Adobe Brings Major New Innovations to Video Tools

Rhea-AI Summary

Adobe (Nasdaq:ADBE) has launched significant innovations in its Premiere Pro and After Effects video editing software, featuring AI-driven Text-Based Editing and Automatic Tone Mapping. Premiere Pro now boasts GPU acceleration and enhanced performance, positioning it as the fastest version released to date. The new Text-Based Editing allows editors to manipulate videos with ease, as simple as copying and pasting text. Over 400 global partners support these applications, enhancing collaborative solutions for video professionals. After Effects introduces a new context-sensitive Properties Panel, optimizing user productivity.

These updates address the growing demand for high-quality content creation amidst a rapidly evolving media landscape.

Positive

• Introduction of AI-powered Text-Based Editing in Premiere Pro, simplifying video editing.
• Premiere Pro is now the fastest version ever with significant GPU acceleration.
• Over 400 partnerships enhance solution offerings for Adobe's video tools.
• New innovations in After Effects streamline user experience with a context-sensitive Properties Panel.

Negative

• None.

• Adobe Premiere Pro debuts dozens of new features including AI-powered Text-Based Editing, making editing video as easy as copying and pasting text, and Automatic Tone Mapping to achieve consistent colors and contrast when mixing footage from different cameras
• Significant GPU acceleration and other performance enhancements make latest Premiere Pro the fastest version ever released
• After Effects streamlines access to frequently used animation features by adding context sensitive properties panel, performance optimizations and more
• Over 400 partners now deliver solutions to customers of Adobe’s video tools

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, ahead of the 2023 NAB Show – the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment – Adobe (Nasdaq:ADBE) announced industry-first innovations across its family of video applications, including AI-powered text-based video editing and automated color tone-mapping capabilities in Premiere Pro. In addition, significant GPU acceleration and dozens of workflow enhancements make this the fastest version of Premiere Pro ever released. Adobe is also celebrating 30 years of After Effects, the world’s most popular motion design software for video professionals, adding a context-sensitive Properties Panel for enhanced user productivity, consistent color support as well as performance optimizations.

Premiere Pro Text-based Editing (Graphic: Business Wire)

Adobe’s latest innovations are designed to address the workflow needs of today’s professional editors and motion designers by automating time-intensive tasks, freeing creative professionals to spend more time shaping the stories they want to tell. Adobe also announced new innovations and partnerships that expand Frame.io’s industry-leading video collaboration platform to photography and PDF documents.

“Today’s video professionals are racing to meet insatiable demand for standout content across platforms and surfaces,” said Ashley Still, senior vice president, Creative Product Group and Digital Media Growth at Adobe. “We are excited to advance workflows and inspire new creative expression with the latest cutting-edge Premiere Pro and After Effects innovations, empowering creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.”

Industry Momentum

Adobe’s family of video applications has powered editing and visual effects for a record number of box office hits and marquee television shows including “Top Gun: Maverick,” “Black Panther: Wakanda Forever,” “Missing,” “Atlanta,” and “The Bear.” This year’s Academy Award-winning best picture, “Everything Everywhere All at Once,” Oscar winner “Navalny” and nearly two thirds of movies shown at this year’s Sundance Film Festival were edited in Premiere Pro. The Academy of Motion Picture Arts and Sciences also recognized Adobe Substance 3D, which has seen rapid adoption in the video industry, for transforming visual effects and animations in movies such as “Spider-Man: No Way Home,” “Dune,” “Star Wars; Episode IX – The Rise of Skywalker,” “Frozen 2,” “Lightyear,” “Blade Runner 2049,” and “First Man.”

New Innovations

As the demand for content continues to accelerate – doubling over the last two years and expected to grow by five times over the next two years – video creators need tools to deliver high-quality content faster than ever before. Leveraging Adobe Sensei, Adobe’s machine learning and AI framework, Premiere Pro and After Effects now streamline video workflows and offer AI-powered editing that save production teams precious hours and significantly reduce costs.

