Autodesk Appoints Dara Treseder as Chief Marketing Officer

Rhea-AI Summary

Autodesk, Inc. (NASDAQ: ADSK) announced the appointment of Dara Treseder as its new chief marketing officer, effective October 14, 2022. Treseder, previously at Peloton Interactive, brings extensive experience in marketing, having worked with renowned companies like Carbon, GE, Apple, and Goldman Sachs. She is recognized for her innovative approach and has received multiple accolades including recognition from Forbes as a leading CMO. Her role will center on enhancing Autodesk's global marketing strategy, aiming to drive demand generation and elevate the brand.

Positive

• Dara Treseder's appointment as CMO expected to enhance Autodesk's marketing strategy and brand visibility.
• Treseder's extensive experience in high-impact marketing may lead to better customer engagement.

Negative

• Concerns about continuity in marketing leadership given Treseder's prior commitments.
• Potential experience gaps as she transitions from a different industry sector to Autodesk's diverse market.

SAN FRANCISCO, Sept. 26, 2022 /PRNewswire/ -- Autodesk, Inc. (NASDAQ: ADSK) announced the appointment of Dara Treseder as chief marketing officer, effective on October 14, 2022. Treseder will join Autodesk from Peloton Interactive, where she serves as SVP and global head of marketing, communications and membership. As CMO of Autodesk, Treseder will be responsible for Autodesk's marketing strategy globally, and oversee the company's worldwide marketing, brand & communications, global demand generation, and education business teams. Treseder's expertise in category creation and experience leading high-performing global marketing organizations will help advance Autodesk's mission to empower innovators to achieve the new possible.

"Dara is an innovative, dynamic, and accomplished leader–with a track record of turning customer experience into a competitive advantage for brands. We're thrilled to welcome her to Autodesk," said Steve Blum, chief operating officer and executive vice president of Autodesk. "With her experience leading companies through transformation and driving high impact, creative digital marketing campaigns, Dara will be instrumental in helping Autodesk deliver the world's leading design and make platform to our customers."

"Autodesk helps millions of people design and make a better world for all. I am greatly inspired by its bold mission, inclusive culture, and authentic values," said Treseder. "From greener buildings to smarter products to award-winning TV shows, movies, and games–Autodesk turns ideas into reality. I look forward to advancing the design and make category, and helping empower our customers to solve the most important design, business, and sustainability challenges of our time."

Prior to Peloton, Treseder was chief marketing officer at Carbon, a leading 3D printing technology company. She also previously served as chief marking officer of GE Business Innovations and GE Ventures, and has held marketing leadership roles at Apple and Goldman Sachs.

In 2022, Treseder was recognized by Forbes as the top CMO on its World's Most Influential CMOs list. She's also received recognition from Adweek (Brand Genius; Women Trailblazers), Business Insider (Top 25 Most Innovative CMOs), Inc. (30 Inspirational Women to Watch in Tech), and is a member of the Advertising Hall of Achievement, the premier industry recognition for leaders making a significant impact in the industry and in their communities.

An advocate for public health, Treseder serves as chair of the board of Public Health Institute and is a board director at Robinhood. Treseder holds a Bachelor of Arts cum laude with highest honors from Harvard University and a Masters of Business Administration from Stanford University.

About Autodesk
Autodesk is changing how the world is designed and made. Our technology spans architecture, engineering, construction, product design, manufacturing, media and entertainment, empowering innovators everywhere to solve challenges big and small. From greener buildings to smarter products to more mesmerizing blockbusters, Autodesk software helps our customers to design and make a better world for all. For more information visit autodesk.com or follow @autodesk.

Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2022 Autodesk, Inc. All rights reserved.

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SOURCE Autodesk, Inc.

FAQ

Who is Dara Treseder, the new CMO of Autodesk?

Dara Treseder is the newly appointed chief marketing officer of Autodesk, effective October 14, 2022, with previous roles at Peloton and Carbon.

What are Dara Treseder's responsibilities at Autodesk?

As CMO, Treseder will oversee Autodesk's global marketing strategy, brand communications, and demand generation.

How will Dara Treseder's appointment impact Autodesk?

Her appointment is expected to enhance Autodesk's marketing efforts and customer engagement based on her innovative track record.

When did Autodesk announce the appointment of Dara Treseder?

Autodesk announced Dara Treseder's appointment on September 26, 2022.

What recognition has Dara Treseder received in her career?

Dara Treseder has been recognized by Forbes as a top CMO and has received multiple industry accolades for her marketing leadership.