Adobe Names Melanie Boulden to its Board of Directors
Adobe has appointed Melanie Boulden to its board of directors, effective October 5, 2020, increasing the board size from 10 to 11 members. Boulden currently serves as President of the Stills Business Unit at Coca-Cola North America and will take on the role of Chief Marketing Officer in January 2021. With extensive experience in marketing from companies such as Reebok and Crayola, her appointment is expected to enhance Adobe's marketing strategies and broaden its audience appeal.
- Melanie Boulden brings extensive marketing experience from leading global brands.
- Boulden's appointment is anticipated to strengthen Adobe's marketing strategies.
- None.
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the appointment of Melanie Boulden to its board of directors, effective Oct. 5, 2020. The addition of Boulden expands Adobe’s board of directors from 10 to 11 members.
Boulden is currently President of the Stills Business Unit for Coca-Cola North America (CCNA), where she leads CCNA’s water, active hydration, tea and coffee businesses. Beginning January 2021, she will be appointed as Chief Marketing Officer of CCNA and provide oversight to its multibillion dollar portfolio that includes brands like Coca-Cola, Sprite, Smartwater, and Honest Tea. Prior to joining Coca-Cola in August 2019, Boulden was the global head of Marketing and Brand Management at Reebok, where she reignited Reebok’s connection to pop culture, entertainment, fitness and fashion. She also served as senior vice president of Global Marketing at Crayola and spent several years at Kraft Foods and Henkel Consumer Goods in various marketing and general management positions. She has been recognized as one of Ad Age’s 2019 U.S. Women to Watch. Boulden holds a Bachelor of Science degree from Iowa State University and an M.B.A. from The University of Iowa.
“We are thrilled to welcome Melanie to Adobe’s board. Melanie brings a wealth of experience in marketing and consumer products, and we will benefit greatly from her expertise and counsel as Adobe continues to empower every creator, power digital businesses and broaden our appeal to more audiences,” said Shantanu Narayen, chairman, president and CEO, Adobe.
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