STOCK TITAN

Adobe Introduces Firefly Image 3 Foundation Model to Take Creative Exploration and Ideation to New Heights

Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
Adobe introduces the Firefly Image 3 Foundation Model, a generative AI model that revolutionizes creative exploration and ideation. The beta release in Photoshop and the Firefly web app brings advancements in photorealistic quality, styling capabilities, and speed of generation. Users can expect higher-quality image generations, better understanding of prompts, new levels of detail and variety, and significant improvements for faster creative expression. Firefly Image 3 offers auto-stylization capabilities, creative control with Structure Reference and Style Reference, stunning photographic quality, rich detail and prompt accuracy, and a broader range of styles for illustrations and icons. Adobe also launched Firefly Services and Custom Models to accelerate content creation across enterprises, emphasizing responsible innovation in AI development.
Adobe presenta il modello Foundation Firefly Image 3, un modello di intelligenza artificiale generativa che rivoluziona l'esplorazione creativa e l'ideazione. Il rilascio beta in Photoshop e l'app web Firefly offre avanzamenti in termini di qualità fotorealistica, capacità di stilizzazione e velocità di generazione. Gli utenti possono aspettarsi generazioni di immagini di qualità superiore, una migliore comprensione delle richieste, nuovi livelli di dettaglio e varietà, e miglioramenti significativi per un'espressione creativa più rapida. Firefly Image 3 offre capacità di auto-stilizzazione, controllo creativo con Riferimento di Struttura e Riferimento di Stile, qualità fotografica sorprendente, dettagli ricchi e accuratezza nei prompt, e una gamma più ampia di stili per illustrazioni e icone. Adobe ha inoltre lanciato Firefly Services e Modelli Personalizzati per accelerare la creazione di contenuti nelle imprese, enfatizzando l'innovazione responsabile nello sviluppo dell'IA.
Adobe introduce el Modelo de Base Firefly Image 3, un modelo de IA generativa que revoluciona la exploración creativa y la ideación. La versión beta en Photoshop y la aplicación web Firefly aporta avances en calidad fotorrealista, capacidades de estilización y velocidad de generación. Los usuarios pueden esperar generaciones de imágenes de mayor calidad, mejor comprensión de los comandos, nuevos niveles de detalle y variedad, y mejoras significativas para una expresión creativa más rápida. Firefly Image 3 ofrece capacidades de autoestilización, control creativo con Referencia de Estructura y Referencia de Estilo, una calidad fotográfica impresionante, detalle rico y precisión en los comandos, y una gama más amplia de estilos para ilustraciones e iconos. Adobe también ha lanzado Firefly Services y Modelos Personalizados para acelerar la creación de contenido en empresas, enfatizando la innovación responsable en el desarrollo de IA.
Adobe는 창의적 탐색과 아이디어 구상을 혁신하는 생성 인공지능 모델인 Firefly Image 3 Foundation Model을 소개합니다. Photoshop 및 Firefly 웹 애플리케이션의 베타 버전은 사실적인 품질, 스타일링 능력 및 생성 속도에서 진전을 가져왔습니다. 사용자들은 품질이 더 높은 이미지 생성, 프롬프트에 대한 더 나은 이해, 세부 사항과 다양성의 새로운 수준, 그리고 더 빠른 창의적 표현을 위한 중대한 개선을 기대할 수 있습니다. Firefly Image 3은 자동 스타일 기능, 구조 참조 및 스타일 참조로 창의적 제어를 제공하며, 놀라운 사진 품질, 풍부한 세부 정보와 프롬프트 정확성, 그리고 일러스트레이션과 아이콘에 대한 더 넓은 스타일 범위를 제공합니다. Adobe는 기업에서 콘텐츠 생성을 가속화하고 AI 개발에서 책임 있는 혁신을 강조하기 위해 Firefly Services와 Custom Models도 출시했습니다.
Adobe présente le modèle de base Firefly Image 3, un modèle d'IA génératif qui révolutionne l'exploration créative et l'idéation. La sortie bêta dans Photoshop et l'application web Firefly apporte des avancées en qualité photoréaliste, capacités de stylisation et vitesse de génération. Les utilisateurs peuvent s'attendre à des générations d'images de meilleure qualité, une meilleure compréhension des directives, de nouveaux niveaux de détail et de variété, et des améliorations significatives pour une expression créative plus rapide. Firefly Image 3 offre des capacités d'auto-stylisation, un contrôle créatif avec référence de structure et de style, une qualité photographique stupéfiante, un détail riche et une précision des directives, ainsi qu'une gamme plus large de styles pour les illustrations et les icônes. Adobe a également lancé les services Firefly et les modèles personnalisés pour accélérer la création de contenu dans les entreprises, en mettant l'accent sur l'innovation responsable dans le développement de l'IA.
Adobe stellt das Firefly Image 3 Foundation Model vor, ein generatives KI-Modell, das die kreative Erkundung und Ideenfindung revolutioniert. Die Beta-Version in Photoshop und die Firefly Web-App bringen Fortschritte in fotorealistischer Qualität, Stilisierungsfähigkeiten und Generierungsgeschwindigkeit. Benutzer können hochwertigere Bildgenerationen, ein besseres Verständnis von Eingabeaufforderungen, neue Detail- und Varietätslevel sowie bedeutende Verbesserungen für einen schnelleren kreativen Ausdruck erwarten. Firefly Image 3 bietet Auto-Stilisierungsfähigkeiten, kreative Kontrolle mit Struktur- und Stilreferenz, atemberaubende fotografische Qualität, reichhaltige Details und prompte Genauigkeit sowie eine breitere Palette an Stilen für Illustrationen und Icons. Adobe hat auch Firefly Services und Custom Models eingeführt, um die Content-Erstellung in Unternehmen zu beschleunigen und legt Wert auf verantwortungsvolle Innovation in der KI-Entwicklung.
Positive
  • The introduction of the Firefly Image 3 Foundation Model by Adobe marks a significant advancement in the field of generative AI models for creative exploration and ideation.
  • Firefly Image 3 offers users higher-quality image generations, better understanding of prompts, new levels of detail and variety, and significant improvements in speed of generation, enhancing the creative process.
  • The model brings advancements in auto-stylization capabilities, creative control with Structure Reference and Style Reference, stunning photographic quality, rich detail and prompt accuracy, and a broader range of styles for illustrations and icons.
  • Adobe also launched Firefly Services and Custom Models to accelerate content creation across enterprises, providing access to generative and creative APIs, tools, and services for personalized content production at scale.
  • The company emphasizes responsible innovation in AI development, following AI Ethics principles of accountability, responsibility, and transparency, with a commitment to providing Content Credentials for AI-generated content.
  • Firefly Image 3 is available in beta, offering both free and paid plans with Generative Credits for the use of generative AI features powered by Firefly in Adobe applications.
Negative
  • None.
  • Adobe Firefly Image 3 Foundation Model (beta) delivers stunning advancements in photorealistic quality, styling capabilities detail and accuracy along with greater variety
  • Significant advancements in speed of generation make the ideation and creation process more productive and efficient
  • Firefly Image 3 Foundation Model (beta) is available for use in Photoshop (beta) and on firefly.adobe.com

