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AdTheorent Holding Company, Inc. (Nasdaq: ADTH) is a pioneering digital media platform that leverages cutting-edge machine learning technology to provide performance-driven, privacy-forward programmatic advertising solutions. The company specializes in executing data-driven digital advertising campaigns for both brands and advertising agencies, ensuring measurable value and compliance with privacy standards.
Headquartered in New York, AdTheorent operates with fourteen locations across the United States and Canada, extending its services globally, including regions such as Canada and the United Kingdom. The United States remains the primary revenue generator for the company.
AdTheorent's core offerings are powered by its advanced machine learning platform, enabling predictive targeting, algorithmic audience solutions, and geo-intelligence. The platform focuses on non-sensitive data to create predictive models that optimize ad delivery based on real-time audience behavior. The company's in-house creative studio, Studio A\/T, enhances the customer experience by delivering tailored advertising content.
In recent financial highlights, AdTheorent reported a 15.2% increase in fourth-quarter revenue for 2023, amounting to $59.7 million, and a gross profit margin improvement to 53.1%. Despite facing a net income decrease to $1.3 million, the company showed considerable growth in adjusted EBITDA and maintained robust adjusted gross profit margins.
AdTheorent has garnered numerous accolades, including the “Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards, AI Breakthrough Awards, and Frost & Sullivan's “Digital Advertising Leadership Award.” The company’s commitment to innovation and a superior workplace environment earned it recognition as a Crain’s Top 100 Best Place to Work in NYC for ten consecutive years.
In a significant development, AdTheorent announced a definitive agreement to be acquired by Cadent, LLC in an all-cash transaction valued at approximately $324 million, marking a pivotal transition to becoming a privately held entity. This acquisition is poised to expand AdTheorent's scale and resources, further enhancing its market-leading position in the omnichannel advertising space.
AdTheorent's strategic focus includes fostering partnerships with major global holding firms, advancing self-service capabilities, and leading innovations in the post-cookie digital advertising landscape. The company continues to drive success through its customer-centric approach and technological advancements, ensuring high-performance advertising outcomes for its clients.
AdTheorent Holding Company (Nasdaq: ADTH) announced it will report its fourth quarter and fiscal year financial results for the period ending December 31, 2022, on March 2, 2023, after market close. A conference call and webcast will follow at 4:30 p.m. ET to discuss these results. AdTheorent specializes in programmatic digital advertising, employing advanced machine learning technology to optimize advertising campaigns while prioritizing privacy. The company has received numerous accolades, including being named a Top 50 Programmatic Power Player by AdExchanger and a consistent recipient of awards for innovation and workplace excellence.
AdTheorent (NASDAQ: ADTH) announced the appointment of Patrick Elliott as Chief Financial Officer, effective January 30, 2023. He succeeds Chuck Jordan, who has held financial roles at the company since 2017. Elliott brings over 20 years of financial leadership experience, including roles at Skillsoft and Maxar Technologies, where he oversaw strategic growth initiatives and financial planning. CEO James Lawson expressed confidence in Elliott's ability to drive shareholder value through his expertise in the technology landscape. AdTheorent is recognized for its innovative advertising solutions using machine learning technology.
AdTheorent has launched the Predictive Audience Builder, a suite of customizable machine learning tools designed to enhance audience reach and quality for advertisers. This innovative platform allows users to create predictive models that score audience quality without relying on personally identifiable information or cookies. The tool utilizes primary-sourced seed data to generate audience profiles tailored to specific marketing strategies, offering flexibility across various verticals. Notably, Southeast Toyota Distributors and 22Squared are among the first clients to implement this solution. This launch positions AdTheorent as a leader in privacy-forward digital advertising.
AdTheorent (Nasdaq: ADTH) will have its CEO, Jim Lawson, present at the 25th Annual Needham Growth Conference on January 11, 2023, at 3:00 p.m. Eastern Time. The presentation will be available via a live webcast at investors.adtheorent.com, with an archived replay offered later. AdTheorent utilizes advanced machine learning for effective digital advertising campaigns, focusing on privacy-forward solutions and real-world value for advertisers.
AdTheorent (ADTH) released its Q3 2022 financial results, reporting a 4.9% decline in revenue to $37.6 million. Gross profit fell by 11.3% to $18.0 million, with a margin of 47.9%. Adjusted Gross Profit also decreased 3.1% to $24.7 million. However, net income increased to $5.7 million, aided by $8.6 million in mark-to-market gains. Active customers rose 11% to 339, while CTV revenue surged 36% to $3.6 million. The company remains optimistic despite macroeconomic challenges impacting growth.
AdTheorent Holding Company (Nasdaq: ADTH) will release its Q3 financial results on November 10, 2022, after market close. A conference call will be held at 4:30 p.m. ET on the same day to discuss these results. The company utilizes machine learning technology for digital advertising and is recognized for its innovative products and growth in the industry.
On October 25, 2022, at 1:00 p.m. Eastern Time, AdTheorent Holding Company (Nasdaq: ADTH) CEO Jim Lawson will join a fireside chat with analyst John Roy from Water Tower Research. The discussion will focus on key trends in programmatic advertising, including budget allocations and transaction models, along with updates on AdTheorent's products and technology. A live video webcast will be available through investors.adtheorent.com, with an archived replay to follow.
AdTheorent Health has launched its new Predictive Audiences, designed for healthcare marketers to target audiences more accurately using privacy-first machine learning technology. This innovative solution aggregates health data from various sources, representing over 90% of the U.S. population. The Predictive Audiences approach is highly customizable, HIPAA compliant, and does not rely on personal identifiers. With the capability to process 900 impression-specific signals, AdTheorent aims to significantly enhance advertising performance for healthcare clients. This launch marks a pivotal step towards privacy-conscious marketing solutions.
AdTheorent Holding Company (Nasdaq: ADTH) has been recognized by Crain's New York Business as one of the 100 Best Places to Work in New York City for the ninth consecutive year, ranking 5th in the Large Employer Category and 17th overall. This accolade highlights the company's workplace policies, practices, and employee satisfaction, supported by a survey of over 20,000 employees. AdTheorent is known for its advanced machine learning technology in programmatic digital advertising, focusing on privacy-forward solutions.
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