 x730
Email: slevely@ackroo.com

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements
This release contains forecasts and forward-looking statements that are not guarantees of future performance and activities and are subject to risks and uncertainties. The Company has based these forward-looking statements on assumptions and assessments made by its management in light of their experience and their perception of historical trends, current conditions, expected future developments and other factors they believe to be appropriate. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, but are not limited to: the Company’s ability to raise enough capital to support the Company’s go forward plans; the overall global economic environment; the impact of competition and new technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; changes in the Company’s strategy; government regulations and approvals; changes in customers’ budgeting priorities; plus other factors that may arise. Any forward-looking statements in this press release are made as of the date hereof, and the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

FAQ

What is the significance of Ackroo's partnership with Buz Club Software?

Ackroo's partnership with Buz Club Software allows it to become the exclusive reseller of Buz's club management platform in Canada, enhancing its service offerings for golf club clients.

How does Ackroo plan to enhance its product offerings with Buz Club Software?

Ackroo aims to integrate various features from Buz's platform, including accounting and point-of-sale services, with its existing GGGolf offerings.

What market does Ackroo target with this new agreement?

The new agreement primarily targets the golf club market in Canada, leveraging Buz's existing U.S. clientele.

What benefits will Ackroo GGGolf clients receive from the partnership?

Ackroo GGGolf clients will gain enhancements such as integrated accounting, restaurant point-of-sale, and additional web services.

What is the expected outcome of the collaboration between Ackroo and Buz Club Software?

The companies expect the partnership to drive growth for both organizations and improve offerings for their customer bases.