LONDON--(BUSINESS WIRE)-- Today, at MAX London – The Creativity Conference – Adobe (Nasdaq:ADBE) debuted Adobe Firefly Image 3 Foundation Model, the next major release in its family of creative generative AI models, available today (beta) in Photoshop and the Firefly web application. Firefly Image 3 will bring massive advancements to quality and control to users. This includes higher-quality image generations, better understanding of prompts, new levels of detail and variety and significant improvements that enable fast creative expression and ideation. Adobe’s newest Firefly model delivers photorealistic quality like never before with better lighting, positioning, attention to detail, advancements to text display and more.

Available today in the Firefly web application, users can access Firefly Image 3 in features including Structure Reference and Style Reference in the Text to Image module and a new Generative Expand feature in the Generative Fill module, which enables users to expand and change the aspect ratio of images.

“In just over a year, Firefly has become the image generation tool of choice used by millions of creators to ideate every day, and we’re just getting started,” said Ely Greenfield, chief technology officer, Digital Media at Adobe. “As we continue to advance the state of the art with Image 3 Foundation Model, we cannot wait to see how our creative community will push the bounds of what’s possible with this beta build.”

Firefly has been used to generate over 7 billion images worldwide since its initial debut in March 2023. Adobe built it for direct integration into workflows Adobe customers use every day, including Adobe Photoshop, Adobe Express, Adobe Illustrator, Adobe Substance 3D and now Adobe InDesign. In just one year, Firefly has transformed image editing, template creation, vector design and 3D texturing and staging for the better. With each new foundation model, Adobe releases the technology as a beta to its creative community to give feedback and advance the outputs.

The New Firefly Image 3 Foundation Model

Firefly Image 3 equips users with the power of fast ideation and experimentation. It allows creators to bring their visions to life more easily, work more productively and generate higher-quality, more detailed images.

