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Zilliant to Supply AGCO with Modernized Pricing for Agricultural Machinery

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AGCO partners with Zilliant for a global pricing program, aiming for faster and more relevant pricing for its highly configurable products. The collaboration is expected to streamline pricing processes, increase dealer and customer satisfaction, and enhance competitiveness in the market.
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The integration of Zilliant's pricing lifecycle management system into AGCO Corporation's global operations represents a significant strategic move within the agricultural machinery and precision ag technology sector. This adoption of advanced pricing analytics and AI-driven tools is a clear indication of AGCO's commitment to enhancing operational efficiency and competitiveness. By streamlining the pricing process, AGCO is poised to respond more adeptly to market fluctuations, which could translate into improved margins and increased market share. Moreover, the ability to adjust prices dynamically in response to economic changes is particularly important for a company operating in a sector susceptible to volatile commodity prices and trade policies. This technological enhancement may also bolster investor confidence in AGCO's ability to maintain profitability during uncertain economic times.

AGCO's partnership with Zilliant could have a tangible impact on the company's financial performance. By automating and centralizing the pricing process, AGCO is likely to see a reduction in operational costs, which could improve the bottom line. The anticipated time savings and increased satisfaction for dealers and customers suggest an improvement in customer relationship management, potentially leading to higher sales volumes. Investors should monitor upcoming financial statements for evidence of these efficiencies translating into financial gains. Furthermore, this move could signal AGCO's potential for long-term growth and its adaptability to technological advancements, factors that are often attractive to shareholders looking for sustainable investments.

From a supply chain perspective, AGCO's initiative to implement a global pricing program is a step towards greater coherence across its international distribution network. The ability to tailor pricing to individual brands and regions while maintaining a centralized system addresses the complexity of AGCO's supply chain, potentially leading to better inventory management and reduced lead times. This can be particularly beneficial in an industry where the timing of equipment delivery can be critical to customers' operational success. The impact on the supply chain could extend to improved demand forecasting and a more strategic approach to global logistics, ultimately supporting AGCO's market position.

  • AGCO Corporation will deploy a single global pricing program powered by Zilliant
  • Prices for AGCO’s highly configurable products with extensive options can be tailored to individual brands and regions
  • Faster, more market-relevant pricing gives manufacturers a competitive advantage

AUSTIN, Texas--(BUSINESS WIRE)-- Zilliant, the leader in pricing lifecycle management, today announced a strategic relationship with AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology.

AGCO will leverage Zilliant for faster, more relevant pricing, saving hundreds of hours spent during the pricing process and increasing satisfaction among its dealers, customers and sales team.

With global brands, product lines and over 3,000 independent dealers and distributors in approximately 140 countries, ​AGCO faces complex pricing and bundling decisions for highly configured products with an extensive list of available options.

Zilliant’s platform will create one seamless process across AGCO’s various brands and regions, enabling pricing calibrated to each, while allowing prices to be dynamically updated based on changes in today’s fast-moving economy.

“With Zilliant, we’ve found an expert with the proven ability to transform pricing from manual processes to a centralized and automated system,” said Damon Audia, AGCO Senior Vice-President and Chief Financial Officer. “This new platform will allow us to modernize how we value-base price our products, leverage discounts and become more responsive to our farmers and dealers.”

“AGCO is a perfect example of how a forward-thinking approach to digital transformation and dynamic pricing creates a competitive advantage,” said Zilliant CEO Pascal Yammine. “We feel we’re the perfect fit to help them manage all the possible configurations of equipment and the varying rules of sales channels in different markets and optimize their approach to pricing.”

To learn more about how Zilliant is helping businesses put pricing at the heart of their business, visit zilliant.com.

About Zilliant

Zilliant helps businesses put pricing at the heart of their business by managing the entire pricing lifecycle. Zilliant’s data science, cloud-native software and passion for customer success deliver the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps businesses unlock the full power of pricing at zilliant.com.

About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio, including core brands like Fendt®, GSI®, Massey Ferguson®, Precision Planting®, and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $14.4 billion in 2023. For more information, visit www.AGCOcorp.com. For company news, information, and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.###

Treble

Matt Grant

zilliant@treblepr.com

Source: Zilliant

FAQ

What is the strategic relationship announced by AGCO ?

AGCO announced a strategic relationship with Zilliant, a pricing lifecycle management leader, to deploy a global pricing program for AGCO's products.

What is the ticker symbol for AGCO ?

The ticker symbol for AGCO is AGCO.

How many independent dealers and distributors does AGCO have?

AGCO has over 3,000 independent dealers and distributors in approximately 140 countries.

What is the goal of leveraging Zilliant for AGCO ?

AGCO aims to achieve faster, more relevant pricing, save time during the pricing process, and increase satisfaction among dealers, customers, and the sales team by leveraging Zilliant.

Who is the Senior Vice-President and Chief Financial Officer of AGCO ?

Damon Audia is the Senior Vice-President and Chief Financial Officer of AGCO

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Farm & Heavy Construction Machinery
Farm Machinery & Equipment
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United States of America
DULUTH