Advantage Solutions names Dean General new Chief Operating Officer of Branded Services business segment
Advantage Solutions Inc. (NASDAQ: ADV) has appointed Dean General as the new Chief Operating Officer of its Branded Services business unit, effective March 24, 2025. General, bringing over 30 years of consumer goods industry experience, will replace Jack Pestello, who is departing May 1 to pursue other retail leadership opportunities.
General joins from Henkel Consumer Brands, where he served as general manager of retailer brands and senior VP of commercial development. His previous roles include Chief Commercial Officer at Treehouse Foods and leadership positions at Newell Brands, Kraft Heinz, Nabisco, and General Mills.
In his new role, General will oversee Advantage's business unit that provides strategic sales and marketing services to consumer-packaged goods companies, including retail merchandising and omnichannel marketing. He will focus on leveraging the company's retail connectivity, technology, and network scale to enhance productivity and drive growth.
Advantage Solutions Inc. (NASDAQ: ADV) ha nominato Dean General come nuovo Chief Operating Officer della sua unità di business Branded Services, con effetto dal 24 marzo 2025. General, con oltre 30 anni di esperienza nel settore dei beni di consumo, sostituirà Jack Pestello, che lascerà il 1 maggio per perseguire altre opportunità di leadership nel retail.
General proviene da Henkel Consumer Brands, dove ha ricoperto il ruolo di direttore generale dei marchi retailer e vicepresidente senior dello sviluppo commerciale. Le sue esperienze precedenti includono Chief Commercial Officer presso Treehouse Foods e posizioni di leadership in Newell Brands, Kraft Heinz, Nabisco e General Mills.
Nel suo nuovo ruolo, General supervisionerà l'unità di business di Advantage che fornisce servizi strategici di vendita e marketing alle aziende di beni di consumo confezionati, inclusi merchandising al dettaglio e marketing omnicanale. Si concentrerà sull'utilizzo della connettività retail dell'azienda, della tecnologia e della scala della rete per migliorare la produttività e stimolare la crescita.
Advantage Solutions Inc. (NASDAQ: ADV) ha nombrado a Dean General como el nuevo Director de Operaciones de su unidad de negocio de Servicios de Marca, con efecto a partir del 24 de marzo de 2025. General, quien aporta más de 30 años de experiencia en la industria de bienes de consumo, reemplazará a Jack Pestello, quien se marcha el 1 de mayo para buscar otras oportunidades de liderazgo en el comercio minorista.
General proviene de Henkel Consumer Brands, donde se desempeñó como gerente general de marcas minoristas y vicepresidente senior de desarrollo comercial. Sus roles anteriores incluyen Director Comercial en Treehouse Foods y posiciones de liderazgo en Newell Brands, Kraft Heinz, Nabisco y General Mills.
En su nuevo cargo, General supervisará la unidad de negocio de Advantage que proporciona servicios estratégicos de ventas y marketing a empresas de bienes de consumo empaquetados, incluyendo merchandising minorista y marketing omnicanal. Se enfocará en aprovechar la conectividad minorista de la empresa, la tecnología y la escala de la red para mejorar la productividad y impulsar el crecimiento.
Advantage Solutions Inc. (NASDAQ: ADV)는 Dean General을 브랜드 서비스 사업부의 새로운 최고 운영 책임자로 임명했습니다. 이 임명은 2025년 3월 24일부터 효력이 발생합니다. General은 30년 이상의 소비재 산업 경험을 가지고 있으며, 5월 1일에 다른 소매 리더십 기회를 추구하기 위해 떠나는 Jack Pestello를 대신하게 됩니다.
General은 Henkel Consumer Brands에서 소매 브랜드의 총괄 매니저 및 상업 개발의 수석 부사장으로 재직했습니다. 이전에는 Treehouse Foods의 최고 상업 책임자와 Newell Brands, Kraft Heinz, Nabisco 및 General Mills에서 리더십 역할을 수행했습니다.
새로운 역할에서 General은 소비재 포장 회사에 전략적 판매 및 마케팅 서비스를 제공하는 Advantage의 사업부를 감독하게 됩니다. 여기에는 소매 머천다이징 및 옴니채널 마케팅이 포함됩니다. 그는 회사의 소매 연결성, 기술 및 네트워크 규모를 활용하여 생산성을 높이고 성장을 촉진하는 데 집중할 것입니다.
Advantage Solutions Inc. (NASDAQ: ADV) a nommé Dean General comme nouveau directeur des opérations de son unité commerciale Branded Services, à compter du 24 mars 2025. General, fort de plus de 30 ans d'expérience dans l'industrie des biens de consommation, remplacera Jack Pestello, qui partira le 1er mai pour poursuivre d'autres opportunités de leadership dans le secteur de la vente au détail.
General vient de Henkel Consumer Brands, où il a occupé le poste de directeur général des marques de distributeurs et de vice-président senior du développement commercial. Ses précédentes fonctions incluent directeur commercial chez Treehouse Foods et des postes de direction chez Newell Brands, Kraft Heinz, Nabisco et General Mills.
