New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New Superpowers to All
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Insights
With the launch of Adobe's all-new Photoshop beta featuring generative AI capabilities, we're seeing a significant shift in the creative software landscape. The integration of the Firefly Image 3 Foundation Model represents a major technological advancement, harnessing the power of AI to streamline complex editing tasks. This move is likely to solidify Adobe's position as a leader in the creative software market, potentially increasing its competitiveness against rivals.
The introduction of features like Reference Image and Text to Image align with the growing demand for AI-enhanced tools that reduce the time from concept to creation. This upgrade may attract new users and retain existing ones, driving subscription growth. Adobe's focus on AI innovation, which has led to the generation of over 7 billion images since the launch of Firefly, indicates a successful adoption that may reflect positively on the company's recurring revenue model, a key metric for investors.
Adobe's approach to integrating AI responsibly addresses a critical aspect of technology deployment. By incorporating Content Credentials and committing to AI ethics principles of accountability, responsibility and transparency, Adobe is proactively managing legal and ethical risks associated with generative AI. This not only aligns with consumer demand for transparency but also mitigates potential copyright infringement issues.
Adobe's IP indemnification for Firefly-generated content demonstrates awareness of the legal complexities inherent in AI-generated media. This could provide a degree of reassurance to users and investors, potentially reducing legal exposure and safeguarding the company's reputation. It's important for investors to monitor how these policies are enacted and enforced, as they play a role in the long-term viability and acceptance of AI features in content creation tools.
Adobe's emphasis on AI-enhanced features caters to a vast user base, from professionals to novices, broadening its market appeal. By delivering advanced capabilities that greatly enhance productivity and creativity, Adobe is not only solidifying its existing customer base but also potentially capturing a new segment of users who are looking for intuitive, AI-driven design solutions. The company's emphasis on user experience by creating a seamless blend of ideation and creation should resonate well with the creative community.
The generative AI features could disrupt traditional creative processes, leading to a shift in how digital content is produced. As a result, Adobe could experience an increase in market share within the creative software industry. However, it's important to track user engagement metrics and reception of these new tools, as these factors will determine the long-term impact on Adobe's market position and stock performance.
- Generative Fill is even more powerful with all-new Reference Image to jumpstart creative inspiration and deliver more control to one of Photoshop’s most popular features
- New Generate Image capabilities directly in workflows bring ideation and creation closer together than ever before – shortening the distance between the blank page and amazing creative content
- Latest Photoshop innovations are powered by new Firefly Image 3 Foundation Model that deliver major advancements in quality and creative control
Generate Image shortens the distance between the blank page and amazing results so people at every skill level have the tools they need to jumpstart their creativity. Firefly Image 3 Foundation Model is available directly in Photoshop and the Firefly web app where it supercharges the popular Generative Fill and Generative Expand capabilities. These new features empower everyone to generate infinite background variations, create a multitude of design concepts with differentiated color and style and bring to life detailed scenes from scratch with complete control.
“This massive new update to Photoshop takes creativity to unprecedented levels – whether you are a professional or brand new to Photoshop,” said Ashley Still, senior vice president, Creative Product Group at Adobe. “Through new Firefly-powered features in Photoshop, we are bringing ideation and creation closer together and making editing images both more powerful and approachable so everyone can realize their creative vision.”
Transforming Ideation to Creation with New Levels of Creative Control
Photoshop’s new innovations further enhance and accelerate creative workflows, empowering users to make complex edits and create unique designs while saving time. By bringing ideation and creation together in one workflow, they deliver new levels of control and help everyone bring their creative vision to life at the speed of imagination:
- Reference Image helps creatives achieve the outputs they imagine, using user-selected images as generative inspiration.
- Text to Image with Generate Image shortens the distance between the blank page and amazing content with full text to image capabilities directly within Photoshop for the first time.
- Generate Background replaces and creates backgrounds, making it easier than ever to generate content that seamlessly blends into existing images.
- Generate Similar lets creators iterate with variations they select, to explore creation ideas more deeply with more precise control.
- Enhance Detail fine-tunes images to improve sharpness and clarity.
Photoshop is introducing additional valuable tools for design and creation:
- Adjustment Brush enables users to easily apply non-destructive adjustments to specific portions of images.
- Improved Font Browser delivers real-time access to Adobe’s over 25,000 fonts in the cloud – without leaving Photoshop – so users can find the perfect type for any project.
- Adjustment Presets enables creators to effortlessly change the appearance of images with filters that apply effects in a single click and with the ability to create and save customized presets as well.
Adobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities that hundreds of millions of people in the creative community rely upon in their workflows every day. Last May, Photoshop’s Generative Fill and Generative Expand unlocked a new era for Creative Cloud, resulting in an unprecedented community response: Users have already generated over 7 billion images with Firefly since launch, and have adopted Generative Fill at 10X the rate of other popular Photoshop features. Thanks to the breakthrough Firefly Image 3 Model, the latest version of Photoshop produces even more lifelike and realistic imagery with the Generative Fill and Generative Expand tools.
Adobe Firefly was trained on licensed content, such as Adobe Stock. It was designed to generate content for commercial use that does not infringe on copyright and other intellectual property (IP) right such as trademarks and logos. Adobe uses a multi-layered, continuous review and moderation approach to block and remove content that violates Adobe’s policies and offers customers IP indemnification for Firefly generated content.
Commitment to Responsible Innovation
Adobe is committed to developing AI in accordance with the company’s AI Ethics principles of accountability, responsibility, and transparency. In a recent Adobe study,
Content Credentials are built on the C2PA open standard and supported by the Adobe-led Content Authenticity Initiative (CAI), which was founded in 2019 to increase trust in the digital ecosystem. Today, the CAI has grown into a global coalition of over 2,500 members across tech, policy, media companies, creative professionals, researchers and more, all working together to add transparency to digital content.
Community Inspiration
Connect with your favorite designers and Creative Cloud evangelists as they live stream their Photoshop and Firefly tips and tricks on 23 April from 4 am and 2 pm PT as they answer questions.
Availability
Photoshop’s latest release is available today in the Photoshop desktop (beta) app and will be generally available later this year.
Adobe MAX
Adobe MAX
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240423274055/en/
PR Contact
Erin Di Leva
Adobe
edileva@adobe.com
Source: Adobe
FAQ
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