Key updates to Premiere Pro include:

• Text-Based Editing represents a groundbreaking shift in post-production workflows. Premiere Pro is the only professional editing software to incorporate Text-Based Editing, revolutionizing the way creators approach their craft by making video editing as simple as copying and pasting text. Powered by Adobe Sensei, Text-Based-Editing automatically analyzes and transcribes clips so editors, producers and assistants can simply copy and paste sentences into any order they want and instantly see them appear on the timeline. Transcripts can be searched in the transcript window to identify exact words and phrases.
• Automatic Tone Mapping and Log Color Detection lets editors mix and match HDR footage from different sources into the same SDR project and get great looking, consistent color. This means editors don’t need to use look-up tables (LUTs) or manually balance footage to get great looking images.
• Premiere Pro features significant under-the-hood improvements, and is the fastest version ever shipped. In addition to enhanced performance, new features include background auto save, system reset options and an​ Effects Manager for plug-ins. GPU acceleration for AVC Intra and professional formats such as ARRI RAW, RED RAW, and Sony Venice V2, coupled with GPU accelerated video scopes, transitions, and title templates, make the editing experience lightning fast and responsive so editors can now work with 8K footage in the timeline.
• Collaborative editing enhancements include Sequence Locking, enabling the active editors to lock a sequence so it becomes view-only for other editors, Presence Indicators to provide visibility on who is working in shared projects, and Work While Offline to allow editors to continue to work offline, then publish changes without overwriting others’ work when they return online. Included with Creative Cloud, Frame.io support enables secure sharing, collaborative review and project management for Premiere Pro edits, including direct export, upload and Share for Review capabilities.
• Premiere Pro also adds improved format support for RED V-Raptor X, ARRI Alexa 35 and Sony Venice v2 cameras; expanded Speech to Text support for Dutch, Norwegian, Swedish and Danish; GPU acceleration for debayering and transition effects; simpler track targeting; and the ability to export and render directly to Adobe Media Encoder.

New innovations in After Effects include:

• The new Properties Panel offers quick and easy access to the most important animation settings in one convenient panel. The Properties Panel is context-sensitive, automatically showing users the most important controls needed based on selections, cutting down on the time needed to navigate through the timeline and reducing the learning curve for new users.
• New ACES and OpenColorIO maintain consistent colors when sharing assets with other post-production apps to help users create more predictable and photo-realistic images in less time and with less effort.
• Additional new features deliver performance optimizations including faster timeline layer selection and multi-frame rendering of shapes – plus new keyboard shortcuts for Selectable Track Mattes. After Effects now helps users fix common issues without the need for IT expert assistance, including in-app troubleshooting for potential workflow issues, system performance optimizations, simple interfaces for enabling and disabling plug-ins and diagnostics to fix bottlenecks in caches and preferences.

Partnerships and Programming at NAB 2023 and Beyond

To empower partners to deliver creative experiences that inspire, transform and move the world forward, Adobe is launching a new Adobe Video Partner Program that provides a holistic, end-to-end approach across all Adobe video tools. The program offers access to exclusive benefits, resource and solutions designed to help grow and develop our partners’ businesses as they evolve.

Over 400 global partners are now delivering solutions for Adobe customers, including chipmakers AMD, Intel and Nvidia; camera makers Canon, Nikon, RED and Sony; and technology providers ranging from AWS to Fraunhofer IIS and Microsoft. Newly announced integrations with FUJIFILM expand Adobe’s leading collaborative video review and approval platform Frame.io to support end-to-end workflows for capturing, editing, reviewing and approving photos.

Pricing and Availability

Adobe’s latest releases of Premiere Pro and After Effects, including beta versions of Premiere Pro’s Text-Based Editing and Automatic Tone Mapping, and After Effects’ Properties Panel, will be on display at the 2023 NAB Show from April 15-19 in Las Vegas at booth #N2438, and generally available in May 2023. For more information on pricing, visit adobe.com/creativecloud/plans.html.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230413005364/en/

Public relations contact

Bassil Elkadi

Adobe

belkadi@adobe.com

Source: Adobe

FAQ

What new features were announced for Adobe Premiere Pro?

Adobe Premiere Pro introduced AI-powered Text-Based Editing, Automatic Tone Mapping, and significant GPU acceleration, making it the fastest version ever released.

How does the Text-Based Editing feature work in Premiere Pro?

Text-Based Editing allows users to edit videos by copying and pasting text, as it automatically analyzes and transcribes clips.

What enhancements were made to After Effects in the latest release?

After Effects now includes a new context-sensitive Properties Panel for easier access to animation settings and performance optimizations.

When will the new versions of Premiere Pro and After Effects be available?

The latest releases of Premiere Pro and After Effects will be generally available in May 2023.