Adlucent Unveils BEACON Application on Google Cloud Marketplace, Expanding Client Solutions
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Insights
The introduction of Adlucent's BEACON application on Google Cloud Marketplace signifies a strategic step for the company in expanding its digital marketing capabilities. The integration of first-party data with BigQuery and the enhancement of conversions through the Google Ads API could potentially lead to more informed and effective advertising campaigns. This development is poised to offer advertisers a competitive edge in a data-driven market, where the ability to analyze and utilize data efficiently translates into better targeting and higher return on investment (ROI).
From a market research perspective, the demand for privacy-focused data controls is on the rise and BEACON's promise to provide such features aligns with the current market trends. The ability to specify data transfers and enable post-conversion uploads offers advertisers more precise control over their marketing strategies. This level of customization and control is increasingly important as businesses seek to navigate the complexities of data privacy regulations and consumer expectations.
Adlucent's emphasis on privacy-focused data controls within BEACON is a critical aspect in today's environment where data privacy is a paramount concern for consumers and regulators alike. The application's capability to manage first-party data securely could help companies maintain compliance with data protection laws such as GDPR and CCPA. By offering tools that support enhanced privacy measures, Adlucent may be positioning itself as a leader in responsible data management within the digital marketing industry.
It is essential for companies to ensure that their data handling practices are transparent and secure to maintain consumer trust. BEACON's launch in this context could be seen as a proactive approach to the evolving landscape of data privacy. This could potentially shield both Adlucent and its clients from future regulatory penalties and reputational damage that can arise from data mismanagement.
The availability of BEACON on Google Cloud Marketplace could influence Adlucent's financial performance positively by opening up new revenue streams and strengthening its partnership with Google Cloud. As a Google Cloud partner, Adlucent can leverage Google's extensive infrastructure and market reach to scale its operations and potentially attract a broader customer base. This strategic move might be indicative of Adlucent's growth trajectory and could be of interest to investors monitoring the company's performance.
Furthermore, the ability to optimize digital marketing campaigns and maximize revenue potential through BEACON could lead to increased client satisfaction and retention rates. The long-term financial implications may include a more robust and diversified portfolio of services, which can contribute to the company's resilience in the face of market fluctuations. However, it will be important to monitor the adoption rate of BEACON and the actual impact on Adlucent's financials over time.
IRVINE, Calif., March 06, 2024 (GLOBE NEWSWIRE) -- Adlucent, a leading performance media, analytics, and data agency and Advantage Solutions Inc. company, proudly announces the launch of its cutting-edge BEACON application on Google Cloud Marketplace. BEACON enables digital marketers to bring together their first-party data with their data stored in BigQuery, and provides another means to easily implement Google’s enhanced conversions via the Google Ads API, offering optimal flexibility and control over advertiser data. With BEACON, advertisers can benefit from privacy-focused data controls over their first-party data and inform marketing and advertising campaigns with more complete data, helping companies achieve above-and-beyond results for their digital marketing campaigns and maximize revenue potential.
“Bringing Adlucent to Google Cloud Marketplace will help customers quickly deploy, manage, and grow its BEACON application on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Adlucent can now securely scale and support customers on their digital transformation journeys.”
BEACON gives digital marketers more options to implement powerful advertising tools effortlessly, with additional controls over their data, specifying the data they want to transfer from BigQuery to Google Ads and enabling post-conversion uploads.
"We are thrilled to launch our first application, BEACON, on Google Cloud Marketplace. Since our founding, Adlucent has been creating purpose-built technology to better serve our clients and to lead the industry evolution towards always-relevant marketing. The development of BEACON is one more step towards this goal and helping clients and businesses to achieve ever better outcomes with the unification of human + machine," said Ashwani Dhar, CEO of Adlucent.
This strategic move comes on the heels of Adlucent achieving Google Cloud partner status, reinforcing the commitment to delivering unparalleled solutions to clients. With BEACON now available on Google Cloud Marketplace, customers can use an even more robust suite of tools to optimize their advertising efforts.
For more information on BEACON and its features, please visit Google Cloud Marketplace.
About Adlucent
Adlucent is the media, analytics, and data agency that proves outperformance has no limit. Our mantra of better every day is woven throughout our scientific approach to digital marketing, constantly monitoring, adjusting, questioning, and testing new strategies to ensure our clients make breakthroughs, not bets.
At Adlucent, we work hand in hand with retail and services companies to foster transparent partnerships and deliver custom, predictive programs designed to crush marketing goals (and the competition). Our paid media services include search, shopping, social, retail media networks, display video, and programmatic. Fueled by our purpose-built technology, analytics solutions, and performance creative services, Adlucent unifies the best of human + machine to help clients maximize ROI and capture market share.
Headquartered in Austin, Texas, with employees across the United States, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.
Media Contact:
Sarah Abram
Senior Marketing Manager, Adlucent
sarah.abram@adlucent.com
Peter Frost
Press@advantagesolutions.net
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