Dans son nouveau rôle, General supervisera l'unité commerciale d'Advantage qui fournit des services stratégiques de vente et de marketing aux entreprises de biens de consommation emballés, y compris le merchandising de détail et le marketing omnicanal. Il se concentrera sur l'exploitation de la connectivité de détail de l'entreprise, de la technologie et de l'échelle du réseau pour améliorer la productivité et stimuler la croissance.
Advantage Solutions Inc. (NASDAQ: ADV) hat Dean General zum neuen Chief Operating Officer seiner Geschäftseinheit Branded Services ernannt, mit Wirkung zum 24. März 2025. General bringt über 30 Jahre Erfahrung in der Konsumgüterindustrie mit und wird Jack Pestello ersetzen, der am 1. Mai geht, um andere Führungspositionen im Einzelhandel zu verfolgen.
General kommt von Henkel Consumer Brands, wo er als Geschäftsführer der Einzelhandelsmarken und Senior VP für Geschäftsentwicklung tätig war. Zu seinen früheren Positionen gehören Chief Commercial Officer bei Treehouse Foods sowie Führungspositionen bei Newell Brands, Kraft Heinz, Nabisco und General Mills.
In seiner neuen Rolle wird General die Geschäftseinheit von Advantage leiten, die strategische Verkaufs- und Marketingdienstleistungen für Unternehmen von verpackten Konsumgütern anbietet, einschließlich Einzelhandelsmerchandising und Omnichannel-Marketing. Er wird sich darauf konzentrieren, die Einzelhandelskonnektivität, Technologie und Netzwerkgröße des Unternehmens zu nutzen, um die Produktivität zu steigern und das Wachstum voranzutreiben.
- Appointment of seasoned executive with 30+ years industry experience
- New COO brings successful track record in driving organizational transformation
- Strong background in implementing strategies for profitable revenue growth
- Departure of current COO after short tenure (joined 2023)
Seasoned retail executive with deep experience and connectivity in the retail and consumer goods industry to replace Jack Pestello, who announced his departure
ST. LOUIS, March 07, 2025 (GLOBE NEWSWIRE) -- Advantage Solutions Inc. (NASDAQ: ADV), a leading provider of business solutions to consumer goods manufacturers and retailers, today announced the appointment of Dean General as the new Chief Operating Officer of its Branded Services business unit effective March 24. General will join the company’s executive leadership team.
General will replace Jack Pestello, who elected to leave Advantage effective May 1 to pursue new leadership opportunities in retail.
General, a seasoned retail executive with more than 30 years of experience at consumer goods companies, will oversee the Advantage business unit that serves as a strategic extension of consumer-packaged goods companies’ sales and marketing teams, with services that include selling to retailers, retail merchandising and omnichannel marketing.
In this role, Dean will lead Advantage’s efforts to leverage its expansive retail connectivity, leading technology and network scale to bring value-added services to clients — guiding how best to perform and pivot to enhance productivity, unlock cash and fuel growth.
“We’re excited to welcome Dean to the team,” said Advantage Solutions CEO Dave Peacock. “Dean’s extraordinary track record driving organizational transformation has helped companies improve capabilities, enhance team and client relationships and drive profitability. I’m confident he will build on our strong foundation and bring new momentum for our Branded Services business at Advantage.”
General joins Advantage from Henkel Consumer Brands where he spent nearly four years as general manager of retailer brands and senior vice president of commercial development, implementing strategies that drove profitable revenue and share growth.
Prior to his time at Henkel, General served as Chief Commercial Officer at Treehouse Foods, where he led the private-brand manufacturer’s commercial transformation, driving profitable revenue and share growth. A dynamic driver of organizational transformation, General also held leadership positions at Newell Brands, The Kraft Heinz Co., Kraft Foods Group, Nabisco and General Mills.
“I am honored and excited for the opportunity to join the Advantage team and build upon its history of extraordinary success helping CPG companies and retailers thrive,” General said. “Advantage is a trusted leader in the industry, and I know first-hand that our CPG clients need, trust and value our best-in-class performance and leading capabilities.”
General earned a Bachelor of Science degree in business from Rider University and holds an Executive Scholar credential from Northwestern University’s Kellogg School of Business.
Pestello, who joined Advantage in 2023, played an integral role in the company’s transformation journey, helping re-segment its business and simplify its operating model.
“Jack has been a trusted partner in streamlining operations across our Branded Services segment amidst an increasingly competitive backdrop, and we wish him the best in his future endeavors,” Peacock said.
About Advantage Solutions
Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods (CPG) brands and retailers. With its data- and technology-powered services, Advantage leverages its unparalleled insights, expertise and scale to help brands and retailers of all sizes generate demand and get products into the hands of consumers, wherever they shop. Whether it’s creating meaningful moments and experiences in-store and online, optimizing assortment and merchandising, or accelerating e-commerce and digital capabilities, Advantage is the trusted partner that keeps commerce and life moving. Advantage has offices throughout North America and strategic investments and owned operations in select international markets. For more information, please visit YourADV.com.
Investor Contact:
Ruben Mella
investorrelations@youradv.com
Media Contact:
Peter Frost
press@youradv.com
FAQ
When will Dean General start as COO of Advantage Solutions' Branded Services unit?
What are Dean General's primary responsibilities at Advantage Solutions (ADV)?
What is Dean General's professional background before joining ADV?
Who is Dean General replacing at Advantage Solutions (ADV)?
