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AdTheorent Holding Company, Inc. (Nasdaq: ADTH) is a pioneering digital media platform that leverages cutting-edge machine learning technology to provide performance-driven, privacy-forward programmatic advertising solutions. The company specializes in executing data-driven digital advertising campaigns for both brands and advertising agencies, ensuring measurable value and compliance with privacy standards.
Headquartered in New York, AdTheorent operates with fourteen locations across the United States and Canada, extending its services globally, including regions such as Canada and the United Kingdom. The United States remains the primary revenue generator for the company.
AdTheorent's core offerings are powered by its advanced machine learning platform, enabling predictive targeting, algorithmic audience solutions, and geo-intelligence. The platform focuses on non-sensitive data to create predictive models that optimize ad delivery based on real-time audience behavior. The company's in-house creative studio, Studio A\/T, enhances the customer experience by delivering tailored advertising content.
In recent financial highlights, AdTheorent reported a 15.2% increase in fourth-quarter revenue for 2023, amounting to $59.7 million, and a gross profit margin improvement to 53.1%. Despite facing a net income decrease to $1.3 million, the company showed considerable growth in adjusted EBITDA and maintained robust adjusted gross profit margins.
AdTheorent has garnered numerous accolades, including the “Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards, AI Breakthrough Awards, and Frost & Sullivan's “Digital Advertising Leadership Award.” The company’s commitment to innovation and a superior workplace environment earned it recognition as a Crain’s Top 100 Best Place to Work in NYC for ten consecutive years.
In a significant development, AdTheorent announced a definitive agreement to be acquired by Cadent, LLC in an all-cash transaction valued at approximately $324 million, marking a pivotal transition to becoming a privately held entity. This acquisition is poised to expand AdTheorent's scale and resources, further enhancing its market-leading position in the omnichannel advertising space.
AdTheorent's strategic focus includes fostering partnerships with major global holding firms, advancing self-service capabilities, and leading innovations in the post-cookie digital advertising landscape. The company continues to drive success through its customer-centric approach and technological advancements, ensuring high-performance advertising outcomes for its clients.
AdTheorent Holding Company (Nasdaq: ADTH) announced it will report its first quarter financial results on May 9, 2023, following the market close. A conference call to discuss these results will occur at 4:30 p.m. ET the same day. The company focuses on programmatic digital advertising, utilizing advanced machine learning technology to optimize advertising campaigns. Notably, AdTheorent has received several awards for its innovation and workplace environment, including recognition as one of the Top 50 Programmatic Power Players by AdExchanger and multiple accolades for its technology. Interested parties can access the live webcast on the company’s investor relations website.
AdTheorent Holding Company (Nasdaq: ADTH) announced that CEO Jim Lawson will engage in a fireside chat with analyst John Roy on March 15, 2023, at 11:00 a.m. ET. The discussion will highlight the company’s key achievements during its first year as a public entity and outline its strategic priorities for 2023. A live video webcast will be available on the company’s investor relations website, with an archived replay also accessible later. AdTheorent leverages machine learning technology to offer effective advertising solutions, earning multiple awards for its innovative products and workplace culture.
AdTheorent (Nasdaq: ADTH) reported its Q4 and full-year 2022 results, highlighting a 54% growth in Connected Television (CTV) revenue and a 12% increase in Active Customers to 347. Despite these gains, Q4 revenue decreased by 5.8% to $51.8 million, and gross profit fell by 10.3% to $26.5 million. Adjusted EBITDA also declined substantially, down 33.6% year-over-year. Full-year revenue grew slightly by 0.4% to $166.1 million, while net income rose by 13.3% to $28.8 million. The company plans to focus on innovation and profitability despite macroeconomic challenges.
AdTheorent, a leader in programmatic digital advertising, will have CEO Jim Lawson present at the JMP Securities Technology Conference on March 7, 2023, at 9:00 a.m. Pacific Time. The event will be available via live webcast on the company's investor page, with an archive to follow. AdTheorent utilizes advanced machine learning technology to enhance advertising effectiveness while prioritizing privacy. The company has received multiple accolades, including being named a Top 50 Programmatic Power Player by AdExchanger and a six-time recipient of Frost & Sullivan's Digital Advertising Leadership Award.
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