Firefly Image 3 delivers:

  • New levels of creative expression with auto-stylization capabilities: Powered by a new style engine, new auto-stylization capabilities in Firefly Image 3 deliver higher quality outputs with more variety, giving users more control and personalization over the styles of images they generate. Image outputs include new varieties of styles, colors, backgrounds, subject poses and more, giving users a wide array of options for creative ideation and enabling faster exploration.
  • Advancing creative control with Structure Reference and Style Reference: Firefly Image 3-powered Structure Reference and Style Reference capabilities deliver exceptional user control and state-of-the-art visual quality. With Structure Reference, users can quickly generate new images that match the structure of a reference image, eliminating the trial and error of having to write the perfect prompt. Style Reference then delivers higher quality outputs, giving users more control and personalization over the styles they generate. When these capabilities are combined, users can reference both the structure and style of an image to quickly bring their ideas to life.
  • Stunning photographic quality: Firefly Image 3 delivers new levels of photographic quality with better lighting, positioning and more variety. Significant improvements can be seen in people rendering (with detailed features and a variety of moods and expressions), complex structures and crowds.
  • Astonishingly rich detail and prompt accuracy: Firefly Image 3 has a better understanding of text prompts and scenes, enabling image generations that accurately reflect long, complex prompts and include richer details. Text renderings are also improved, resulting in image generations with clear text displays. This makes ideation for assets like posters more efficient.
  • Broader range of styles for illustrations and icons: Firefly Image 3 makes significant improvements to illustrations in outputs to enable the quick creation of icons, logos, raster images and line art.

Firefly Image 3 is available in beta. Users can access it via the Firefly web application at firefly.adobe.com. Adobe offers both free and paid plans that include an allocation of Generative Credits for the use of generative AI features powered by Firefly in Adobe applications.

Adobe Firefly was trained on licensed content, such as Adobe Stock. It was designed to generate content for commercial use that does not infringe on copyright and other intellectual property (IP) right such as trademarks and logos. Adobe uses a multi-layered, continuous review and moderation approach to block and remove content that violates Adobe’s policies and offers customers IP indemnification for Firefly generated content.

Accelerating Content Creation and Production Across Enterprises

Adobe recently introduced Adobe Firefly Services and Custom Models to fundamentally change how brands create and produce personalized content at scale. Firefly Services provide access to generative and creative APIs, tools and services for content generation, editing and assembly, which can be integrated into any production or workflow so organizations can maintain quality and control when automating the production of content at scale. In addition, Custom Models enable enterprises to train generative AI models based on their IP, product and brand styles to support brand consistency amongst creative and marketing teams.

Commitment to Responsible Innovation

Adobe is committed to developing AI in accordance with the company’s AI Ethics principles of accountability, responsibility, and transparency. In a recent Adobe study, 76% of U.S. consumers emphasized the importance of knowing if online content is AI-generated. To provide transparency around the use of AI, Content Credentials are automatically attached to Firefly generated content. Like a nutrition label for digital content, Content Credentials are tamper-evident metadata that can provide more information about the digital content, including whether AI was used in the creation or editing process.

Content Credentials are built on the C2PA open standard and supported by the Adobe-led Content Authenticity Initiative (CAI), which was founded in 2019 to increase trust in the digital ecosystem. Today, the CAI has grown into a global coalition of over 2,500 members across tech, policy, media companies, creative professionals, researchers and more, all working together to add transparency to digital content.

Adobe MAX

Adobe MAX London (April 23, 2024) brings together diverse and vibrant creative communities from around the world for a uniquely immersive and engaging experience, showcasing the latest Adobe products, features and innovations. MAX London is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as documentary presenter Louis Theroux, filmmaker and photographer Margot Bowman and multi-disciplinary artist and designer Yinka Ilori will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience. Virtual event attendees can livestream keynotes here starting 23 April, 2024 at 2am PT. Adobe is bringing MAX to Miami from October 14-16. For more information and to register for MAX, visit max.adobe.com.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

PR

Cassandra Beck

Adobe

cbeck@adobe.com

Source: Adobe

FAQ

What is the latest release by Adobe related to generative AI models?

Adobe introduced the Firefly Image 3 Foundation Model, a significant advancement in generative AI models for creative exploration and ideation.

Where can users access the Firefly Image 3 Foundation Model?

Users can access the Firefly Image 3 Foundation Model in Photoshop (beta) and on firefly.adobe.com.

What are the key features of Firefly Image 3?

Firefly Image 3 offers auto-stylization capabilities, creative control with Structure Reference and Style Reference, stunning photographic quality, rich detail and prompt accuracy, and a broader range of styles for illustrations and icons.

What additional services did Adobe launch along with Firefly Image 3?

Adobe introduced Firefly Services and Custom Models to accelerate content creation across enterprises, providing access to generative and creative APIs, tools, and services for personalized content production at scale.

How does Adobe ensure responsible innovation in AI development?

Adobe follows AI Ethics principles of accountability, responsibility, and transparency, providing Content Credentials for AI-generated content to ensure transparency around the use of AI.

Adobe Inc.

NASDAQ:ADBE

ADBE Rankings

ADBE Latest News

ADBE Stock Data

197.18B
439.22M
0.21%
85.69%
1.5%
Software - Infrastructure
Services-prepackaged Software
Link
United States of America
SAN JOSE